State of the Union
Cloud Computing Services & Software
2014
@47lining
www.47lining.com
1
The Menu
Intro
• About Us
• What Drives Cloud Adoption? For Who? With What First Steps?
The LandScape
• Stack Providers | ...
About Us
• Boutique, highly specialized consultancy
• We help our customers drive new revenue
through Cloud-enabled transf...
The Framing for this Story
Source: Modularity in the Design of Complex Engineering Systems,
Carliss Baldwin and Kim Clark....
Source: @HighTechDad
5
Why Cloud Adoption?
Adoption Scenarios
• Dev/Test
• Autoscaling Web / Mobile Apps
• Backup / Disaster Recovery
• Integrati...
Stacks | Big IT | Distributions
Cloud
Transformation
“Big Stacks”
Distributions“Big IT”
Provide Capital for Physical
Capac...
The “Big Stack” Providers
All have different motivations & entry paths to Cloud Services.
(This is important!)8
The “Big IT” Providers
Acquisitions
Product and Consulting Services Investments
Forward and Backward Integration
Support f...
The “Big Distributions”
10
Cloud Services “Pyramid”
Transformation
Services
Software
as a
Service
Platform
as a
Service
Infrastructure
as a
Service
M...
Public | Private | Hybrid
Public
MultiTenant
Private
Biz1
Private
Biz2
Private
Biz3
Private
Biz …
12
13
What’s Happening Here?
Business
IT Spend
Traditional
Private
Public
Hybrid
IaaSPaaSSaaS
Market
IT Spend
IaaSPaaSSaaS Tradi...
Adoption of Public Cloud Services
15
Transforming Enterprise IT
U.S. Top IaaS Provider Preferences;
(Source: IBM – IDC's U.S Outsourced Cloud Services Survey, ...
OpenStack Momentum
• Significant investments by
“Big IT Players”; however
• Fragmentation in
Distributions
• Hard to compe...
“Feature-Complete” Offerings
• IaaS
– MultiTenancy
– Delegated Access
– Geo Coverage (Regions / Zones)
– DNS
– Fine-graine...
API’s & Automation
• Cloud IaaS APIs enables automation tooling
– Puppet | Chef | Ansible | Salt
• Proprietary “Stack Buil...
Economics
• Price per Pound
– $ / Instance / Time
– $ / GB / Time
– Billing Granularity (hours | minutes)
• IO
– Ingress /...
Adoption Revisited
Adoption Scenarios
• Dev/Test
• Autoscaling Web / Mobile Apps
• Backup / Disaster Recovery
• Integratio...
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47Lining - Cloud Computing State of the Union 2014

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2014 brings more maturity and alternatives than ever when it comes to providers of Cloud Computing services and software. With this increasing maturity, the variety of viable usage scenarios for cloud computing is exploding as well. However, all this variety can make it harder to choose the right direction, given your use case.

Mick Bass will provide an Overview of the “State of the Union” of Cloud Computing service and software providers, as well as common business and technology scenarios that drive adoption of Cloud Computing. We’ll cover public, private, hybrid, infrastructure-as-a-service, platform-as-a-service, automation, security, and key economic differences that come into play when deciding on the right alternative for you - and we’ll be sure to leave ample time for a fun and vibrant Q&A and discussion. Mick is CEO of 47Lining, a Boulder–based consultancy that provides Cloud Advisory and Development Services to enterprise customers, focused on the creation of cloud-native data platforms.

Presented at Front Range PHP Users Group, May 21 2014

Published in: Technology, Business
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47Lining - Cloud Computing State of the Union 2014

  1. 1. State of the Union Cloud Computing Services & Software 2014 @47lining www.47lining.com 1
  2. 2. The Menu Intro • About Us • What Drives Cloud Adoption? For Who? With What First Steps? The LandScape • Stack Providers | IT Providers | Distributions • Iaas | PaaS | SaaS • Public | Private | Hybrid • New Entrants & Established Players • Transformation: What’s Happening Here? Which Offerings are Right for You? • “Cloud-Native” Application & Platform Development • APIs & Automation • “Feature Complete”ness • Economics TakeAways • Some Suggestions • Discussion / Q&A 2
  3. 3. About Us • Boutique, highly specialized consultancy • We help our customers drive new revenue through Cloud-enabled transformation initiatives. • Practices: – Cloud Strategy – Cloud-Native Software Development – Cloud Automation & Operations 3
  4. 4. The Framing for this Story Source: Modularity in the Design of Complex Engineering Systems, Carliss Baldwin and Kim Clark. January, 2004 IBM electronic computers networking equipment semiconductors programming services Packaged software Microsoft 4
  5. 5. Source: @HighTechDad 5
  6. 6. Why Cloud Adoption? Adoption Scenarios • Dev/Test • Autoscaling Web / Mobile Apps • Backup / Disaster Recovery • Integration / Façade Services • B2B Data Collaboration Ecosystem • Data Manufacturing / HPC • Analytics • Application Services Migration Adoption Drivers • Cost • Agility / Speed • CapEx -> OpEx • Scale / Volatility Cloud Adopters Employees | Dev Teams | Startups | Business Owners | IT Owners 6
  7. 7. Stacks | Big IT | Distributions Cloud Transformation “Big Stacks” Distributions“Big IT” Provide Capital for Physical Capacity Productize Large-Scale Offerings (Business & Consumer) Provide Technology Underpinnings For Cloud Mgmt Platforms Provide IT Business Solutions and Transformation Services 7
  8. 8. The “Big Stack” Providers All have different motivations & entry paths to Cloud Services. (This is important!)8
  9. 9. The “Big IT” Providers Acquisitions Product and Consulting Services Investments Forward and Backward Integration Support for Distributions9
  10. 10. The “Big Distributions” 10
  11. 11. Cloud Services “Pyramid” Transformation Services Software as a Service Platform as a Service Infrastructure as a Service Managing Migration to New IT Paradigms Business & Consumer Apps Application Deployment Scaling / HA Monitoring Compute Networking Storage 11
  12. 12. Public | Private | Hybrid Public MultiTenant Private Biz1 Private Biz2 Private Biz3 Private Biz … 12
  13. 13. 13
  14. 14. What’s Happening Here? Business IT Spend Traditional Private Public Hybrid IaaSPaaSSaaS Market IT Spend IaaSPaaSSaaS Traditional Private Public Hybrid Transformation “Big IT” “Big Stacks” • Investment • Innovation • “Product Releases” 14
  15. 15. Adoption of Public Cloud Services 15
  16. 16. Transforming Enterprise IT U.S. Top IaaS Provider Preferences; (Source: IBM – IDC's U.S Outsourced Cloud Services Survey, 4Q13) 16
  17. 17. OpenStack Momentum • Significant investments by “Big IT Players”; however • Fragmentation in Distributions • Hard to compete with investment & clockspeed of “Big Stack” players • Difficult to build public & private offerings simultaneously 17
  18. 18. “Feature-Complete” Offerings • IaaS – MultiTenancy – Delegated Access – Geo Coverage (Regions / Zones) – DNS – Fine-grained Networking Control – VPCs – Instance Types – Instance Migration – AutoScaling / Load Balancing – IO Bandwidth Optimization • Network • Storage – Object Storage | Block Storage – Snapshots & Images – Managed DB’s (Relational / NoSQL) – Queueing & Notification – Stack Deployment Automation • PaaS – Supported Languages • Java / Python / PHP / Ruby / Docker / Node.js / … – AutoScaling / Load Balancing – High Availability Configs – Deployment Paradigm • Src Repo Interface (git, …) • CI Tools (Jenkins, …) – Monitoring – Console / Dashboard Flexibility – Stack Redeployment – Execution Sandbox Security – Logging Approach – Dependency Mgmt – Persistence Layer Support 18
  19. 19. API’s & Automation • Cloud IaaS APIs enables automation tooling – Puppet | Chef | Ansible | Salt • Proprietary “Stack Builders” (e.g. CloudFormation) can also be used to bootstrap entire environments for further tooling via automation. • Different Providers currently provide APIs with varying granularity. • Open-source language-specific SDKs sometimes wrap service-provider APIs (e.g. boto). • There is an open-source marketplace for common playbooks / cookbooks using various providers. Earlier offerings generally have an advantage in this regard. • Environment “Reflection” capabilities can provide an easy-entry path to automation from manually constructed environments. 19
  20. 20. Economics • Price per Pound – $ / Instance / Time – $ / GB / Time – Billing Granularity (hours | minutes) • IO – Ingress / Egress Bandwidth Charges (and throttling caps) – Provisioned Network & Storage IO • API Usage – GETS / PUTs etc. • Account Management Interfaces • Reporting • Tagging & Cost Accounting • Service Limits • Resale APIs • Reserved Instances • Spot Markets 20
  21. 21. Adoption Revisited Adoption Scenarios • Dev/Test • Autoscaling Web / Mobile Apps • Backup / Disaster Recovery • Integration / Façade Services • B2B Data Collaboration Ecosystem • Data Manufacturing / HPC • Analytics • Application Services Migration Adoption Drivers • Cost • Agility / Speed • CapEx -> OpEx • Scale / Volatility Cloud Adopters Employees | Dev Teams | Startups | Business Owners | IT Owners 21

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