You know you need to create high-quality content. You know your customers are expecting it. But how exactly do you do it?
Find out what comprises high-quality content, how to go about creating it, and what to do with it once you've got it. You'll be on your way to boosting your authority, increasing conversions, building a community, and possibly even improving your rankings.
This was my presentation at PubCon Regional in Austin, TX, January 28, 2014