Social media headflip
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Social media headflip

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Most business people were born and bread in the age of mass communications. You advertise. They buy. The more you shout, the more they buy. But the social web has changed the rules of doing......

Most business people were born and bread in the age of mass communications. You advertise. They buy. The more you shout, the more they buy. But the social web has changed the rules of doing business. You gotta start thinking differently. From interruption to permission, from outbound to inbound. From faceless mass market segments to communicating directly with real people. It's the social media headflip.

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Transcript

  • 1. BUSINESS & THE SOCIAL WEB FLIP YOUR HEADSET we do communications
  • 2. http://www.youtube.com/watch?v=hllDWSbuDsQ A bit of inspiration before we get started…
  • 3. Social Media VS Traditional Media
  • 4. Social Media Interruption Outbound Mass markets Permission Inbound Targeted VS Trad media
  • 5. Let’s flip your headset!
  • 6. Let’s start with the beginning: what exactly is the social web ?
  • 7. The Conversation Prism by Brian Solis
  • 8. That’s a lot of channels. Can you make it a bit easier to grasp?
  • 9. media People creating, sharing & talking about content: pix, videos, services, products, news Blogs Twitter YouTube Scribd Slideshare web The whole interconnected webby thing! Some call it web 2.0. It’s everything from Google & search engines to SEO, applications & devices iPhone Skype RSS Technorati Digg Delicious Google docs ShareThis networks The places people connect in around common interests LinkedIn Facebook Hyves ‘ interactive’ websites social
  • 10. So, what is involved? What are the building blocks of doing business on the social web?
  • 11. Analytics, Reader & Alerts SEARCH ENGINE OPTIMISATION Develop a keyword strategy to get your business & content found 5 building blocks INFRASTRUCTURE Build the right channels to connect with your target audiences CONTENT Publish valuable content that people value, share & talk about MONITORING & MEASURING Track the results, map progress & adjust WEB 2.0 TOOLS Help people share your content, follow you & talk about you
  • 12. Where should you focus as a business?
  • 13. CONTENT!
  • 14. Content is the currency of the social web. It’s what makes people click, follow & buy. It builds Trust, Influence & Loyalty with prospects, customers & stakeholders.
  • 15. “ Give , and you will receive…” Luke 6:28
  • 16. “ Give , and you will receive…” Luke 6:28 That’s why they call it the SOCIAL web
  • 17. What do you have to give? What can you talk about?
  • 18.
    • People : who they are, what they do
    • Processes : how you do what you do
    • Successes : show how you have helped in the past
    • Industry : what is happening and why it matters
    • Ambition : where you are going and the value it has.
    Much to give. Much to talk about Knowledge | Expertise | Support | Understanding
  • 19. How does it all fit together?
  • 20.
    • Improve online visibility
    • Traffic & lead generation
    • Communicate your business value
    • Strengthen market positioning
    • Create thought leadership
    Nétive VMS corporate site www.netive.nl Nétive VMS resource center www.asknetive.nl
  • 21. #1 Publish valuable, optimised Content #2 Connect with your target audiences #3 Engage in a Conversation with them. Three simple rules
  • 22. #1 Publish valuable, optimised Content #2 Connect with your target audiences #3 Engage in a Conversation with them Three simple rules & drive people through their decision making process about you, your products & services.
  • 23. Michiel Gaasterland Client services director www.wedocommunications.com www.michielgaasterland.com we do communications Thank you