How quickly do professionals (new members) join LinkedIn ? B. 2 per every 30 seconds C. 2 per minute
Infographic Insights LinkedIn March 2011 LinkedIn March 2011 LinkedIn September 2011
LinkedIn Marketing Examples DO have employees link to your website and blog… DO set up your company profile completely…
LinkedIn Marketing Examples DO try to demonstrate a common theme among employees DO try to solicit recommendations for your products/services DO set up the news feed for your company profile (blog, twitter, etc.)…
LinkedIn Marketing Examples DO ask questions to engage your community… DO create actionable, targeted ads…
LinkedIn Marketing Examples DO take advantage of highlighting your company’s products or services…
Keywords you use on your website or in your analytics What to Listen For Products and services Company, leader and SME mentions Causes you support Your events/news/PR Customer compliances, compliments, questions Campaigns you’re managing The competition
The things your customers, competitors, investors, etc. think you are doing right Ways to improve – learn to look at negative social media feedback as a gift Ideas for new promotions, products, services and events What industry peers, leading thinkers and subject matter experts are talking about What to You Will Learn
Post & Update: Sites, networks, groups and fan pages
Blog: Identify SMEs, company voices and let them blog
Diversify: Video, presentations, slide decks (SlideShare), articles, etc.
Reward: Coupons, discounts, events, contests, congrats, etc.
Share the Content Followers Want Will it benefit them (learning, laughter, etc.?) Be Authentic in Voice and Activity Use one voice and make the content real Update Frequently Respond to Comments, Questions, Likes, etc. Collaborate with Experts Good Content Comes from Good Partnerships Best Practices in Sharing
Leverage Alternative Social Networks Stake out new ground away from your competitors Content Syndication Get partners, industry groups, etc. to share and post your content Create Dynamic Communities Bring experts, consumers, fans, etc. together under your brand banner Create Fans by Engaging Genuinely & Creatively Invite to share, engage, play, visit, comment. Give an active role Best Practices in Brand Expansion