Getting the most_out_of_dreamforce_2010_michele_mc_mahon


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How to get the most out of Dreamforce

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Getting the most_out_of_dreamforce_2010_michele_mc_mahon

  1. 1. How To Get The Most Out of Dreamforce 2010<br />Michele McMahon<br />Vice President, Revenue Generation<br /> Dreamforce: 2006 – 2010 Attendee<br /> 2006 & 2010 Speaker<br />
  2. 2. The Net. helps thousands of organizations ,including nearly half of the Fortune 500, identify, resolve and mitigate risk through our full suite of incident management solutions, reporting software and employee communications programs.<br /> Recent Go-Live on SFDC after a record-breaking intern implementation executed in 6 ½ weeks from contract signature. SFDC is key part of our digital backbone that includes Silverpop, Jigsaw, Hubspot, to name a few integrated applications. <br />The Network, Inc.<br />
  3. 3. Building The Business Case to Attend<br />Before – How to Prep<br />During – Maximize Your Time<br />After – Follow Up<br />Tools<br />Q&A<br />Agenda: Getting the Most out of Dreamforce 2010 <br />
  4. 4. Budget for It<br />Decide who should go<br />Have a pre/during/post plan<br />Align with your organization’s strategy<br />Analyze Dreamforce from a Marketing & Event view <br />Building The Business Case<br />
  5. 5. Advance Planning<br />Divide and Conquer<br />Preview Sessions and Tracks<br />Identify tracks to attend and solutions to research across departments<br />Identify specific questions / challenges to solve<br />Set expectations regarding what you will bring back<br />Use the time on the plane to prep<br />Prep <br />
  6. 6. Sample Pre-Planning Document <br />
  7. 7. First Day Reception Get Lay of The Land<br />Identify Business Pains to Solve<br />Identify specific Vendors or Categories<br />Pay attention to Award Winners <br />Connect with people <br />Balance your time <br />Sessions trump demos<br />Cloud Expo Approach<br />Picture Courtesy of SFDC Facebook Page<br />
  8. 8. Align with Organizational Goals<br />Attend Different Tracks <br />Pay attention to level of session<br />Divide and Conquer<br />Look for “How Does it” component<br />Panels offer multiple points of view and Q&A<br />Attend the ones I want to connect with speaker, including speaker<br />Attend the ones I want to ask questions <br />How I pick a Session<br />
  9. 9. At a Session<br />General Sessions<br />Visionary , RoadMaps, Positioning<br />Break Out Sessions<br />Get to top picks early– popular ones are crowded. <br />Take electronic notes in the session<br />Drop notes right into PPT / predefined format<br />Ask questions, on behalf of folks back home<br />Connect with the speakers<br />Don’t be afraid to leave<br />
  10. 10. Use travel time to organize <br />Schedule time to present to the organization<br />Do “virtual introductions” where appropriate<br />Simple plans to Centers of Excellence<br />Network at the local level<br />Back at the Office<br />
  11. 11. Keynote Highlights<br />Ideas to Consider <br />Free (Now)<br />Paid (Future)<br />Apps to Consider<br />Business Challenge: Possible Applications<br />Free (Now) / Paid (Future)<br />Key Road Map Functionality<br />Networking<br />Exec Intros, Personal Intros and Companies<br />Industry / Event Analysis<br />How To Organize Your Info<br />
  12. 12. Engage a level Up: Speakers, Vendors, attendees<br />Attend Atlanta User Group Meeting (November)<br />Create personal networking group<br />Establish personal connections<br />Host a group after<br />Connect with SFDC Folks<br />Networking<br />
  13. 13. What’s Hot on Our Agenda? <br />Networking & Re-Connecting<br />Metrics & Analytics<br />Social Media: Trends, Process & Apps <br /> Community & Chatter<br />SFDC industry positioning<br />Apps that align to needs<br />
  14. 14. Have Fun!<br />This is Your Opportunity!<br />Be Present. <br />Don’t Forget….<br />
  15. 15. Attendee Portal – Pre Planning<br /> Local User Group<br />Facebook Page<br />Community<br />Publish Goals Internally<br />Wrap Up Presentation<br />Tools<br />
  16. 16. ?<br />
  17. 17. Connect with Me<br />Michele McMahon, Vice President, Revenue Generation<br /><br />Phone: 404.229.8890 LinkedIn: Michele McMahon<br />