Analyse evalue de l'efficacité sur les médias sociaux de certaines agences numériques

12,619 views
13,216 views

Published on

Voici le portrait de certaines des plus importantes agences numériques de Montréal et de leurs présences, efficaces ou non, sur les médias sociaux

Published in: Social Media
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
12,619
On SlideShare
0
From Embeds
0
Number of Embeds
25
Actions
Shares
0
Downloads
10
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Analyse evalue de l'efficacité sur les médias sociaux de certaines agences numériques

  1. 1. Optimisez vos stratégies web |Double-check your web strategies Analyse #eValue de l’efficacité médias sociaux de certaines agences numériques Michelle Blanc, M.Sc. commerce électronique
  2. 2. © Tous droits réservés – Analyweb Inc. 2008 2
  3. 3. © Tous droits réservés – Analyweb Inc. 2008 3
  4. 4. © Tous droits réservés – Analyweb Inc. 2008 4
  5. 5. © Tous droits réservés – Analyweb Inc. 2008 5
  6. 6. © Tous droits réservés – Analyweb Inc. 2008 6
  7. 7. © Tous droits réservés – Analyweb Inc. 2008 7
  8. 8. © Tous droits réservés – Analyweb Inc. 2008 8 #evalue™ scoring is broken down by property (Facebook, Twitter & YouTube) and is calculated based on: IMPACT + ENGAGEMENT + RESPONSIVENESS. What does that mean? Broken down, it means we calculate: Impact = Reach / Effort* The reach your content receives on a specific social network Engagement = Engagement / Effort* The level of interaction your content receives on a specific social network Responsiveness = Number of admin answer posts / Total number of user posts How responsive your brand is to engaged users *Effort Score is the total effort created by a page admin
  9. 9. © Tous droits réservés – Analyweb Inc. 2008 9 #evalue™ scoring is broken down by property (Facebook, Twitter & YouTube) and is calculated based on: IMPACT + ENGAGEMENT + RESPONSIVENESS. What does that mean? Broken down, it means we calculate: Impact = Reach / Effort* The reach your content receives on a specific social network Engagement = Engagement / Effort* The level of interaction your content receives on a specific social network Responsiveness = Number of admin answer posts / Total number of user posts How responsive your brand is to engaged users *Effort Score is the total effort created by a page admin
  10. 10. © Tous droits réservés – Analyweb Inc. 2008 10 Merci Beaucoup! Michelle Blanc M.Sc. et visitez Blogues : www.michelleblanc.com Twitter : https://twitter.com/MichelleBlanc Facebook : http://www.facebook.com/PageMichelleBlanc LinkedIn : http://www.linkedin.com/in/michelleblanc Google+ : https://plus.google.com/115479588070194295299

×