Supercharge Your Recruitment Efforts via Social Media

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  • First Classified Ad -- Boston 1704 First email 1971 -- between 2 computers sitting next to one another OCC -- first job board 1992-- Online Career Center (non-profit) bought by TMP in 1994 1993 -- first text message -- in 2009 1.5 TRILLION messages sent QR (quick response) code and Mobi tags -- created by Toyota subsidiary 1999 RSS feeds Linked in 1 Million members (March 2011) Facebook More than 500 million active users….50% of our active users log on to Facebook in any given day….Average user has 130 friends Twitter -- 106M users -- 55 million tweets per day
  • LinkedIn – 100 million users worldwide Facebook – 700 million users worldwide Twitter – 175 million registered users
  • Government policy
  • Many tools to choose from
  • Supercharge Your Recruitment Efforts via Social Media

    1. 1. SUPERCHARGE YOUR RECRUITMENT EFFORTS VIA SOCIAL MEDIA Presented by: Anne Nimke & Michelle Krier
    2. 2. INTRODUCTIONS <ul><li>Anne Nimke </li></ul><ul><ul><li>30 years experience and recognized speaker in strategic HR, Recruiting, Staffing & RPO </li></ul></ul><ul><ul><li>Miller Brewing Company, Olsten Staffing, ProStaff, HRfirst, Kelly Services, Pinstripe </li></ul></ul><ul><ul><li>HR Analyst, Recruiter, CS Manager, Operations Manager, Operations VP, Entrepreneur, COO, President, CMO, Executive Consultant…TBA </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>262-510-3213 </li></ul></ul>
    3. 3. INTRODUCTIONS <ul><li>Michelle Krier </li></ul><ul><ul><li>17 years marketing experience </li></ul></ul><ul><ul><li>Non-profit, agency and corporate experience </li></ul></ul><ul><ul><li>Spoken nationally and in Europe on the topic of social media for recruitment; crafted talent attraction strategies for companies in a variety of industries </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>414-617-3103 </li></ul></ul>
    4. 4. AGENDA <ul><li>Audience Polls (current state, challenges) </li></ul><ul><li>Social Media Definition </li></ul><ul><li>How to Use Social Media for Recruiting </li></ul><ul><ul><li>Why? </li></ul></ul><ul><ul><li>Online Reputation Assessment </li></ul></ul><ul><ul><li>Candidate Experience </li></ul></ul><ul><li>Getting Started (POST Method) </li></ul><ul><li>Examples </li></ul><ul><li>Advanced Social Media Tactics </li></ul><ul><li>Social Media Tools </li></ul>
    5. 5. AUDIENCE POLLS <ul><li>Who is currently using social media for recruiting? </li></ul><ul><li>How are you using? </li></ul><ul><li>Facebook Fan Page? </li></ul><ul><li>LinkedIn Company Profile? </li></ul><ul><li>Twitter Account? </li></ul><ul><li>What’s been your success rate? </li></ul><ul><li>If you’re not using social media, why not? </li></ul><ul><li>What are the challenges you’re currently encountering with regards to social recruiting? </li></ul>
    6. 6. SOCIAL MEDIA DEFINITION <ul><li>Social media are media for social interaction , using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue . </li></ul><ul><li>-Source: Wikipedia </li></ul>
    7. 7. USING SOCIAL MEDIA FOR RECRUITING <ul><li>Recruiting:  The act of seeking out and engaging (someone) for work or service. </li></ul><ul><li>+ </li></ul><ul><li>Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue . </li></ul>
    8. 8. Just how OLD are your recruiting methods? 1704 How ROBUST is your Recruitment Strategy ? Make sure you’ve got the basics covered well! 1876 1860 1971 1991 OCC 1992 1994 1993 2002 2004 2006
    9. 9. REASONS FOR SOCIAL RECRUITING <ul><li>Connect with candidates where and when they are available </li></ul><ul><li>Develop a dialogue with candidates </li></ul><ul><li>Be seen as an innovative, progressive employer </li></ul><ul><li>Promote your employment brand </li></ul><ul><li>Open additional sources for candidate leads and hires </li></ul>
    10. 10. SOCIAL MEDIA USAGE
    11. 11. SO NOW WHAT?
    12. 12. ONLINE REPUTATION ASSESSMENT <ul><li>What is being said about your company in the online space, specifically as an employer? </li></ul>
    13. 13. CANDIDATE EXPERIENCE <ul><li>How easy/hard is it for someone to apply to your jobs? </li></ul><ul><li>Is your career page buried on your org’s website? </li></ul><ul><li>When is the last time you visited your company’s Facebook Fan Page or LinkedIn Company Profile? </li></ul><ul><li>Do you follow your organization’s Tweets? </li></ul><ul><li>Do you survey your new hires about the hiring process? What about the people you didn’t hire? </li></ul><ul><li>When was the last time you applied for a job at your organization? </li></ul><ul><ul><ul><li>On your career site? </li></ul></ul></ul><ul><ul><ul><li>On a job posting on a job board? </li></ul></ul></ul><ul><ul><ul><li>Via Facebook or LinkedIn posting? </li></ul></ul></ul>
    14. 14. GETTING STARTED <ul><li>People </li></ul><ul><li>Objectives </li></ul><ul><li>Strategy </li></ul><ul><li>Technology </li></ul>
    15. 15. PEOPLE <ul><li>Who are you trying to hire? </li></ul>
    16. 17. OBJECTIVES <ul><li>What do you hope to accomplish through social recruiting? </li></ul><ul><ul><li>Decrease RMP spend? </li></ul></ul><ul><ul><li>Establish a robust candidate pipeline? </li></ul></ul><ul><ul><li>Get referrals? </li></ul></ul><ul><ul><li>Promote your employment brand? </li></ul></ul>
    17. 18. STRATEGY <ul><li>Should be part of the overall Recruitment Marketing Plan </li></ul><ul><li>Assess internal support for resources and budget </li></ul><ul><li>How will you know it’s successful? </li></ul><ul><li>Is the cost/benefit analysis acceptable? </li></ul><ul><li>What’s your social media policy? </li></ul>
    18. 19. TOOLS <ul><li>LAST piece of the puzzle – NOT first </li></ul>
    19. 20. EXAMPLES
    20. 21. ADVANCED TACTICS <ul><li>Multimedia </li></ul><ul><li>QR codes </li></ul><ul><li>Online contests, games </li></ul><ul><li>Blogs </li></ul><ul><li>Facebook ads </li></ul><ul><li>“ Scheduled posting” services </li></ul>
    21. 26. <ul><li>Don’t forget: </li></ul><ul><li>It’s not just about posting/tweeting/sharing jobs! </li></ul>
    22. 27. ADVANCED TOOLS <ul><li>Video </li></ul><ul><li>Mobile </li></ul><ul><li>Landing pages/SEO </li></ul>
    23. 28. ADVANCED TOOLS
    24. 29. RESOURCES <ul><li>ARTICLES </li></ul><ul><ul><li>FED Manager - http:// www.fedmanager.com/article.php?ID=1129 </li></ul></ul><ul><ul><li>http://davefleet.com/2010/07/57-social-media-policy-examples-resources/ </li></ul></ul><ul><li>BLOGS </li></ul><ul><ul><li>http:// www.govloop.com/profiles/blogs/5-ways-governments-using </li></ul></ul><ul><li>SITES </li></ul><ul><ul><li>US Office of Personnel Management – </li></ul></ul><ul><ul><li>http :// www.opm.gov/mediacenter/videos/OPM-Media-Center/The-Social-Media-and-Government-Recruiting-Forum.aspx </li></ul></ul>
    25. 30. QUESTIONS
    26. 31. THANK YOU! Anne Nimke Michelle Krier (262) 510-3213 (414) 617-3103 [email_address] [email_address]

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