• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
OBI - Organic Business Interpretation. A Real Organic Vision of Business. A Human Graphic Interpretation of Companies
 

OBI - Organic Business Interpretation. A Real Organic Vision of Business. A Human Graphic Interpretation of Companies

on

  • 417 views

If Marketing&Business is the “head” of a Company, the Brand is its “heart”. Take good care of it. Nobody will trust a person without a heart. ...

If Marketing&Business is the “head” of a Company, the Brand is its “heart”. Take good care of it. Nobody will trust a person without a heart.
Media, Sales Force and Customers are the “arms”of a Company. There are several important customer touchpoints, but one of the most cost-effective and consistent platforms for customer interaction is the internet. It’s the most powerful channel today.
Without a strong online presence and an effective digital strategy, business that not keep up with techonology tends to fall behind the competition.

If a Company knows how to move in this new world it will findon his street much more chances of ten years ago. There are no borders anymore; the world is ready to listen and give you new opportunities for your business.

Statistics

Views

Total Views
417
Views on SlideShare
371
Embed Views
46

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 46

http://www.onlineprnews.com 46

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    OBI - Organic Business Interpretation. A Real Organic Vision of Business. A Human Graphic Interpretation of Companies OBI - Organic Business Interpretation. A Real Organic Vision of Business. A Human Graphic Interpretation of Companies Presentation Transcript

    • OBI      Organic  Business  Interpreta0on    A  Real  Organic  Vision  of  Business  A  Human  Graphic  Interpreta:on  of  Companies      Copyright  ©  Michela  Michieli  |  michelamichieli.com  |  me@michelamichieli.com  
    •  Discover  OBI  crea:on!  Read  the  “Human  Interpreta:on  of  Business”  Story&Concept.        Copyright  ©  Michela  Michieli  |  michelamichieli.com  |  me@michelamichieli.com  
    • Obi  Story&Concept  If  Marke0ng&Business  is  the  “head”  of  a  Company,  the  Brand  is  its  “heart”.  Take  good  care  of  it.  Nobody  will  trust  a  person  without  a  heart.    Media,  Sales  Force  and  Customers  are  the  “arms”of  a  Company.    Copyright  ©  Michela  Michieli  |  michelamichieli.com  |  me@michelamichieli.com  HEAD  HEART   ARM  ARM  
    • Obi  Story&Concept  …there  are  several  important  customer  touchpoints,  but  one  of  the  most  cost-­‐effec0ve  and  consistent  plaKorms  for  customer  interac0on  is  the  internet…The  “legs”  and  the  “body”  of  a  Company  are  more  and  more  digital  today.  Without  a  strong  online  presence  and  an  effec0ve  digital  strategy,  business  that  not  keep  up  with  technology  tend  to  fall  behind  the  compe00on…  Copyright  ©  Michela  Michieli  |  michelamichieli.com  |  me@michelamichieli.com  Copyright  ©  Michela  Michieli  |  michelamichieli.com  |  me@michelamichieli.com  BODY  LEGS  
    • Obi  Story&Concept  What  about  the  “soul”?  If  a  Company  knows  how  to  move  in  this  new  world  it  will  find  on  his  street  much  more  chances  of  ten  years  ago.  There  are  no  borders  anymore;  the  world  is  ready  to  listen  and  give  you  new  opportuni0es  for  your  business.  I  believe  the  Soul  of  a  Company  today  must  be  Interna0onal  Business  Development.    Copyright  ©  Michela  Michieli  |  michelamichieli.com  |  me@michelamichieli.com  SOUL  
    • Copyright  ©  Michela  Michieli  |  michelamichieli.com  |  me@michelamichieli.com  
    • HEAD  -­‐  Business&Marke0ng  Copyright  ©  Michela  Michieli  |  michelamichieli.com  |  me@michelamichieli.com  HEAD  
    • HEAD  -­‐    Business&Marke0ng  If  a  Company  without  a  Good  Business  Model  and  an  Effec0ve  Marke0ng  Strategy  is  like  a  man  without  the  head  it  is  important  to  develop  and  implement:    §  Business  Model  Concept    §  Business  Plan    §  Market  Research&Analysis    §  Marke0ng  Communica0on    §  Strategy&Planning    Copyright  ©  Michela  Michieli  |  michelamichieli.com  |  me@michelamichieli.com  
    • HEAD  -­‐    Business&Marke0ng  Copyright  ©  Michela  Michieli  |  michelamichieli.com  |  me@michelamichieli.com    Analyse  Market  and  Compe2tors!  Define  your  Business  Model!    Write  your  Business  Plan!    Plan  your  Marke2ng  Ac2vi2es!    
    • HEART  –  Brand&Adver0sing  Copyright  ©  Michela  Michieli  |  michelamichieli.com  |  me@michelamichieli.com  HEART  
    • HEART  –  Brand&Adver0sing  A  Company  without  a  clear  Value  Proposi0on,  a  precise  Brand  Image  and  strong  Brand  Posi0oning  is  like  a  man  with  a  weak  heart.  It  is  important  to  develop  and  implement:    §  Brand  Posi0oning&Development    §  Brand  Iden0ty    §  Corporate  Iden0ty  §  Guidelines  Development    §  Corporate  Communica0ons  §   Corporate&Product  Adv  Campaign  Copyright  ©  Michela  Michieli  |  michelamichieli.com  |  me@michelamichieli.com  
    • HEART  –  Brand&Adver0sing  Copyright  ©  Michela  Michieli  |  michelamichieli.com  |  me@michelamichieli.com    Define  your  Values  and  Your  Brand  Promise!    Define  your  Brand  Posi2oning  and    Your  Brand  Iden2ty!    Write  Rules  and  Guidelines  for  your  Company  Image!    Be  crea2ve,  build  your  Brand!  Adver2sing  will  help  you    to  reach  your  business  goals!  
    • LEFT  ARM  –  PR&Events  Copyright  ©  Michela  Michieli  |  michelamichieli.com  |  me@michelamichieli.com  !"#$%&LEFT  ARM  
    • LEFT  ARM  –  PR&Events  A  Company  that  doesn’t  know  how  to  interact  with  Media  Channels  or  build  a  memorable  presence  in  Events  and  in  the  real  life  of  people  is  like  a  man  without  an  arm  (  he  can’t  exploit  opportuni0es).    It  is  important  to  develop  and  implement:    §  Pr  Concept  /Presse  Release  WriIng&TranslaIng  §  Bloggers  and  Journalist  lists  §  Media  Kit  Design&Web  Press  Room  Design    §  Pr  Campaing  Planning&Management    §  Event  Concept  &  Management  §  Event  Web  Site  and  Social  Network  Planning    §  Event  Image  (InvitaIons,  PresentaIons,  Comms  Materials)  -­‐  Catering,  LocaIon  Interior  Design,  Shows,  Music  Performers.  Copyright  ©  Michela  Michieli  |  michelamichieli.com  |  me@michelamichieli.com  
    • LEFT  ARM  –  PR&Events  Copyright  ©  Michela  Michieli  |  michelamichieli.com  |  me@michelamichieli.com    Find  a  Good  Concept    for  your  Pr  Campaign!    Plan  how  to  involve  Bloggers!    Design  your  Media  Kit&your  Web  Press  Room!  Organize  contacts!    Find  a  Good  Concept  for  your  Event!  Contact  Performers,  Professionals,  Catering  Services,  Music  Djs!  Put  online  the  event  wesite  and  make  a  Social  Media  Planning  to  Spread  Memories  about  it!      
    • !"#$%&RIGHT  ARM  –  Trade&Direct  Mgt  Copyright  ©  Michela  Michieli  |  michelamichieli.com  |  me@michelamichieli.com  RIGTH  ARM  
    • RIGHT  ARM  –  Trade&Direct  Mgt  A  Company  that  doesn’t  know  how  to  speak  with  his  poten0al  costumers  and  how  to  build  a  good  Selling  Strategy  for  the  Sale  Force  is  like  a  man  without  an  arm  (but  the  right  one).  It  is  important  to  develop  and  implement:    §  MarkeIng  Materials  for  Selling  Force    §  Fair  Management    §  Stand  Design  and  Comms  Materials  for  Trade  Fairs    §  Direct  MarkeIng  &  Mailing  Copyright  ©  Michela  Michieli  |  michelamichieli.com  |  me@michelamichieli.com  
    • RIGHT  ARM  –  Trade&Direct  Mgt  Copyright  ©  Michela  Michieli  |  michelamichieli.com  |  me@michelamichieli.com  Plan  a  Strategy  your  Selling  Force  can  easily  use  to  sell  products!    Train  your  Sale  Force!  Produce  Marke2ng  Materials!  Get  Feedbacks!  Measure  Results  and  build    a  meritocra2c  system!  Communicate  with  your  Poten2al  Costumers  through  your  Selling  Force  or  in  a  Direct  Way!  
    • !"#$%&BODY  –  Digital  Innova0on  Copyright  ©  Michela  Michieli  |  michelamichieli.com  |  me@michelamichieli.com  BODY  DIGITAL  INNOVATIONWEB  AND  SOFTWARE  DEVELOPEMENTWeb  Analysis&  DevelopmentWeb  content  developmentWeb  server  and  network  security  and  AnalysisSEO&SEM
    • BODY  –  Digital  Innova0on  A  Company  that  doesn’t  use  Digital  Technological  Innova0on  today  and  doesn’t  build  his  presence  online  with  a`en0on  and  competence  is  like  a  man  that  can’t  use  the  main  func0ons  of  his  body  to  survive.  It  is  important  to  develop  and  implement:    §  Web  Analysis&Development    §  Web  2.0  InteracIon  and  Responsive  Design    §  Web  content  development    §  E-­‐Commerce  PlaZorm    §  Client-­‐side/server-­‐side  scripIng    §  Web  server  and  network  security  configuraIon    §  User  Experience  TesIng  and  Analysis    §  SEO&SEM    Copyright  ©  Michela  Michieli  |  michelamichieli.com  |  me@michelamichieli.com  
    • BODY  –  Digital  Innova0on  Copyright  ©  Michela  Michieli  |  michelamichieli.com  |  me@michelamichieli.com  Plan  your  presence  in  the  Web!  Define  your  Goals!  Design  a  Main  Web  Site/PlaZorm!  Project  your  Website  Structure!    Write  Contents  and  Develop  the  Web  Site!  Think  about  Security  and  Back  End  Management,  Test  your  PlaZorm,  Improve  your  Ranking  in  Google  through  SEO&SEM!  
    • ! "#$%&LEGS  –  Digital  Marke0ng  Copyright  ©  Michela  Michieli  |  michelamichieli.com  |  me@michelamichieli.com  LEGS  DIGITAL  MARKETING  Digital  PR  PlanningNew  Media&Community  ManagementBloggingStorytelling  iOS  and  Android  APP  Concept  APP  DEVELOPMENT
    • LEGS  –  Digital  Marke0ng  A  Company  that  doesn’t  implement  Digital  and  Social  Network  Ac0vi0es  is  like  a  man  that  can’t  run  fast  in  this  days  anymore.  It  risks  to  fall  behind  the  compe00on.  It  is  important  to  develop  and  implement:    §  Digital  MarkeIng  Strategy  §  Social  Media  MarkeIng  &Viral  MarkeIng  §  Search  MarkeIng    §  Digital  PR  Planning    §  Web  MarkeIng  Planning    §  Community  Management  §  Blogging  &Storytelling  §  iOS  and  Android  APP  Concept  and  Development  Copyright  ©  Michela  Michieli  |  michelamichieli.com  |  me@michelamichieli.com  
    • LEGS  –  Digital  Marke0ng  Copyright  ©  Michela  Michieli  |  michelamichieli.com  |  me@michelamichieli.com  Plan  your  Social  AcIviIes!  Build  your  ReputaIon  Online!  Learn  how  to  use  Twi`er  in  an  effecIve  way!  Increase  the  Ranking  of  your  Website  and  Link  it  to  your  Social  Accounts!  Use  Google  Ads  and  AnalyIcs!    Use  Digital  Pr  PlaZorms!  Manage  your  Social  CommuniIes  and  use  Blogging  and  Microblogging!    Find  Viral  Concepts  to  spread  your  Brand  in  the  Network!    
    • ! "#$%&SOUL  –  Interna0onal  Business  Development  Copyright  ©  Michela  Michieli  |  michelamichieli.com  |  me@michelamichieli.com  SOUL  !"#$%&
    • SOUL  –  Interna0onal  Business  Development  Without  any  borders  anymore  all  the  world  is  ready  to  listen  to  you.  And  to  give  you  new  opportuni0es  for  your  business.  It  is  important  to  develop  and  implement:    §  InternaIonal  MarkeIng    §  InternaIonal  Project  management    §  InternaIonal  Trade  development    §  Intercultural  CommunicaIons    §  InternaIonal  Pr  Management  Copyright  ©  Michela  Michieli  |  michelamichieli.com  |  me@michelamichieli.com  
    • SOUL  –  Interna0onal  Business  Development  Copyright  ©  Michela  Michieli  |  michelamichieli.com  |  me@michelamichieli.com    Develop  a  Worldwide  Strategies!    Find  New  Markets  for  your  Products/Services!  Develop  an  InternaIonal  Network!    Find  new  Partners!  Open  Blogs  in  your  Target  Countries  Languages!  Make  InternaIonal  Pr  Campaigns  and  Start  ExporIng!  
    •  Visit  my  website  michelamichieli.com  to  discover  something  more  about  me,  my  Professional  Experiences,  my  References,  my  Costumers,  my  Values  and  my  Passions!    You  can  ask  for  Case  Histories  too!      Copyright  ©  Michela  Michieli  |  michelamichieli.com  |  me@michelamichieli.com  STEP  1  
    • If  you  need  Strategic  Consultancy  for  your  Company,  a  Personal  Training  for  You  or  for  your  Co-­‐workers  or  to  Develop  and  Implement  Opera0ve  Ac0vi0es  concerning  any  of  this  area  write  me  to  me@michelamichieli.com!      Copyright  ©  Michela  Michieli  |  michelamichieli.com  |  me@michelamichieli.com  STEP  2  
    • Copyright  ©  Michela  Michieli  |  michelamichieli.com  |  me@michelamichieli.com  STEP  3    Connect  with  my  social  Accounts!    I  post  pictures  and  I  write  about:    Digital&Technology  Innova:on,  Marke:ng  Case  Histories,  Innova:on  in  Social  Networks,  Web  Analysis  Tools,  Start  Ups  Awards,  Social&Economics  Worldwide,  Adver:sing  Excellence,  Design&Architecture,  Art&Music,  Photography  and  other  interes:ng  Topics!    
    • Copyright  ©  Michela  Michieli  |  michelamichieli.com  |  me@michelamichieli.com    THANK  YOU!