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Linked in traffic drivers guide


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  • 1. Talent Solutions Quick Guide to Traffic Drivers Ad campaign driving relevant talent to your Careers Page
  • 2. TALENT SOLUTIONS • Once your Careers Page is complete, we will deploy an Ad Campaign to drive relevant traffic and help you be top-of-mind among your target audience to help you source more effectively. • Traffic Drivers are intended to increase traffic to your Careers Page, and subsequently increase job clicks and grow followers. • Ad campaigns vary in length depending on the Target Audience and available Ad Impressions we have to reach that audience. On average, we find that it takes 3 months to run a full campaign of 600,000 impressions Overview Clients see an average range of 20-50% increase in their InMail responses when coupled with ads
  • 3. TALENT SOLUTIONS On the LinkedIn Homepage LinkedIn Recruitment Advertising How itall works When they network with members When they interact in Groups When they visit Company Pages • Our ad server identifies the specific audience we define, pinpointing members that are in that bucket • When a “target” member visits, the ad server serves them the given ad, wherever they go on
  • 4. TALENT SOLUTIONS 1. Define Targeting 2. Choose Ad Creative 3. Determine Start Date 3 Easy Steps to setting up your Ad Campaign
  • 5. TALENT SOLUTIONS Seniority, language Define your Targeting Targetingcomes from the rich data of members’professional profiles Industry, job function Groups / Associations Geography Our robust targeting means we can put the right opportunity in front of the in front of the right member in the right professional context.
  • 6. TALENT SOLUTIONS Follow CompanyClient CreatedPicture Yourself (10 jobs min) • “Picture Yourself” is the highest-performing ad creative. It it’s created by LinkedIn, is dynamic to the viewer, and also has a 1- click to follow and a 1-click to view jobs button • If using Client Created, please follow our Ad Specs* * LinkedInAd Specs Choose Ad Creative Ad Creative options
  • 7. TALENT SOLUTIONS Choose Ad Creative CustomAd Examples
  • 8. TALENT SOLUTIONS Choose Start Date What theAd willlook likeon LinkedIn
  • 9. TALENT SOLUTIONS • Reporting is available for you on your LinkedIn company page and will also be shared with you by your Media Account Manager. • Traffic Drivers are intended to increase traffic to your Careers Page and grow Followers. What Happens After? Reporting
  • 10. TALENT SOLUTIONS Appendix
  • 11. TALENT SOLUTIONS Targeting Form