Social media headflip

BUSINESS & THE SOCIAL WEB FLIP YOUR HEADSET we do communications

http://www.youtube.com/watch?v=hllDWSbuDsQ A bit of inspiration before we get started…

Social Media VS Traditional Media

Social Media Interruption Outbound Mass markets Permission Inbound Targeted VS Trad media

Let’s flip your headset!

Let’s start with the beginning: what exactly is the social web ?

The Conversation Prism by Brian Solis

That’s a lot of channels. Can you make it a bit easier to grasp?

media People creating, sharing & talking about content: pix, videos, services, products, news Blogs Twitter YouTube Scribd Slideshare web The whole interconnected webby thing! Some call it web 2.0. It’s everything from Google & search engines to SEO, applications & devices iPhone Skype RSS Technorati Digg Delicious Google docs ShareThis networks The places people connect in around common interests LinkedIn Facebook Hyves ‘ interactive’ websites social

So, what is involved? What are the building blocks of doing business on the social web?

Analytics, Reader & Alerts SEARCH ENGINE OPTIMISATION Develop a keyword strategy to get your business & content found 5 building blocks INFRASTRUCTURE Build the right channels to connect with your target audiences CONTENT Publish valuable content that people value, share & talk about MONITORING & MEASURING Track the results, map progress & adjust WEB 2.0 TOOLS Help people share your content, follow you & talk about you

Where should you focus as a business?

CONTENT!

Content is the currency of the social web. It’s what makes people click, follow & buy. It builds Trust, Influence & Loyalty with prospects, customers & stakeholders.

“ Give , and you will receive…” Luke 6:28

“ Give , and you will receive…” Luke 6:28 That’s why they call it the SOCIAL web

What do you have to give? What can you talk about?

People : who they are, what they do
Processes : how you do what you do
Successes : show how you have helped in the past
Industry : what is happening and why it matters
Ambition : where you are going and the value it has.
Much to give. Much to talk about Knowledge | Expertise | Support | Understanding

How does it all fit together?

Improve online visibility
Traffic & lead generation
Communicate your business value
Strengthen market positioning
Create thought leadership
Nétive VMS corporate site www.netive.nl Nétive VMS resource center www.asknetive.nl

#1 Publish valuable, optimised Content #2 Connect with your target audiences #3 Engage in a Conversation with them. Three simple rules

#1 Publish valuable, optimised Content #2 Connect with your target audiences #3 Engage in a Conversation with them Three simple rules & drive people through their decision making process about you, your products & services.

Michiel Gaasterland Client services director www.wedocommunications.com www.michielgaasterland.com we do communications Thank you

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Social media headflip

by Michiel Gaasterland on Jun 22, 2011

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Social media headflip — Presentation Transcript