1 Presenting to Investors
<ul><li>Presenting to Investors </li></ul><ul><li>What to say: </li></ul><ul><li>- getting started </li></ul><ul><ul><ul><...
<ul><li>Getting started </li></ul><ul><li>Dealing with nerves - BE PREPARED! PRACTICE! (with audience), Don’t give yoursel...
<ul><li>What to say - Content - 10-12 slides </li></ul><ul><li>Agenda  </li></ul><ul><li>The idea / Product - The problem ...
<ul><li>Graphs and tables - EXPLAIN them! (left to right, bottom to top) </li></ul><ul><li>  </li></ul>5
<ul><li>What investors want to hear </li></ul><ul><li>Realistic, Scalable business concept </li></ul><ul><li>Clear path to...
<ul><li>Be Authentic – Be You </li></ul><ul><li>You  don’t  need to have ALL the answers at the first meeting.  </li></ul>...
<ul><li>Look and Feel - Don’t </li></ul><ul><li>Bold &  Underline  - If your slide looks like this...remove all the words ...
<ul><li>Look and Feel - Don’t </li></ul><ul><li>Colour scheme - Less is more!!! </li></ul><ul><li>Use different fonts – Us...
<ul><li>Look and Feel - Don’t </li></ul><ul><li>Animation - Don’t! </li></ul><ul><li>Don’t use too many colours – A good i...
<ul><li>Look and Feel - Do </li></ul><ul><li>Clean and clear </li></ul><ul><li>A picture = 1000 words (but the right  </li...
<ul><li>Effective Communication </li></ul>6
<ul><li>Effective Communication </li></ul><ul><li>Investors are people too. Talk  to  them, not  at  them. </li></ul><ul><...
<ul><li>Closing the meeting </li></ul><ul><li>Meeting : </li></ul><ul><li>“ Can I call you next week? Im very interested i...
<ul><li>Getting out of trouble spots </li></ul><ul><li>What to say when you’re in a sticky situation: </li></ul><ul><li>If...
<ul><li>Things to remember </li></ul><ul><li>Be excited - Tell a story - Be expressive!!!  </li></ul><ul><li>Don’t assume ...
<ul><li>“ How the word is spoken  </li></ul><ul><li>can dramatically impact  </li></ul><ul><li>the power of the spoken wor...
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Presenting to Investors

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Tips on presenting to investors

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Presenting to Investors

  1. 1. 1 Presenting to Investors
  2. 2. <ul><li>Presenting to Investors </li></ul><ul><li>What to say: </li></ul><ul><li>- getting started </li></ul><ul><ul><ul><li>- content of slides </li></ul></ul></ul><ul><li>How it should look: </li></ul><ul><li>- Do’s and Don’t </li></ul><ul><li>How to say it </li></ul>2
  3. 3. <ul><li>Getting started </li></ul><ul><li>Dealing with nerves - BE PREPARED! PRACTICE! (with audience), Don’t give yourself a hard time. Breath. </li></ul><ul><li>Don’t make them think too hard – KISS ** </li></ul><ul><li>Getting through the first 1.5 minutes: </li></ul><ul><li>Get people's attention </li></ul><ul><li>Welcome & introduce yourself </li></ul><ul><li>State the purpose of the presentation </li></ul><ul><li>State how you want to deal with questions </li></ul>3
  4. 4. <ul><li>What to say - Content - 10-12 slides </li></ul><ul><li>Agenda </li></ul><ul><li>The idea / Product - The problem you solve, or the demand do you meet? </li></ul><ul><li>The market / The opportunity </li></ul><ul><li>Competitive landscape </li></ul><ul><li>Business model </li></ul><ul><li>Financials – Projections and forecasts </li></ul><ul><li>Capital - What have you got? Who did you get it from? </li></ul><ul><li>The team - background, experience, knowledge </li></ul><ul><li>Sum-up. Briefly and to the point . </li></ul><ul><li>Thank you </li></ul>4
  5. 5. <ul><li>Graphs and tables - EXPLAIN them! (left to right, bottom to top) </li></ul><ul><li>  </li></ul>5
  6. 6. <ul><li>What investors want to hear </li></ul><ul><li>Realistic, Scalable business concept </li></ul><ul><li>Clear path to profitability </li></ul><ul><li>Solid management - track record </li></ul><ul><li>Competitive edge/Technical superiority </li></ul><ul><li>Market acceptance </li></ul><ul><li>Realistic financial projections </li></ul>5
  7. 7. <ul><li>Be Authentic – Be You </li></ul><ul><li>You don’t need to have ALL the answers at the first meeting. </li></ul><ul><li>You do need to be open to learning. </li></ul><ul><li>You don’t need to paint a pretty picture </li></ul><ul><li>You do need to be real, honest and show integrity </li></ul><ul><li>You don’t need to be superman, don’t need to do it all. </li></ul><ul><li>You do need to say it like you mean it, </li></ul><ul><li>have passion </li></ul><ul><li>Be able to lead and inspire a team. </li></ul>6
  8. 8. <ul><li>Look and Feel - Don’t </li></ul><ul><li>Bold & Underline - If your slide looks like this...remove all the words that are NOT in bold. </li></ul><ul><li>Use different fonts – Use bold and underline to emphasis important words. </li></ul><ul><li>Don’t use too many colours – A good idea is to use the colours in the logo . </li></ul><ul><li>Don’t use too much animation – the presentation shouldn’t steal the show. </li></ul><ul><li>Use different fonts – Use bold and underline to emphasis important words. </li></ul><ul><li>Don’t use too many colours – A good idea is to use the colours in the logo. </li></ul>6
  9. 9. <ul><li>Look and Feel - Don’t </li></ul><ul><li>Colour scheme - Less is more!!! </li></ul><ul><li>Use different fonts – Use bold and underline to emphasis important words. </li></ul><ul><li>Don’t use too many colours – A good idea is to use the colours in the logo . </li></ul><ul><li>Don’t use too much animation – the presentation shouldn’t steal the show. </li></ul><ul><li>Use different fonts – Use bold and underline to emphasis important words. </li></ul><ul><li>Don’t use too many colours – A good idea is to use the colours in the logo. </li></ul>6
  10. 10. <ul><li>Look and Feel - Don’t </li></ul><ul><li>Animation - Don’t! </li></ul><ul><li>Don’t use too many colours – A good idea is to use the colours in the logo. </li></ul><ul><li>Don’t use too much animation – the presentation shouldn’t steal the show. </li></ul><ul><li>Use different fonts – Use bold and underline to emphasis important words. </li></ul><ul><li>Don’t use too many colours – A good idea is to use the colours in the logo. </li></ul><ul><li>Don’t use too much animation – the presentation shouldn’t steal the show. </li></ul>6
  11. 11. <ul><li>Look and Feel - Do </li></ul><ul><li>Clean and clear </li></ul><ul><li>A picture = 1000 words (but the right </li></ul><ul><li>picture) </li></ul><ul><li>6 lines per slide </li></ul><ul><li>6 words per line </li></ul><ul><li>YOU ARE THE PRESENTATION </li></ul>6
  12. 12. <ul><li>Effective Communication </li></ul>6
  13. 13. <ul><li>Effective Communication </li></ul><ul><li>Investors are people too. Talk to them, not at them. </li></ul><ul><li>15-30 second attention span Keep it short </li></ul><ul><li>Keep it focused </li></ul><ul><li>Keep it relevant </li></ul><ul><li>Listen and respond accordingly </li></ul><ul><li>Let them talk </li></ul>6
  14. 14. <ul><li>Closing the meeting </li></ul><ul><li>Meeting : </li></ul><ul><li>“ Can I call you next week? Im very interested in your opinion and thoughts” </li></ul><ul><li>Presentation : </li></ul><ul><li>Elevator pitch </li></ul><ul><li>Open to questions </li></ul><ul><li>Ask them questions </li></ul><ul><li>Let them talk – create a rapport </li></ul>6
  15. 15. <ul><li>Getting out of trouble spots </li></ul><ul><li>What to say when you’re in a sticky situation: </li></ul><ul><li>If you get your facts wrong </li></ul><ul><li>Sorry. What I meant is this. </li></ul><ul><li> If you feel you’ve lost the audience </li></ul><ul><li>Let me just recap on that. OR, So, basically, what I am saying is this. OR , Sorry, perhaps I did not make that quite clear. </li></ul><ul><li> If you have lost your place in your notes </li></ul><ul><li>I’m sorry, I have gotten myself confused. I’ll take a moment to reorganize and continue. (Smile – it’s no big deal) </li></ul><ul><li> If you have forgotten to make a point. </li></ul><ul><li>Sorry, I should just mention one other thing. OR, I forgot to mention. </li></ul><ul><li> If you are running out of time. </li></ul><ul><li>So just to give you the main points. </li></ul>6
  16. 16. <ul><li>Things to remember </li></ul><ul><li>Be excited - Tell a story - Be expressive!!! </li></ul><ul><li>Don’t assume prior knowledge / Don’t be a smart-ass </li></ul><ul><li>3. Practice your presentation - ask how long you have </li></ul><ul><li>4. Adapt to the situation – Be flexible, modular </li></ul><ul><li>5. Be yourself! </li></ul><ul><li>6. Money = Marriage </li></ul><ul><li>  </li></ul>7
  17. 17. <ul><li>“ How the word is spoken </li></ul><ul><li>can dramatically impact </li></ul><ul><li>the power of the spoken word” </li></ul><ul><li>(The exceptional presenter Timothy J. Koegel) </li></ul><ul><li> Thank you. </li></ul>10

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