2. •IRT (the Institute for Responsible Technology) is a
501c3 non-profit founded in 2003 by Jeffrey Smith
•We have produced the film Genetic Roulette, which will
now be available in Whole Foods Markets across the US
•Our website (www.responsibletechnology.org) provides the
most comprehensive source of GMO health risk information
on the web
•Our Tipping Point Network (TPN) is a 10,000+ strong
network of local activists working to educate their
communities on the dangers of GMOs
•Our goal is to stop the genetic engineering of our food
supply

3. 1,001,200
Visitors in 2013
902,309
Unique Visitors
in 2013

4. 10,000+
Tipping Point
Network members
203,000+
Subscribers
69,175+
Social Media
Followers
69%
Women
48%
Age 35-65
Consumers who
Receive regular
email updates
Including speakers
trained on the health
risks of GMOs

5. Social Media
Reach
500,000+
(Facebook & Twitter analytics)
Event Promotion
Reach
507,808
(Mini-Summit)
Breaking News
Reach
491,309
(Cheerios Post)
Average Weekly
Reach
215,000+

6. Genetic Roulette—The Gamble of Our Lives (GRM) This award-
winning documentary is based on the best-selling book Seeds of
Deception, by author and leading non-GMO spokesperson Jeffrey M.
Smith. Genetic Roulette takes us through the history of
GMOs, defines what they are, as well as going into great detail about
why and how to avoid them. Experts share compelling evidence of
the havoc that genetically modified foods wreak on our bodies. This
evidence is presented in a clear and concise way and the film has
been shown to be the most effective way to convert people to a non-
GMO diet.

7. Why market Genetic Roulette to Whole
Foods shoppers?
• Genetic Roulette: The Gamble of Our Lives
(GRM) helps to educate consumers in support of
the Whole Foods GMO-labeling transparency
initiative
• Sales of the film help us to continue to spread
the word about the dangers of GMO foods

8. The following are three suggestions of how we can
help you market Genetic Roulette to your
customers…

9. We can send a focused email announcing the
availability of Genetic Roulette’s new 1-hr version
in select Whole Foods Markets

10. IRT has a nationwide network of trained
speakers available to you to:
• Speak on the documented health risks of
GMOs
• Hold a Q&A after a screening of the film
• Conduct a non-GMO cooking class
• Your fabulous marketing idea here

11. • Jeffrey Smith is available for speaking
engagements (see example here), DVD
signings, etc.

12. Let us know how we can help!
Please contact Ariane Glazer to
coordinate your marketing
support on:
Email: arigmofree@gmail.com
Mobile: 408-255-0604
Office: 408-585-2162

14. Jeffrey Smith
International best-selling author, film maker, and
leading consumer advocate for non-GMO education.
An admired keynote speaker, Jeffrey Smith has lectured
in nearly 40 countries, counseled leaders from every
continent, and has been quoted by hundreds of media
outlets including: The New York Times, Washington
Post, BBC World Service, and is a popular guest on
influential radio shows and television programs, such
as the BBC, NPR, and the Dr. Oz Show.
His books include: Seeds of Deception: Exposing
Industry and Government Lies about the Safety of the
Genetically Engineered Foods You're Eating, which is
the world’s bestseller on GMOs; and Genetic Roulette:
The Documented Health Risks of Genetically
Engineered Foods, which is the authoritative work on
GMO health dangers.
The documentary: Genetic Roulette, The Gamble of Our
Lives was awarded the 2012 Movie of the Year (Solari
Report) and the Transformational Film of the Year
(AwareGuide)
Photo: Mark Seliger