Pressmart Mobile Apps


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Mobile publishing does not have to be complicated...

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Pressmart Mobile Apps

  1. 1. eMobile™ News and Community Mobile Websites and Apps - On Demand “ It’s a dream come true for all media companies and professionals.” Sumit Jain, CTO, Hindustan Times
  2. 2. Inside <ul><li>Mobile Publishing: More powerful than Web ever was </li></ul><ul><li>Why is “now” the perfect time to go Mobile? </li></ul><ul><li>How strong is your mobile strategy? </li></ul><ul><li>Mobile strategy challenges </li></ul><ul><li>On-Demand Mobile Websites and Apps from Pressmart </li></ul><ul><li>Features </li></ul><ul><li>Why Pressmart? </li></ul><ul><li>How do we create your Mobile presence on demand? </li></ul><ul><li>Configurable features </li></ul><ul><li>About Pressmart </li></ul><ul><li>Customers </li></ul><ul><li>Partners </li></ul><ul><li>Other Products </li></ul>
  3. 3. Mobile Publishing: More powerful than Web ever was <ul><li>4.6 billion mobile users globally (that’s 70% of world’s population) 1 </li></ul><ul><li>3 billion+ apps downloaded from Apple’s app store 2 </li></ul><ul><li>80% iPhone users browse the web 3 Other smart phones (32%), All other Mobiles (10%) </li></ul><ul><li>$6.2 billion will be spent in 2010 in mobile app stores 4 </li></ul><ul><li>The Guardian newspaper sold 70,000 paid downloads of its iPhone App in less than a month </li></ul><ul><li>Conde Nast's GQ Magazine sold 12,000 paid downloads of its Jan 2010 issue iPhone App 5 </li></ul>Source: 1 Wikipedia, 2 Apple, 3 comScore, 4 Gartner, 5 Adage “ Three billion applications downloaded in less than 18 months—this is like nothing we’ve ever seen before.” Steve Jobs, Apple’s CEO.
  4. 4. “ More people will access the mobile web than the desktop web.” In 2013 according to Gartner In 2015 according to Morgan Stanley
  5. 5. Why is “now” the perfect time to go Mobile? <ul><li>Mature players in the smart phone market (iPhone, Nexus One, BlackBerry, Palm Pre, Android, Symbian, Windows Mobile 7) </li></ul><ul><li>More capable browsers, increasing mobile bandwidth </li></ul><ul><li>Mobile Social Media Boom (Facebook announced over 65 million active mobile users connecting to its site) </li></ul><ul><li>A realtime news companion (Latest News, Citizen Journalism) </li></ul><ul><li>Rapid rise in Mobile Content Consumption (3 billion apps downloaded from Apple AppStore in just 18 months) </li></ul>“ It makes sense for us to exist in every platform our subscribers use…” Joe Levy Editor in chief, Maxim
  6. 6. How strong is your mobile strategy? “ 91% of people have their mobile within arm’s reach 24/7.” Morgan Stanley “ iPhone users are young, rich & tech-savvy.” ReadWriteWeb <ul><li>Non-existent or Weak </li></ul><ul><li>We have a Mobile optimized Website </li></ul><ul><li>We have Mobile Apps on iPhone </li></ul><ul><li>We have Mobile Apps on other popular platforms (BlackBerry, Android…) </li></ul><ul><li>Purely text and images content publishing </li></ul><ul><li>Has rich media and interactive community features </li></ul><ul><li>We monetize our mobile presence with Subscriptions and Ads </li></ul><ul><li>We get deep analytics from our mobile users </li></ul><ul><li>Mobile Presence Checklist </li></ul>
  7. 7. Mobile strategy challenges <ul><li>Benchmark and define your custom requirement that needs specialized knowledge in Mobile Publishing </li></ul><ul><li>Search, evaluate and manage the outsourced vendor </li></ul><ul><li>Make an upfront investment without a visible ROI </li></ul><ul><li>Manage expensive and difficult product changes and upgrades </li></ul><ul><li>Keep track of the dynamic mobile landscape and navigate your mobile strategy </li></ul>Your Publication Mobile readers How do you reach them?
  8. 8. Presenting Pressmart eMobile™ News and Community Mobile Websites and Apps - On Demand
  9. 9. <ul><li>On-Demand delivery of private-labeled mobile websites and apps on all popular handset devices (iPhone, Nexus One, Android, Blackberry) </li></ul><ul><li>Seamless integration with your existing systems (Editorial Workflow, Content Management, XML, PDF, Pressmart eReplica Product) </li></ul><ul><li>Equipped with Top-of-the-line audience engaging features including video streaming, Galleries, Comments, Citizen Journalism, Subscriptions, Ads and Social Media </li></ul><ul><li>Software as a Service – no hassles with deployment, upgrades, maintenance </li></ul><ul><li>Pay as you go – No Capex </li></ul>On-Demand Mobile Websites and Apps from Pressmart
  10. 10. Features Categorized News Allows users to view newly added articles and related stories, rate an article or simply search for the articles Video and Image Gallery Give the users access to exclusive images and videos Social Network Create your own community and engage your readers Citizen Journalism Allow users to post an article with images and video for editor’s review Polls Get users to express their opinion
  11. 11. Why Pressmart? <ul><li>No IT expertise needed for setup or maintenance </li></ul><ul><li>Hassle-free feature updates with no dependence on IT </li></ul><ul><li>Pay-as-you-go (No Capex) model allows Publishers to map Investments with Returns </li></ul><ul><li>Zero go-to-market time </li></ul><ul><li>Repurpose content with seamless integration with Pressmart eReplica products </li></ul><ul><li>Private branding with dynamic change management capabilities </li></ul><ul><li>No exit barrier. No license fee. No hidden costs </li></ul><ul><li>SLA-backed security, availability, reliability, and scalability </li></ul>
  12. 12. How do we create your Mobile presence on demand? Signup Configure Define your custom requirement Content Integration From Existing workflow’s, CMS, PDF etc Submit to mobile apps stores Go Live
  13. 13. Configurable features <ul><li>The opening page of your iPhone app can be custom branded with your Logo </li></ul><ul><li>You can add your publication title name to the app </li></ul><ul><li>The font and color can be customized to suit your requirement </li></ul><ul><li>You can Enable/Disable features on your app. </li></ul><ul><li>Configure user controls </li></ul>
  14. 14. Demo Screens Categorized News Videos Citizen Journalism Polls
  15. 15. <ul><li>Who are we? </li></ul><ul><li>Started in 2006 with Angel Investment in 2007 and Institutional Investment in 2008 from DFJ and NEA-IUV </li></ul><ul><li>Offices in India, US and UK </li></ul><ul><li>Experienced Leadership Team with strong engineering and business background </li></ul><ul><li>What do we do? </li></ul><ul><li>Leaders in Online and Mobile Publishing Solutions for the Print Media Industry </li></ul><ul><li>SaaS-based products based on Pay-as-you-go hosted model </li></ul><ul><li>Customers in 57 countries </li></ul><ul><li>Channel relationships with leading distributors, printers, associations, online media services and telecom carriers </li></ul>About Pressmart
  16. 16. <ul><li>Publishers (in 25 languages from 57 countries) </li></ul><ul><li>1.2 Million Subscribers </li></ul><ul><li>Companies (Incl. a Forbes-ranked Pharma Company, an International Business School, a Telecom Major) </li></ul><ul><li>Government </li></ul>Customers
  17. 17. Reference Customers
  18. 18. <ul><li>Distributors (Curtis, DHL Higgs) </li></ul><ul><li>Printers (Cadmus, Geon) </li></ul><ul><li>Telecom Service Providers (Airtel, Spice, BSNL) </li></ul><ul><li>Telecom Device Manufacturers (Motorola) </li></ul><ul><li>News Aggregators / Portals ( </li></ul><ul><li>Trade Associations (WAN-IFRA, SNA, NNA, NIEI) </li></ul>Channel Partners
  19. 19. Other Products
  20. 20. Thank you “ It’s a much-needed, much-awaited service and I highly recommend it to Publishers who believe they are in the business of content and audience development and not Information Technology.” Paul Luckman, Publisher, The Portugal News (Largest English Weekly in Portugal) Pressmart Media Limited US +1 (606) 376-7022 UK +44 (203) 371 7693 IN +91 (40) 6612 4000