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404 southwest presentation
404 southwest presentation
404 southwest presentation
404 southwest presentation
404 southwest presentation
404 southwest presentation
404 southwest presentation
404 southwest presentation
404 southwest presentation
404 southwest presentation
404 southwest presentation
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404 southwest presentation

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  • 1. Southwest Flies High in Area of Media Convergence<br />Calli Babcock <br />Michelle VanOsdol<br />
  • 2. Background<br />Established in 1971<br />3,200 flights/day<br />35,000 employees<br />78% of SWA customers check in online/kiosk<br />
  • 3. Media Platforms<br />Twitter<br />Blog: Nuts About Southwest<br />YouTube channel<br />Flickr<br />iPhone app/Ding<br />Facebook<br />
  • 4. Twitter<br />@xaviercc04 I&apos;m sorry to hear about your experience. Please do send us a letter so we can get the full story. ^CM<br />@texandrew5 We just closed our internship applications for Spring 2011. Stay tuned for Summer 2011 opportunities! ^CM<br />We&apos;ll pick our fave reasons &amp; bring the winners to Dallas to play in our annual #LUVClassic Golf Tournament! http://cot.ag/dAFewa<br />Oh, and their golf clubs fly free! Grab your golf bag, it&apos;s on! #LUVClassic<br />http://twitter.com/southwestair<br />
  • 5. Nuts About Southwest<br />Polls, videos, podcasts, customer posts<br />Hub for all other media platforms<br />October 2009 Best Blog (PR News Platinum Awards) for 3rd year in a row<br />http://www.blogsouthwest.com/<br />
  • 6. YouTube Channel<br />Customer relations<br />Entertainment<br />http://www.youtube.com/user/NutsAboutSouthwest#p/a/u/1/nRGzTgqR9CU<br />http://www.youtube.com/user/NutsAboutSouthwest#p/f/23/ZjikovLphCI<br />
  • 7. Flickr<br />Discussion<br />Plane Enthusiasts<br />1,000 Members<br />Photos used on other platforms<br />http://www.flickr.com/groups/southwestairlines/<br />
  • 8. iPhone app/Ding<br />Insider deals &amp; information<br />Book flight – Check flight status – Check In – Car reservations<br />Free application <br />For iPhone or desktop<br />http://www.southwest.com/cgi-bin/systray?action=download&amp;refId=2006050000000051&amp;ref=ding_info<br />
  • 9. Facebook<br />Contests/Sweepstakes<br />1 million ‘Likes<br />Bags fly free promotion<br />http://www.facebook.com/Southwest?v=app_154958661185020<br />
  • 10. Effective or Not Effective?<br />Effective<br />Include various platforms for customers to interact with<br />Helps create customer loyalty and building of a “culture”<br />Fun and family-orientated theme<br />
  • 11. Our Suggestions<br />Facebook customer concerns<br />Monitoring criticisms/negative comments?<br />Do you have any suggestions for Southwest and their use of media convergence?<br />

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