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Creative Tips for Using Video to Drive Traffic to Your Website or Blog

by New England Multimedia

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Think video is for the experts? Don't know how to use video to drive traffic to your website or blog? Don't have any video content of your own? Not a problem! Michelle Quillin of New England ...

Think video is for the experts? Don't know how to use video to drive traffic to your website or blog? Don't have any video content of your own? Not a problem! Michelle Quillin of New England Multimedia shared this presentation with Engage Marketing University on March 22, 2011. Creative tips for using video to drive traffic -- even if you don't have video content of your own!

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Creative Tips for Using Video to Drive Traffic to Your Website or Blog Presentation Transcript

Tips and Tricks for Using Video to Drive Traffic Straight to Your Website or Blog
(Even if you don’t have any videos of your own)

àla mode stuff
lcdemers on YouTube

Repairs
Crafts
Music lessons
Cooking
Makeup
Lighting

DIY (Do It Yourself) Videos

Funny Videos
WeberFamilyLaw
Funny video about #parents talking to their kids about #divorce. I probably would not follow this example: http://bit.ly/h9k7KE
Greg_Reibman
RT @universalhub: RT @BostonWeddingJP: Somerville made this funny video about rats running rampant. http://youtu.be/wEYzKq9YZQI

Video Transcripts

Jon Buscall:
Jontus Media
My podcast has actually made a big difference and I’ve seen this with a client I’ve been producing a show for. Her traffic is up 65% and sales almost double that. So I think it can also be about the content you create and throw into the “pond” you’re fishing in.
ComScore:
Recent Study: 83% watched Web video in January 2011
The average online video lasted about five minutes
Google’s YouTube led the way: more than 144 million unique viewers
Average Google user spent just over 283 minutes watching video content in January.

6 Tips & Tricks:Using Video to Drive Traffic to Your Website or Blog!

Don’t leave videos on YouTube…embed them in your website or blog posts and use them!
Write a blog post with the video as center stage or an example.
Use other people’s videos to get more traffic.
Contact the owner of the video and send them a link to your post.
Traffic Tip #1:
Embed Video in Blog Posts

Traffic Tip #2:
Interview People Your Target Market is Interested In
Nikolas Allen
BamConsulting on YouTube
Bryan Stars
BryanStars on YouTube

Many won’t watch a video, but they’ll read the transcript
YouTube offers video transcript uploads in the dashboard of your Channel
Use a transcription service, or do your own
Traffic Tip #3:
Video Transcripts for Convenience and SEO Juice

Traffic Tip #4: Video Reviews

Products
Books
Music
Video Games
Hotels
Restaurants
Films
Indy Films
Tools
…and whatever your target audience cares about!

Suzanne McDonald and Priscilla Pilon review a book on Social Media by Rahn Shaw

Traffic Tip #5: Video Contests to Reinforce Your Message
Captains House Inn
Cape Cod Videos

Use Top 10 lists that appeal to your target audience
When you get to the halfway point, direct your viewers to your website for the rest of the tips. Point to a video caption, or to your video’s description, for the web address
Traffic Tip #6: Top 10 Lists

Learn and Leverage Video for Your Brand’s Success with Newport Interactive Marketers
New England Multimedia’s Scott Quillin
and Visual Post’s Patrick Hughes
http://newportinteractivemarketers-video.eventbrite.com
Tue, March 29, 2011 6-9 pm at Christie’s in Newport

Virtual Assistant Inc. at Virtual Assistant Inc. Thank you and I'll look forward to that. 2 years ago

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New England Multimedia at New England Multimedia Thanks for checking in here!!

On our Facebook Page today, we're taking questions about DIY videos, lighting, editing, etc., and I'm going to answer them in a blog post. I'll pop over here and share the link to the post! ~Michelle 2 years ago

Virtual Assistant Inc. at Virtual Assistant Inc. Short but very informative. Can you share some tips on how to create nice DIY videos? 2 years ago