Using social media to shape teams m warren march 2011
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Using social media to shape teams m warren march 2011

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A brief summary of a presentation created for the Project Management Institute, Lakeshore division, in Oakville Ontario, in the Fall 2010, by MW Research & Consulting.

A brief summary of a presentation created for the Project Management Institute, Lakeshore division, in Oakville Ontario, in the Fall 2010, by MW Research & Consulting.

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  • 4% of CIOs block social networking sites, such as Facebook, MySpace and Twitter in the work environment. -Natural inclination is to block social media to limit the amount of time “wasted”. There are tools to help monitor social media usage. If your project communication options include Twitter, instant messaging, or FB, consider monitoring usage.
  • Reference the handout for a summary of the discussion


  • 1. Using Social Media to Shape Teams
    PMI-Lakeshore Chapter
    November 8th, 2010
    Michelle Warren
    MW Research & Consulting
  • 2. “Coming together is a beginning. Keeping together is progress. Working together is success.” ~ Henry Ford
  • 3. Agenda
    Key Challenges Facing Teams
    Team Development Stages
    What is Social Media?
    Some Social Media Options
    Keep in Mind
    Q & A period
  • 4. Key Challenges Facing Teams
    • Establishing & setting goals
    • 5. Establishing effective lines of communication
    • 6. Maintaining the communication lines
    • 7. Building cohesion & support for the common goal
    • 8. Balancing the needs of the group with the needs of the individual, & project sponsor
  • Four Stages of Team Development
    Forming the team
  • 9. Social Media & Web 2.0 Definitions
    Social media
    Social interaction media, using highly accessible & scalable publishing techniques.
    Uses web-based technologies to turn communication into interactive dialogues.
    Web 2.0
    Commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centered design, & collaboration.
    A Web 2.0 site gives its users the free choice to interact or collaborate with each other in a social media dialogue as creators of user-generated content in a virtual community, in contrast to websites where users are limited to the passive viewing of content that was created for them.
  • 10. Benefits of Effective Social Media Tools
    Enables team communication
    Strengthens team cohesion & commitment
    Highlights the common purpose & group needs
    Addresses productivity issues
    CAN provide a link to the outside community:consultants, customers, suppliers, etc.
  • 11. A brief guide to Social Media 1/2
    Twitter (microblog) & Yammer (internal microblog)
  • 12. A brief guide to Social Media 2/2
    Online social media communities (combine multiple tools, personalizable)
    VoIP services
    Video services
  • 13. Social Media in Action
    Go to your contacts: LinkedIn
    Instant messenger, microblogs, email, blogs,
    Online & video conferencing (Skype, Go-to-Meeting, Citrix) include shared documents (Google or Microsoft.
    Consider apps linked to user’s existing practices, Microsoft, Skype, instant messaging, Tungle
    Free apps: Wordpress, Skype, Tungle, Google
    Outsourced options, cloud computing
    Finding team members?
    Daily communication?
    Face-to-face meetings?
    Time management? Scheduling
    Cost management
    IT concerns, security, data storage, etc.
  • 14. Two Options
    A scheduling application that syncs with your existing calendar.
    Eliminate double-bookings, time zone mishaps and the back-and-forth of finding a time to meet.
    Easily schedule meetings, inside or outside your organization.
    Invite others to schedule with you, without having to sign up.
    Instant Messaging
    A multiprotocol IM client that syncs up with contacts on AIM, MSN, Yahoo, ICQ, Google Talk, and Jabber.
    Email Notifications
    Alerts you of new email and lets you perform actions such as 'Delete' or 'Report Spam'.
    Social Networking
    A social networking tool with alerts of events your contacts have planned.
  • 15. Two Collaborative Options
    “Employee Engagement Spaces”
    Spaces was designed around a templating engine, which enables enterprises, departments, departmental groups, & sub-groups to modify it to suit their communication preference. 
    Leverages multiple aspects of social networks - wikis, blogs, & messaging – which are popular & familiar to multiple users.
    “Partnerpedia Collaborative Options”
    Activity Feed
    Task & Event Calendar
    Enables users to record important deadlines, milestones, events or tasks in the Collaboration's calendar.
    List your team members as well as their profiles.
    Conversations & discussions can be stored, referenced, & accessed, as well as commented upon & shared with team members.
    Shared Files
    RFPs, presentations, & whitepapers can be uploaded for input & feedback from team members.
  • 16. Keep in Mind
    As with any form of communication, it can & will take time to manage effectively.
    One person should be tasked with managing the social community.
    Get IT involved at the onset. They have a wealth of knowledge.
    Due to its online nature, your initiative may impact marketing & customer service.
    Needs “top down” support for success.
  • 17. “Individual commitment to a group effort – that is what makes a team work, a company work, a society work, a civilization work.” 
    ~ Vince Lombardi
  • 18. Thank you!
    Michelle Warren
    MW Research & Consulting