Your SlideShare is downloading. ×
0
App Store Optimization
(ASO)
ASO Hacks
What is ASO
A method of optimizing your app to
improve visibility and conversion rates
on the App Store
App Store Optimization simply means that
potential users are actually able to find your
app through search
(keywords, app ...
Why Do You Need ASO?
Statistics
• 900,000 Apps on the Apple App Store
– iPad: 375,000 Apps
– iPhone: 525,000 Apps
• 93% are downloaded every mo...
With over 900,000 apps on the store, App
discovery is becoming extremely difficult.
Therefore, ASO is becoming more and mo...
Advantages of ASO
Still a fairly new concept, so you can pull ahead of
the competition
Cheap and intuitive process
Measurable
An effective m...
What ASO Includes:
App Name and Title
Icon
Screenshots
Description
Ratings and Reviews
Pricing
Keywords
ASO Goals
Increase downloads and revenue
Get ranked in the charts and stay there
Figure out what your target market is
sea...
If ASO is paired with the techniques from our
App Hacks series, your app has a greater
chance of being successful long term
App Store Optimization (ASO) Why Do We Need It?
App Store Optimization (ASO) Why Do We Need It?
Upcoming SlideShare
Loading in...5
×

App Store Optimization (ASO) Why Do We Need It?

437

Published on

Cheat sheet for ASO. Find more app marketing hacks on our blog at www.serenityappsolutions.com
Get a copy of our eBook Mobile App Growth Hacks
http://www.serenityappsolutions.com/mobile-app-growth-hacks/

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
437
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
30
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "App Store Optimization (ASO) Why Do We Need It?"

  1. 1. App Store Optimization (ASO) ASO Hacks
  2. 2. What is ASO A method of optimizing your app to improve visibility and conversion rates on the App Store
  3. 3. App Store Optimization simply means that potential users are actually able to find your app through search (keywords, app name etc) AND That you’ve done everything possible to persuade the potential user to buy your app once they’ve found it. (Icon, screenshots, description etc)
  4. 4. Why Do You Need ASO?
  5. 5. Statistics • 900,000 Apps on the Apple App Store – iPad: 375,000 Apps – iPhone: 525,000 Apps • 93% are downloaded every month • 50 Billion Apps have been downloaded • 575 Million Store Accounts • 47 Apple Stores in 14 Countries • The App Store is only 5 years old
  6. 6. With over 900,000 apps on the store, App discovery is becoming extremely difficult. Therefore, ASO is becoming more and more important to a developer’s marketing plan
  7. 7. Advantages of ASO
  8. 8. Still a fairly new concept, so you can pull ahead of the competition Cheap and intuitive process Measurable An effective marketing method that YOU have more control over (especially if you are in a niche industry)
  9. 9. What ASO Includes: App Name and Title Icon Screenshots Description Ratings and Reviews Pricing Keywords
  10. 10. ASO Goals Increase downloads and revenue Get ranked in the charts and stay there Figure out what your target market is searching and then use that information to help them find your app
  11. 11. If ASO is paired with the techniques from our App Hacks series, your app has a greater chance of being successful long term
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×