Mclellancommunitynews422011

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Emerging models of community news

Emerging models of community news

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  • Voice of San Diego New traditionalBudget about $1 million a yearSimilar minnpost $1 million ayear compare to Strib revenues 25m yearStruggling with the business model – advertising but also memberships
  • Community site. Community building and journalismSusanMernit who founded the site last year is here with us and I’m going to let her tell us more in a little bit
  • TheRapidian.org – Citizen contributors, media pros, grants
  • Advertising
  • Contrast that w/ WindyCitizen.com-Aggregates, users vote, ad revenue $5-10K/mo
  • Seattle neighborhoodsWe used to say “A town has a newspaper” now it’s more complex and more diverse.Neighborhood blogs are thriving in Seattle. Some neighborhoods have competing sites. That’s because Seattle has very distinct neighborhoods and people id with those neighborhoodsBy contrast, in Miami, the active blogs are much more topic based than location based. Communities of interest less geographic.Note: networks across other neighbhoos. Part of business model.

Transcript

  • 1. The new media landscape: Emerging models in local news
    Michele McLellan
  • 2. Yesterday - Towering stands of old growth journalism
  • 3. Photo: Andria Krewson, http://twt.tl/aocDfAi
    Today - Infant news ecosystem
  • 4. Emerging models
    1. New traditional
    2. Community
    3. Micro local
    4. Niche (local)
    5. Student-powered
    6. Mini
    7. News system
    8. Aggregator
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. Key challenges
    Journalists are not business people
    Overemphasis on content
    Too little emphasis on revenue
    Starting a site is the easy part
    Gathering and growing community
    Having a life
  • 13. On the path to success
    The Batavian (NY)
    strong local ad base, diversifying revenue
    West Seattle Blog (Seattle)
    strong ad base, community support
    Next Door Media (Seattle)
    neighborhood blog network
    Davidson News (North Carolina)
    expansion – site #2