Your SlideShare is downloading. ×
0
EXPO Milano 2015 / Participant Countries Communication
Expo Milano 2015
	The Expo Milano 2015 participants will be
142 including Countries and International Orga-
nizations of ...
The great challenge: engage the (italian) visitors
1
Build an attractive
proposal for the visitors:
pavilion (architecture...
How to be choosen by the Expo’s visitors?
Pavilion Communication strategy
To help Participant Countries and Organisations ...
Themes of Participant Country Communication
Communicate the Country
raise awareness of the
Country in terms of the
renowed...
Expo 2015: a year of communication and events
	Expo is an event that covers a period of six
months (from May 1 to October...
Communication and PR Services
ON LINE
COMMUNICATION
Pavilion Web Site
Pavilion APP
Social Network
•	Facebook
•	Twitter
•	Y...
Events and services
PARTICIPANTS
COUNTRIES EVENTS
Self Pavilion Events
Cluster Events
Type of events
•	 Opening Ceremony
•...
SEC: a leading communication Group
	SEC Relazioni Pubbliche e Istituzionali is a leading
independent communication consul...
Contacts
For futher informations:
Michele Adt
SEC Relazioni Pubbliche e Istituzionali
Tel +39 02 624 999 05
adt@secrp.it
w...
SEC - Relazioni Pubbliche e Istituzionali
via Panfilo Castaldi 11, 20124 Milano
www.secrp.com
Upcoming SlideShare
Loading in...5
×

SEC Relazioni Pubbliche e Istituzionali - Expo Milan 2015 Presentation

376

Published on

SEC Relazioni Pubbliche e Istituzionali is a leading
independent communication consultancy group. With more
than 130 professionals located in different Italian cities - Milan,
Rome, Turin, Parma, Bari, Udine, Treviso and Messina - SEC
is present through partnerships and direct investments also
in other Countries.
SEC joined a visionary Consortium for Expo Milan
2015 including five companies to serve the creative needs
(developing contents, building the pavilions, creating events,
developing communication strategies) of the Countries
and companies participating to Milan’s Universal Exposition
in 2015. In addition to SEC, the consortium includes the
following companies: MCI Group (Global Events and
Hospitality Services), NUSSLI (pavilion building, interior
projection and production), BRC Imagination Arts (Visitors
Experience, Show Prodution), Dorier (sound, video and
lighting design).

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
376
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "SEC Relazioni Pubbliche e Istituzionali - Expo Milan 2015 Presentation"

  1. 1. EXPO Milano 2015 / Participant Countries Communication
  2. 2. Expo Milano 2015  The Expo Milano 2015 participants will be 142 including Countries and International Orga- nizations of which about 64 of them will have a Self Pavilion while the other will be grouped in 8 collective pavilions, called Clusters (rice, cere- als and tubers, spices, cocoa, coffee, fruits and legumes etc). Moreover there will be 6 Thema- tic pavilions showing the theme of Expo: Fee- ding the Planet. Energy for life Corporate Com- panies Pavilions and Events locations (Open Air Theatre, Lake Arena, Expo Center).  Expo Milan 2015 exhibition area is 1 million square meters. The area, within six months of the event is ex- pected to be visited by about 20 million visitors within six months for an ave- rage attendance of 130.000/day. 70% of visitors will be Italians. EXPO Milano 2015 / Participant Countries Communication 142 COUNTRIES 20MLN VISITORS 8 CLUSTERS 70% ITALIANS 1
  3. 3. The great challenge: engage the (italian) visitors 1 Build an attractive proposal for the visitors: pavilion (architecture), pavilon (contents), pavilion (visitors’ experience), events and so on; 2 Show the values and the excellence of the Country through this proposal; 3 Stimulate curiosity and engage visitors and first of all italians who are the main target (70% of the visitors) of the event. Each Participant Country or Organisation is called to a great challenge: EXPO Milano 2015 / Participant Countries Communication 2
  4. 4. How to be choosen by the Expo’s visitors? Pavilion Communication strategy To help Participant Countries and Organisations to stimulate curiosity on their Pavilions, events and activities and to engage the visitors, SEC would develop a communication and promotion strategy based on two activity phases: 1 Strengthen the awareness of the Country in Italy 2 Increase the engagement of the visitors to the Country and encourage them to visit to the pavilion EXPO Milano 2015 / Participant Countries Communication 3
  5. 5. Themes of Participant Country Communication Communicate the Country raise awareness of the Country in terms of the renowed landscapes, the culture (to stimulate tourism) the economy to stimulate the international business. Communicate the Pavilion promote the architecture, the design and the contents (shows & expositions) of the Pavilion, in addition to the events and meetings organized during the six months of Expo. Communicate “Food” (Theme of Expo) communicate/show how the country has interpreted the theme of the Expo and the peculiarities of agricultural production and food and cuisine of the country. To strenghten the awareness of the Countries in Italy SEC proposes an integrated communication strategy that simultaneously promotes three key issues for the knowledge of the Country and of the Pavilion: EXPO Milano 2015 / Participant Countries Communication 4
  6. 6. Expo 2015: a year of communication and events  Expo is an event that covers a period of six months (from May 1 to October 31, 2015), in addition to the period of so-called soft opening in the month before the official opening), which will be dedicated to the presentation of the Pavilions to the specific targets such as media and stakeholders.  The main purpose of communication in events like Expo is to keep the attention of the public, the media and the relevant stakeholders on the Country and its Pavilion during the whole event.  SEC can offer integrated communications solutions to the participating Countries, PR and events to address the attention of the public to the Country during the whole event. EXPO Milano 2015 / Participant Countries Communication 5
  7. 7. Communication and PR Services ON LINE COMMUNICATION Pavilion Web Site Pavilion APP Social Network • Facebook • Twitter • Youtube • Instagram Digital PR ADV online • Banner Display • Keywords adv • Social Network adv OFF LINE COMMUNICATION Media Relations • Press monitoring • Press conferences • Press kit /releases Advertising • Concept • Graphic Design • Adv Planning • Below the line • Video production Promotion • Mailing • Flyiering Unconventional communication • Guerrilla • Street Marketing INSTITUTIONAL AND BUSINESS RELATIONS Italian Institutions • Government and local institutions relations • Meetings one to one, Conferences and Congresses Business Community • One to one Meetings • Conferences and Congresses • Relationship marketing EXPO Milano 2015 / Participant Countries Communication 6
  8. 8. Events and services PARTICIPANTS COUNTRIES EVENTS Self Pavilion Events Cluster Events Type of events • Opening Ceremony • Soft Opening Events • National Day • Media Events • Thematic Events • Conferences • Workshops • One to One Meetings • Shows SEC CONSULTANCY • Concept Strategy • Graphic and Design • Project Management • Budget Management • Venue management • Schedule and planning • Services Management • Event, exhibition and show coordination • Promotion • Communication and PR EVENT SERVICES • Light and Audiovisual • Hostess and Steward • Security • Drivers • Catering • Logistic staff • Equipment • Storage • Transportation • Artistic Performance • Speakers and guest stars EXPO Milano 2015 / Participant Countries Communication 7
  9. 9. SEC: a leading communication Group  SEC Relazioni Pubbliche e Istituzionali is a leading independent communication consultancy group. With more than 130 professionals located in different Italian cities - Milan, Rome, Turin, Parma, Bari, Udine, Treviso and Messina - SEC is present through partnerships and direct investments also in other Countries. Highly rated customer loyalty, enduring investments in human resources and strong reputation: this is SEC identity. Media Relations, Public Affairs and Lobbying (with a strong presence in Bruxelles for E.U. activities), ideation of creative Events (concept, format and contents), Marketing Consulting Services (marketing strategies, direct marketing, partnership and co-marketing) and Online Communication (digital PR, social networking, construction of dedicated applications and web sites) are the main services that SEC can provide to its Clients. In addition, SEC has majority shares in companies specialized in other communication services such as: Graphic and Design (Curious Design), hospitality and staff services such as hostesses, stewards, promoters and interpreters, entertainers, cleaning/facilities (HIT).  SEC joined a visionary Consortium for Expo Milan 2015 including five companies to serve the creative needs (developing contents, building the pavilions, creating events, developing communication strategies) of the Countries and companies participating to Milan’s Universal Exposition in 2015. In addition to SEC, the consortium includes the following companies: MCI Group (Global Events and Hospitality Services), NUSSLI (pavilion building, interior projection and production), BRC Imagination Arts (Visitors Experience, Show Prodution), Dorier (sound, video and lighting design). EXPO Milano 2015 / Participant Countries Communication 8 www.secrp.it
  10. 10. Contacts For futher informations: Michele Adt SEC Relazioni Pubbliche e Istituzionali Tel +39 02 624 999 05 adt@secrp.it www.secrp.it EXPO Milano 2015 / Participant Countries Communication 9
  11. 11. SEC - Relazioni Pubbliche e Istituzionali via Panfilo Castaldi 11, 20124 Milano www.secrp.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×