Caledonian MacBrayne ferry Advertising

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Caledonian MacBrayne ferry Advertising

  1. 1. Airport & Ferry advertising
  2. 2. Who are we? Who are we?• SPD Media Group is a new name in • In September 2011 SPD Media were Outdoor, Digital, Airport and Ferry appointed by Caledonian MacBrayne advertising. Ferries for the provision of advertising with the ferry and terminal network.
  3. 3. Our background• SPD Media are one of the leading Media solutions companies in Scotland. We specialise in Digital and Outdoor Advertising as well as Website Design, SEO and Social Media for Business. SPD use the latest technology and most importantly highly skilled and talented people, which results in greater levels of customer service.• Established over 15 years ago as part of SPD Print & Media. SPD Media Group focus on delivering excellent service providing customers with the benefit of a complete in- house product range geared to meet the demands of the design, commercial, retail, leisure, tourism and government markets.
  4. 4. Calmac On Board And Port AdvertisingSPD Media are the exclusive reseller of all Caledonian MacBrayne routes andwith total passengers exceeding 4.7M* they offer excellent value for money.The passengers using the routes are islanders, domestic and internationaltourists. Spread across 25 routes the advertising sites are located in prime andwell- trafficked spots maximising your advertisements impressions* Audited figures for 2010
  5. 5. Routes:There are 25 routes covering the WesternIsles of Scotland and the Outer HebrideanIsles. These routes are essential to theislands prosperity and existence.
  6. 6. Passenger No’s:• Adrossan – Brodick 731,126 • Tobermory – Kilchoan 34,983• Lochranza – Clonaig 52,062 • Fionnphort – Iona 233,194• Wemyss Bay – Rothesay 735,308 • Oban – Lismore 19,982• Colintriave –Rhubodach 264,287 • Oban – Coll/Tiree/Castlebay 8,625• Gourock – Dunoon 499,000 • Oban – Coll/Tiree 52,241• Tarbert – Portavadie 68,095 • Oban – Castlebay/Lochboisdale 58,221• Kennacraig –Port Askaig/Port Ellen 169,280 • Ardmhor – Eriskay 46,096• Tayinloan – Gigha 66,539 • Mallaig – Armadale 212,417• Oban – Colonsay 16,368 • Sconser – Raasay 58,043• Kennacraig – Islay – Colonsay – Oban 8,110 • Mallaig – Small Isles 26,697• Oban – Craignure 564,476 • Tarbery – Uig – Lochmaddy 181,776• Lochaline – Fishnish 115,620 • Berneray – Leverburgh 58,020 • Stornoway – Ullapool 227,676
  7. 7. On Board Advertising • A2 Poster Panels. • Available on all routes. • Available for a minimum of 3 months.
  8. 8. Port Advertising• A2 Poster Panels.• Available across various ports.• Available for a minimum of 3 months.• Various advertising opportunities available.
  9. 9. Community boards• Sponsorship opportunities (Bank).• Community sponsored notice boards.• Available across the fleet (26 ships).• Unique branding and community opportunities.
  10. 10. MV Finlaggan Digital AdvertisingFantastic digital advertising opportunities onboard the MV Finlaggan:• Available for a minimum of 3 months.• 20 Second time slot.• Adverts displayed across 3 television screens.• Minimum of 28 viewings per crossing.
  11. 11. High Profile Advertising OpportunityThe introduction of the MV Finlaggan hasbrought about some new advertisingopportunities to promote businesses on Islay.The bar area on the ship has some excellentpromotional space which can be usedeffectively to market yourbrand/product/service.
  12. 12. Advertising OpportunitiesTable Top Vinyl’s:• Available on various Routes.

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