App Store Optimization (ASO) Why Do We Need It?

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Cheat sheet for ASO. Find more app marketing hacks on our blog at www.serenityappsolutions.com …

Cheat sheet for ASO. Find more app marketing hacks on our blog at www.serenityappsolutions.com
Get a copy of our eBook Mobile App Growth Hacks
http://www.serenityappsolutions.com/mobile-app-growth-hacks/

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  • 1. App Store Optimization (ASO) ASO Hacks
  • 2. What is ASO A method of optimizing your app to improve visibility and conversion rates on the App Store
  • 3. App Store Optimization simply means that potential users are actually able to find your app through search (keywords, app name etc) AND That you’ve done everything possible to persuade the potential user to buy your app once they’ve found it. (Icon, screenshots, description etc)
  • 4. Why Do You Need ASO?
  • 5. Statistics • 900,000 Apps on the Apple App Store – iPad: 375,000 Apps – iPhone: 525,000 Apps • 93% are downloaded every month • 50 Billion Apps have been downloaded • 575 Million Store Accounts • 47 Apple Stores in 14 Countries • The App Store is only 5 years old
  • 6. With over 900,000 apps on the store, App discovery is becoming extremely difficult. Therefore, ASO is becoming more and more important to a developer’s marketing plan
  • 7. Advantages of ASO
  • 8. Still a fairly new concept, so you can pull ahead of the competition Cheap and intuitive process Measurable An effective marketing method that YOU have more control over (especially if you are in a niche industry)
  • 9. What ASO Includes: App Name and Title Icon Screenshots Description Ratings and Reviews Pricing Keywords
  • 10. ASO Goals Increase downloads and revenue Get ranked in the charts and stay there Figure out what your target market is searching and then use that information to help them find your app
  • 11. If ASO is paired with the techniques from our App Hacks series, your app has a greater chance of being successful long term