An overview of Glasgow for Business Week 2012

1. Glasgow for BusinessGlasgow for Business
WeekWeek
20122012
Monday 8Monday 8thth
- Friday 12- Friday 12thth
OctoberOctober
Monday 8th – Friday 12th October
2012

2. Partners & SponsorsPartners & Sponsors
 Over 60Over 60 organisations volunteered to be a part of theorganisations volunteered to be a part of the
Business Week compared to just over 30 in 2011Business Week compared to just over 30 in 2011
 Based on feedback from 2011 the number of locationsBased on feedback from 2011 the number of locations
for eventsfor events were reducedwere reduced. The Teacher Building at St.. The Teacher Building at St.
Enoch Square received fantastic feedback.Enoch Square received fantastic feedback.
 Generous donationsGenerous donations were again received for thewere again received for the
Glasgow’s Got Business Talent competition. SlatersGlasgow’s Got Business Talent competition. Slaters
Glasgow and Glasgow Chamber of Commerce donatedGlasgow and Glasgow Chamber of Commerce donated
prizes in both 2011 and 2012. Many other fantasticprizes in both 2011 and 2012. Many other fantastic
prizes were up for grabs this year.prizes were up for grabs this year.

3. EventsEvents
 60 events60 events took place throughout the week withtook place throughout the week with
key themes including; Digital Glasgow,key themes including; Digital Glasgow,
Creative Industries, Youth Opportunities andCreative Industries, Youth Opportunities and
Business OpportunitiesBusiness Opportunities
Event Organisers' Industry Sector
31%
18%11%
18%
4%
14%
4%
Business & Consumer Services
Creative & Media
Education & Training
Financial & Professional Services
ICT (Electronics, IT, Software)
Public Sector
Not for Profit

4. PromotionPromotion
 Social Media platforms were used to engage with the businessSocial Media platforms were used to engage with the business
communitycommunity
 999 Design created and coordinated the marketing strategy999 Design created and coordinated the marketing strategy
 Real & Smooth Radio and The Herald Scotland were used for mediaReal & Smooth Radio and The Herald Scotland were used for media
promotionpromotion
 Toblerone Banners & posters were displayed throughout the cityToblerone Banners & posters were displayed throughout the city
 Partner Organisations promoted the week through their SocialPartner Organisations promoted the week through their Social
Media Channels and Personal WebsitesMedia Channels and Personal Websites

5. BookingsBookings
 With overWith over 60 events60 events there werethere were 20002000
seatsseats availableavailable
 Over 60%Over 60% of these seats were bookedof these seats were booked
prior to the week commencing with moreprior to the week commencing with more
bookings made throughout the weekbookings made throughout the week

6. TwitterTwitter
 2319 followers in October 20122319 followers in October 2012
 Increase of 1917 followers from GFBW in NovemberIncrease of 1917 followers from GFBW in November
20112011
 4000 followers to date (July 2013)4000 followers to date (July 2013)
 #glasbiz used to promote GFBW#glasbiz used to promote GFBW
 Tweetreach used to determine how far tweets usingTweetreach used to determine how far tweets using
#glasbiz travelled: October 09, 2012:#glasbiz travelled: October 09, 2012:
50 tweets50 tweets reachedreached 28,872 people28,872 people withwith 107,858107,858
impressionsimpressions
*impressions are the total number of times a tweet*impressions are the total number of times a tweet
reaches a timelinereaches a timeline

7. FacebookFacebook
 281 likes in October 2012281 likes in October 2012
 Increase of 151 likes from GFBW November 2011Increase of 151 likes from GFBW November 2011
 345 likes to date (July 2013)345 likes to date (July 2013)
 3430 people talking about GFBW3430 people talking about GFBW
 People talking about this: The number of people sharing stories aboutPeople talking about this: The number of people sharing stories about
GFBW. Stories include liking the Page, posting to the Page's Wall,GFBW. Stories include liking the Page, posting to the Page's Wall,
liking, commenting on or sharing Page postsliking, commenting on or sharing Page posts
 Increase of 1961 from November 2011Increase of 1961 from November 2011
 6059 engaged users6059 engaged users
 Page engaged users: The number of people who engaged with Page.Page engaged users: The number of people who engaged with Page.
Engagement includes any click or story created. (Unique Users)Engagement includes any click or story created. (Unique Users)
 Increase of 2787 from November 2011Increase of 2787 from November 2011

8. Other Social Networking SitesOther Social Networking Sites
LinkedinLinkedin
 407 members October 2012407 members October 2012
 Increase of 135 members since GFBW November 2011Increase of 135 members since GFBW November 2011
 466 members to date (July 2013)466 members to date (July 2013)
KILTRKILTR
 Joined 20Joined 20thth
July 2012July 2012
 294 connections by October 2012294 connections by October 2012
 383 connections to date (July 2013)383 connections to date (July 2013)
YouTubeYouTube
 Joined 22Joined 22ndnd
February 2012February 2012
 100 subscribers & 1,081 views to date (July 2013)100 subscribers & 1,081 views to date (July 2013)
PinterestPinterest
 Joined 31/07/2012Joined 31/07/2012
 104 Followers to date (July 2013)104 Followers to date (July 2013)

9. Google Analytics –Google Analytics –
1515thth
July – 19July – 19thth
OctoberOctober
 15,231 site visits, an average of 159 visits15,231 site visits, an average of 159 visits
per dayper day
 7.010 visitors – showing visitors returning7.010 visitors – showing visitors returning
to the siteto the site
57,403 Pageviews
8,664 Unique Views
00.03:44 Average Time on Site

10. Glasgow’s Got Business TalentGlasgow’s Got Business Talent
 Over 1500 hitsOver 1500 hits from September tofrom September to
November 2011 on the Glasgow forNovember 2011 on the Glasgow for
Business Week websiteBusiness Week website
 This more than doubled for the same 3This more than doubled for the same 3
month period in 2012 receiving 3,363 hits.month period in 2012 receiving 3,363 hits.
 Over 100Over 100 applications received for theapplications received for the
competition – double the amount fromcompetition – double the amount from
2011