me how to see.
ability is CRUCIAL to
Moved to LONDON +
became a Web/Flash
Ran an agency for 2
All WEB 1.0
(looking back, 1.0 sucked)
Digital Producer for a
Global ad agency.
It was 2007 and no one
was budgeting for
(+ boy did that suck)
…man are they
STARTED OWN BIZ!
LoveTheCool started as a
popular fashion/tech blog.
Became a digital agency
+ umbrella for my
Launched shopping site
“bad ass*d shopping site selling
one RAD item a month for $12
Brass Knuckle iPhone 5 Case
Fake DIY Chanel Bag
DIGITIAL OPTIMIZATION + EMAIL
WAY MORE IMPORTANT THAN SOCIAL
AD SPEND FORMULA
Budget should be based off of site traffic. $60/month for every
1,000 monthly unique visitors. So, if your site sees 5,000
monthly uniques, then you could spend around $300/month.
Include hashtag #LTC12xNYU
SIMPLE: logical UX for designing, no CSS necessary. FEATURES:
includes all social and SEO plugins. APPS: very useful, affordable from
reputable platforms. CHEAP $14 starter. HELP: good CS and
SIMPLE: easy to use/hack templates. CUSTOMIZABLE: design
beautiful forms, templates are drag + drop (great for design
conscious). ANALYTICS: drilled down reports. HELP: best CS and
community. Fantastic how-to videos
CRUCIAL: get on Google Product Search, which is separate from
organic search. You must submit data feed – not easy! And set up
Adwords (don’t need pay, though)
5 BIG MISTAKES
1. Not collecting email addresses from the start
(especially on my Facebook communities)
2. Starting on Tictail instead of Shopify
3. Taking CMO title
4. Doing stuff alone
5. Not advertising on Facebook
Professor: Yorke E. Rhodes III
Course: E-Commerce Marketing
Program: Masters Program in Integrated Marketing
Department of Strategic Communication,
Marketing and Media Management Programs (SCM3)
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