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This month we have an interesting mix of topics. I have devoted more attention to the concept of the long tail and how this is relevant to retailer. Two posts and a deep dive only available for the members of this newsletter.
I was also excited to publish the interview with the founder and CEO of Actualog, an interesting implementation of what is coming to be known as Social PIM. Kate Koltunova is a very motivated and deter-mined individual with her own views on what social PIM is. I hope you enjoy her insights as I did,
The book of the month is “Converge—Transforming Business at the Intersection of Marketing and Technology”. Convergence is all about breaking down silos to build a more cohesive organisation to respond to the exigencies of the new and empowered customer. The authors make a strong argument against the traditional way of structuring marketing, technology, and creativity.
Finally, I am glad to open a new small section in this newsletter to introduce not-very-much known PIM players. They generally target mid market retailers where tier 1 providers struggle to enter. This is an interesting phenomenon that I hope I will find the time to share the results of my research.