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“MOVEMENTS ARE AT THE HEARTH
OF CHANGE AND GROWTH…”
Seth Godin, Meatball Sundea
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SORRY!

ONTSLAGGOLF

Filmpje ‘Dramatic Swift in Marketing Reality
http://www.vimeo.com/2753002

Michiel Gerbranda
Oprichter / Eigenaar OOGT Communicatie
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FEAR
TRUST

<foto van advertentie>

Billboard

INFORMATIE
KENNIS
CULTUUR

WAAROM?!

CRISIS
108 miljoen (Q3)
Bron: SPOT

Commercial EIFELL
http://www.eiffel.nl/overEiffel/video.aspx?navid=1&id=5110

Commercial XS4ALL
http://nl.youtube.com/watch?v=KWXSzQSdSOs

Organizing without organizations
v
“Here comes everybody”, Clay Shirky, 2008

Branding
verandert

Networked Information Environment

POWERRRRR!

Filmpje ‘De Échte Ziggo’
http://nl.youtube.com/watch?v=d3ReDIjTctE

Filmpje ‘Ziggo is Kut’
http://nl.youtube.com/watch?v=6F3PahG8T1I
1.200 x bekeken

BELANGRIJKSTE MEDIUM

ONLINE TIJD VERDUBBELD

GROOT
GROTER
GROOTST

MEDIACONSUMPTIE BEPAALT AANTREKKELIJKHEID

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Enterprise 2.0

ORGANISEER JEZELF

PROFILEER JEZELF

WORD
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DON’T SELL PRODUCTS
PEOPLE DO!

Q&A’s
PERSONAL BLOGGING GRATIS
BRANDING
E-MAILINGS DIGITAAL
FORA
PLAZA’S MINDZ DNA
EVENT BUSINESSMODEL
SOFTWARE
CIRKELS
COACHING
PRIVATE
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WIKI’S BRANDED
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TAGGING
INTERNATIONAAL MINDZ|STYLE

Michiel Gerbranda MSc
Oprichter / Eigenaar OOGT Communicatie
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