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Linked in company page best practices 4.22.14
Linked in company page best practices 4.22.14
Linked in company page best practices 4.22.14
Linked in company page best practices 4.22.14
Linked in company page best practices 4.22.14
Linked in company page best practices 4.22.14
Linked in company page best practices 4.22.14
Linked in company page best practices 4.22.14
Linked in company page best practices 4.22.14
Linked in company page best practices 4.22.14
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Linked in company page best practices 4.22.14

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  • 1. Michelle Cowden Enterprise Account Manager – Search & Staffing mcowden@linkedin.com Company Page & Followers
  • 2. 2 300+ million minds 1 – The Mindset Divide research study, TNS, September 2012 Top 3 types of content expected1 Spend Time Personal Networks Info on friends Info on personal interests Entertainment updates Invest Time Professional Networks Career info Updates on brands Current affairs 1 2 3
  • 3. 3 LinkedIn Drives More Traffic To Corporate Websites Than Other Social Sites Posted October 21, 2013
  • 4. 4 Achieve your objectives Generate Awareness Build Community Drive Consideration & Preference Generate Traffic & Leads Drive Advocacy
  • 5. 5 How People Engage with your company People Researching Employees People researching/validating your Company People currently following your Company Organic Traffic – - InMails, Telephone Calls, Emails, Meetings
  • 6. Build a community: Engage, analyze, optimize Analyze & Optimize Engage Followers: Post Updates Build Community: Acquire Followers Establish Presence: Develop Branding Assets xyzCo xyzCo Ed Franklin Grow Your Career by Following: XYZ.CO Cecile, get the latest on XYZ.CO Jobs, News & more! XYZ.CO Grow Your Career by Following: XYZ.CO Cecile, get the latest on XYZ.CO Jobs, News & more! XYZ.CO LinkedIn Confidential ©2013 All Rights Reserved
  • 7. 7 Followers – your self-elected brand ambassadors Professionals that have opted-in to a relationship with your Company  Build a direct communications channel to those most interested in your business  Engage them via: • Free Company Updates
  • 8. 8 Company Updates
  • 9. Targeted status updates 9 Step one Step two Note: Audience minimum 100
  • 10. Grow and stay engaged over time 10 How many? APIs Company Page Follow button to employee signature https://developer.linkedin.com/plugins Build a follow company on LinkedIn button for your website https://developer.linkedin.com/plugins/follow-company Analyze your results

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