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Presentation to Integrated Marketing Grad class at NYU 10/17/2013

Presentation to Integrated Marketing Grad class at NYU 10/17/2013

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NYU Digital Presentation NYU Digital Presentation Presentation Transcript

  • NYU DIGITAL PRESENTATION October 17, 2013
  • Michelle M McCormack DIGITAL DIRECTOR
  • STARTED OFFLINE Working with magazines taught me how to see. Strong visual communication ability is CRUCIAL to online success. PHOTO ASSISTANT STYLIST PRINTER GAFFER (FILM) PHOTOGRAPHER
  • CAREER CHANGE! Moved to LONDON + became a Web/Flash designer. Ran an agency for 2 years. All WEB 1.0 (looking back, 1.0 sucked)
  • MOVED HOME! Digital Producer for a Global ad agency. It was 2007 and no one was budgeting for digital… (+ boy did that suck) …man are they budgeting now
  • STARTED OWN BIZ! LoveTheCool started as a popular fashion/tech blog. Became a digital agency + umbrella for my projects. DIGITAL DIRECTOR EVENT PRODUCER COMMUNITY BLDR CMO BLOGGER PUBLIC SPEAKER
  • NOW! ✗ Launched shopping site LoveTheCool12 in September. “bad ass*d shopping site selling one RAD item a month for $12 bucks” PRIORITIES UX Google optimized Visual branding Cool products Partnerships
  • PRODUCTS SEPTEMBER Brass Knuckle iPhone 5 Case OCTOBER Fake DIY Chanel Bag
  • MARKETING DIGITIAL OPTIMIZATION + EMAIL WAY MORE IMPORTANT THAN SOCIAL
  • MARKETING
  • MARKETING AD SPEND FORMULA Budget should be based off of site traffic. $60/month for every 1,000 monthly unique visitors. So, if your site sees 5,000 monthly uniques, then you could spend around $300/month.
  • http://PINTEREST.com/LoveTheCool/NYU-Contest Include hashtag  #LTC12xNYU
  • OUTREACH
  • BRANDING
  • WHY? SIMPLE: logical UX for designing, no CSS necessary. FEATURES: includes all social and SEO plugins. APPS: very useful, affordable from reputable platforms. CHEAP $14 starter. HELP: good CS and community. SIMPLE: easy to use/hack templates. CUSTOMIZABLE: design beautiful forms, templates are drag + drop (great for design conscious). ANALYTICS: drilled down reports. HELP: best CS and community. Fantastic how-to videos CRUCIAL: get on Google Product Search, which is separate from organic search. You must submit data feed – not easy! And set up Adwords (don’t need pay, though)
  • OTHER TOOLS
  • 5 BIG MISTAKES 1. Not collecting email addresses from the start (especially on my Facebook communities) 2. Starting on Tictail instead of Shopify 3. Taking CMO title 4. Doing stuff alone 5. Not advertising on Facebook
  • PRESENTED TO Professor: Yorke E. Rhodes III Course: E-Commerce Marketing Program: Masters Program in Integrated Marketing Department of Strategic Communication, Marketing and Media Management Programs (SCM3) NYU