Social Media &
Law Schools
(an introduction)
Professor Michele Pistone, Villanova Law School @profpistone
Andrew Brandt, D...
Ok so lets start with the
basics…
• Social Media is:
o Social networking
o Electronic forms of communication
o Online chan...
Source: Pew
Research Center’s
Internet &
American Life
Project tracking
surveys 2005-2013.
Lawyer Specific
• 59% of lawyers said that their firms maintain
a presence in a social network
o 92% LinkenIn
o 58% Facebo...
The Big Four
Fact: 54% of facebook users are
over the age of 25.
There are 168.8 million users of
Facebook in the United States.
Ok.. So Why is
Facebook Useful?
In it’s simplest
form, Facebook is used to
connect with people you
already know.

Those fr...
Twitter can be
used for more than
getting the news

faster than any of
the traditional
networks.
Tweets are are
short mess...
To the world
seems like a bit
much…
But that’s the point.
Twitter allows you to
share your
perceptions, thoughts,
ideas wi...
The youngest addition
to the social media
family.
Google’s brand of a
social media site.
It may be new, but it is
not smal...
+You
Stay
connected
and share life
as it happens.

I’ve never even
heard of it..
Ok.. But that doesn’t mean you
can’t use ...
The serious social media
site.
Job searching.
Professional Networking
done from the comfort of
your couch.

The one time i...
Why connect?
You get to “showcase” your
work and ideas without it being
weird or socially unacceptable.
For portraying you...
Others
So why should
you care?
Great question!
• Get known – make connections
o
o
o
o
o

It brings people to you to see the work you are doing.
Cements relationships.
Al...
The 5 Steps to
Creating an
Effective Social
Media Presence
1. What is your image?
People make split second decisions, often based on
appearances. So, make it catchy! Show what you l...
Image Basics
Photo: Should be 90% your
face.
Show what you have done!
Show your interests.

For those of you worried
about...
2. Content
Ok so you have a picture. What else? Why should people
care about looking at your page or profile? Why should
p...
Content basics
Be a curator!
Use links – to other parts of
website, to interesting
stories, show the original
source

It i...
More tips
• Don’t over do it
o Post informational tools, not just things about yourself

• Use pictures!
o Wikimedia

• Ch...
3. Call to Action!
So people saw your profile, were like hmmmm.. This is
interesting. Then they read your profile and were...
As professors at Villanova
Law School, we can bring
attention to the school, get
more students, better

speakers, bigger d...
4. Engage
People are commenting on your things!
People are liking what you put on your profile!
What do you do?!?
Engagement
basics
Respond to comments!
Comment on other people’s
postings!
Like things!

Social Media is NOT a oneway stre...
5. Start Yesterday
We realize this is impossible.
But it doesn’t mean you can’t start today!
This could be you.

Yesterday?
Don’t feel like you need to
have everything together to
begin a social media profile.
Media...
Feeling totally
overwhelmed and like you
still live in
the dinosaur age?
You’re probably not the only one.
Just ask.
We can
get you
started

Basically, it works.
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Social Media and Law Schools

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A quick and simple introduction to social media for law schools and law professors interested in starting to develop a social media presence.

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  • Ok so when we think of social media, what do we think of?
  • Social Media and Law Schools

    1. 1. Social Media & Law Schools (an introduction) Professor Michele Pistone, Villanova Law School @profpistone Andrew Brandt, Director, Moorad Center for Study of Sports Law, Villanova Law School @adbrandt
    2. 2. Ok so lets start with the basics… • Social Media is: o Social networking o Electronic forms of communication o Online channels for community based interaction and input o Sharing of ideas to reach a wide audience o Interaction of people in which they share, create, and exchange information and ideas virtually
    3. 3. Source: Pew Research Center’s Internet & American Life Project tracking surveys 2005-2013.
    4. 4. Lawyer Specific • 59% of lawyers said that their firms maintain a presence in a social network o 92% LinkenIn o 58% Facebook • For lawyers individually o 81% use social networks for professional purposes • If they can, you can too. Don’t worry we will help. • Let’s start with the basics.
    5. 5. The Big Four
    6. 6. Fact: 54% of facebook users are over the age of 25. There are 168.8 million users of Facebook in the United States.
    7. 7. Ok.. So Why is Facebook Useful? In it’s simplest form, Facebook is used to connect with people you already know. Those friends you see once every 5 years? Perfect! Colleague who moved to Germany? Great! Good friends you see often? Absolutely.
    8. 8. Twitter can be used for more than getting the news faster than any of the traditional networks. Tweets are are short messages blasted to the world limited to 140 characters.
    9. 9. To the world seems like a bit much… But that’s the point. Twitter allows you to share your perceptions, thoughts, ideas with the world. In short, twitter is a tool that broadcasts to the world.
    10. 10. The youngest addition to the social media family. Google’s brand of a social media site. It may be new, but it is not small. Google Plus is the second most used social media site in the world, surpassing twitter with 359 million active users.
    11. 11. +You Stay connected and share life as it happens. I’ve never even heard of it.. Ok.. But that doesn’t mean you can’t use it. Starting now! Google+ is the place for passions. It is the place to share passions and to express yourself with people you don’t already know. Love tax law? Even though I don’t understand why, your people are waiting for you on google+.
    12. 12. The serious social media site. Job searching. Professional Networking done from the comfort of your couch. The one time it’s not weird to connect with your boss. Gaining introductions through a mutual contact.
    13. 13. Why connect? You get to “showcase” your work and ideas without it being weird or socially unacceptable. For portraying yourself in a serious way. Used for doing business. You may not want to use it for yourself but it is a tool through which you can help recognize your students skills.
    14. 14. Others
    15. 15. So why should you care? Great question!
    16. 16. • Get known – make connections o o o o o It brings people to you to see the work you are doing. Cements relationships. Allows a space for ideas to grow. Lets you connect with people doing similar work . Lets you connect with people with similar interests. • Learn o Before, mass media for general interest o Moving to special interest, sub-culture media o Get into groups that are targeted to your specific audience, ideas o World is your RA
    17. 17. The 5 Steps to Creating an Effective Social Media Presence
    18. 18. 1. What is your image? People make split second decisions, often based on appearances. So, make it catchy! Show what you like! Your interests! Tell something about yourself!
    19. 19. Image Basics Photo: Should be 90% your face. Show what you have done! Show your interests. For those of you worried about privacy, there are lots of settings. Don’t feel pressured to share more than you are comfortable and you would be ok having appear on the front page of the NY Times.
    20. 20. 2. Content Ok so you have a picture. What else? Why should people care about looking at your page or profile? Why should people read your tweets?
    21. 21. Content basics Be a curator! Use links – to other parts of website, to interesting stories, show the original source It is ok to repeat content! You can re-tweet and re-post. You can even ask to be retweeted or shared! Feeling overwhelmed and like you have nothing to say? That’s ok! Who really does anyways? Use Bitly!
    22. 22. More tips • Don’t over do it o Post informational tools, not just things about yourself • Use pictures! o Wikimedia • Cheat! o The one time cheating is ok (shhhh don’t tell your students!) o Find out what is trending and post about it! People will be more likely to follow you! o Make sure to link to the original source or simply reshare or repost!
    23. 23. 3. Call to Action! So people saw your profile, were like hmmmm.. This is interesting. Then they read your profile and were like hmmmm this is even more interesting.. Now what?
    24. 24. As professors at Villanova Law School, we can bring attention to the school, get more students, better speakers, bigger donors. How? Create a social media presence, you’ve got their attention. Now keep it! Ask for emails, ask for feedback, keep in touch! Keep them interested.
    25. 25. 4. Engage People are commenting on your things! People are liking what you put on your profile! What do you do?!?
    26. 26. Engagement basics Respond to comments! Comment on other people’s postings! Like things! Social Media is NOT a oneway street! It is a platform for communication! I don’t want to sound like Dr. Phil but… communication takes more than one person doing the talking.
    27. 27. 5. Start Yesterday We realize this is impossible. But it doesn’t mean you can’t start today!
    28. 28. This could be you. Yesterday? Don’t feel like you need to have everything together to begin a social media profile. Media moves fast! It is almost like promoting the book, writing the book, building excitement for the book, and selling the book all at once! You just need to start somewhere.
    29. 29. Feeling totally overwhelmed and like you still live in the dinosaur age? You’re probably not the only one.
    30. 30. Just ask. We can get you started 
    31. 31. Basically, it works.

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