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bijdrage/contribution to Koffiedik Kijken, Amsterdam, Jan 09 2014

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Koffiedik Kijken, an event in which people outline what they think 2014 will be like - predictions. This took place at the Westergas thing on January 9th, 2014.

Koffiedik Kijken, an event in which people outline what they think 2014 will be like - predictions. This took place at the Westergas thing on January 9th, 2014.

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Transcript

  • 1. KOFFIEDIK KIJKEN Michiel Buitelaar ‘namens de MWG’ ! Westergasfabriek, Amsterdam 9 januari 2014
  • 2. DE KRACHT VAN MEDIA ‘media’: brede interpretatie - oud & nieuw ‘incorrect’
  • 3. DE KRACHT VAN MEDIA creative destruction
  • 4. STROMEN gebruik streaming media verdubbelt
  • 5. ONTBUNDELING INCL. HER-AGGREGATIE consumptie unbundled services verviervoudigt adverteren via unbundled services verdubbelt
  • 6. BETALEN (VOOR ONLINE) betalen voor online content verdrievoudigt
  • 7. SEARCH search als begin van media consumptie verdubbelt search, in brede zin, als advertentie medium groeit 33%
  • 8. SPECIAL INTEREST specifiek = relevantie consumptie special interest content / services groeit 50% adverteren via special interest content / services groeit 33%
  • 9. MOBIEL consumptie media via mobiel, in brede zin, groeit 50% adverteren via mobiel, in brede zin, verdubbelt
  • 10. CONVERSIE = ACCOUNTABILITY conversie via online, maar ook via print, groeit 50% huidige meetmethoden gaan op de helling
  • 11. AUCTIONS volume van real-time bidding op online advertising verdubbelt veiling mechanismen op non-online advertising verviervoudigen
  • 12. VOLWASSENWORDING online media nemen een grote stap in hun volwasssenwording voor consumenten en adverteerders de kracht van media: time spent aan ‘media’ neemt toe advertentie geld aan ‘media’ neemt toe
  • 13. DANK U, ASTU ! ! ! michiel.buitelaar@gmail.com +31648000005 @buitelaar