Analysis of 150 websites with     Facebook Login buttons                   January 2013                   Mickael Bentz
Using Facebook LoginCopyright Neolane - 2012                          Neolane confidential   2
What is Facebook Login?   ►     "Facebook Login makes it easy to connect with users on         your app or website"       ...
Sample analyzed - Split by sector and geo   ►     150 websites with Facebook login using leading social         sign-on so...
Facebook Login types   ►     Form filling and simple login are the most common use         cases   ►     Open Graph is sti...
Type of information requested   ►     Email, birthday, current city are the most requested info   ►     Few Facebook Login...
Average Monthly Active Users (MAU) of the top    20 analyzed Facebook login   ►     Websites connected to Facebook driving...
For further details about    Neolane Social Media Marketing Solutions                              http://bit.ly/neoSMM   ...
AppendixCopyright Neolane - 2012              Neolane confidential   9
Global top 20 "Facebook Login" apps (MAU)   Application                    MAU      Application                           ...
Top 20 "Simple Login" apps (MAU)                           Brand     MAU               Brand                    MAU 1. All...
Top 20 "Form filling" apps (MAU) Brand                            MAU       Brand                            MAU 1. Univis...
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Analyse de 150 pages avec Facebook Login (ex Facebook Connect)

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  • Other info from 7th bridge: 12% of pages have Facebook login4% use customer open graphOn top 500 ecommerce sites
  • :
  • Alsogame: 1 login, 0,7%
  • Type of loginSimple Login -79KFormFilling - 31,5K
  • Analyse de 150 pages avec Facebook Login (ex Facebook Connect)

    1. 1. Analysis of 150 websites with Facebook Login buttons January 2013 Mickael Bentz
    2. 2. Using Facebook LoginCopyright Neolane - 2012 Neolane confidential 2
    3. 3. What is Facebook Login? ► "Facebook Login makes it easy to connect with users on your app or website"  Its a sign-on solution ► Facebook Login has a Monthly Active Users (MAU) count  Measuring the MAU determines engagement and data capture potential  1 monthly active user = 1 contact who grants access to some of his Facebook profile informationCopyright Neolane - 2012 Neolane confidential 3
    4. 4. Sample analyzed - Split by sector and geo ► 150 websites with Facebook login using leading social sign-on solutions, mostly US ► Media websites clearly overuse Facebook login Country Count U.S 125 France 9 U.K. 6 ROW 10 Sector Count Count Counted Media 68 CPG 6 E-Commerce 17 Travel / High-tech / Automobile 5 Entertainment 13 Non Profit / Sport 4 Retail 12 Other 11Copyright Neolane - 2012 Neolane confidential 4
    5. 5. Facebook Login types ► Form filling and simple login are the most common use cases ► Open Graph is still emerging Type of login What is it? Count % A hit on a Facebook Login button Form filling automatically fills a sign in form 74 49% A hit on a Facebook Login logs Simple login you in (no forms) 73 49% A hit on Facebook Login lets you use open graph action verbs to Open graph share what you listen, read, watch 2 1,3% etc. with friends on FacebookCopyright Neolane - 2012 Neolane confidential 5
    6. 6. Type of information requested ► Email, birthday, current city are the most requested info ► Few Facebook Logins do not request any information Information asked Count % of count Email 143 94% Birthday date 108 71% Current city 88 58% Likes 25 17% Interests 21 14% Personnal description 17 11% Photos or Hometown 11 7% Friends’ information or Education 9 6% history or Work history Nothing 6 4%Copyright Neolane - 2012 Neolane confidential 6
    7. 7. Average Monthly Active Users (MAU) of the top 20 analyzed Facebook login ► Websites connected to Facebook driving the most important user volume pertain to entertainment, ecommerce, media and sport ► Other sectors drive roughly 2 times less activity Type of login Count Percentage MAU Entertainment 3 7,5% 70K Ecommerce 3 7,5% 66,7K Media 25 62,5% 61,6K Sport 2 5% 50K Other 7 17,5% 28,6KCopyright Neolane - 2012 Neolane confidential 7
    8. 8. For further details about Neolane Social Media Marketing Solutions http://bit.ly/neoSMM https://twitter.com/NeolaneCopyright Neolane - 2012 Neolane confidential 8
    9. 9. AppendixCopyright Neolane - 2012 Neolane confidential 9
    10. 10. Global top 20 "Facebook Login" apps (MAU) Application MAU Application MAU 1) AlloCine (Media) 310 000 11) MTV.com (Entertainment) 100 000 2) ABC.com (Media) 100 000 12) Channel 4 Registration 100 000 (Entertainement) 3) CBS (Media) 100 000 13) Mon shopping social 60 000 (Cdiscount / E-commerce) 4) CNN (Media) 100 000 14) Mustang Customizer 50 000 (Automobile) 5) Univision.com (Media) 100 000 15) Canalplus.fr (Entertainement) 50 000 6) Imvu (Media) 100 000 16) Oprah.com (Media) 50 000 7) Tune In (Media) 100 000 17) NBA All-Access (Sport) 50 000 8) Cent (Media) 100 000 18) NHL.com (Sport) 50 000 9) Swagbucks (E-Commerce) 100 000 19) TVGuide.com (Media) 50 000 10) Daily Mail Online (Media) 100 000 20) GSN.com (Media) 50 000Copyright Neolane - 2012 Neolane confidential 10
    11. 11. Top 20 "Simple Login" apps (MAU) Brand MAU Brand MAU 1. Allociné (Media) 310 000 10. TV Guide (Media) 50 000 2. ABC (Media) 100 000 10. GSN (Media) 50 000 2. CBS (Media) 100 000 10. Zeebox (Media) 50 000 2. CNN (Media) 100 000 10. USA Today (Media) 50 000 2. Imvu (Media) 100 000 10. Forbes (Media) 50 000 2. Cent (Media) 100 000 10. Yellow Pages (Service) 50 000 2. Swagbucks (E-commerce) 100 000 10. OpenSky (E-commerce) 50 000 2. MTV (Entertainement) 100 000 18. Map My Fitness 50 000 (Fitness) 2. Channel 4 (Entertainement) 100 000 18. Lifetime (Media) 10 000 10. Oprah (Media) 50 000 18. Indystar.com (Media) 10 000Copyright Neolane - 2012 Neolane confidential 11
    12. 12. Top 20 "Form filling" apps (MAU) Brand MAU Brand MAU 1. Univision (Media) 100 000 8. CBC (Media) 10 000 1. Tune In (Media) 100 000 8. iVillage (Media) 10 000 1. Daily Mail Online (Media) 100 000 8. Car and Driver (Media) 10 000 4. NBA (Sport) 50 000 8. Autotrader.com 10 000 (Automobile) 4. NHL (Sport) 50 000 8. Garmin (High Tech) 10 000 4. David’s Bridal (E-commerce) 50 000 8. Jetstar (Travel) 10 000 4. The Economist (Media) 50 000 8. L’Occitane (Retail) 10 000 8. NBC (Media) 10 000 8. The Daily Beast (Media) 10 000 8. Fox (Media) 10 000 8. Metro (Media) 10 000 8. GameFly (Video Games) 10 000 8. Universal Music 10 000 (Entertainement)Copyright Neolane - 2012 Neolane confidential 12

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