Appsolute	  Value’s	  Strategy	  Gig:	  The	  Mobile	  Strategy	  Triangles	                	     	     	     	     	     ...
                                                                                            anymore	  since	  most	  busin...
again	  and	  your	  people	  work	  efficiently	         again.	  Well	  done.	  Now	  think	  also	  how	  you	         ...
Companies	  looking	  to	  manage	  their	  growing	                                                                      ...
 	            	   	                                                                         	                            A...
Upcoming SlideShare
Loading in …5
×

Mobile strategy triangles

206 views
163 views

Published on

Vision on Mobile Strategy and Mobile Application development. Copyright, Appsolute Value

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
206
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Mobile strategy triangles

  1. 1. Appsolute  Value’s  Strategy  Gig:  The  Mobile  Strategy  Triangles               Most  companies  including  the  pure  Internet  players  are  now  being  challenged  by  Digital     Disruptors.  Where  web  is  now  legacy,  successful  Digital  Disruptors  integrate  Social  en  Mobile     better  and  faster.  They  have  taken  a  mobile-­‐first  strategy  (e.g.  Google)  and  defined  their  strategies   around  Apps  &  Devices.       Digital  disruptors  are  taking  advantages  of  new  platforms  (Social  &  Mobile),  new  data  dynamics   (incl.  big  data  analytics  and  clouds),  new  relationships  (interactive),  new  thinking  (outside-­‐in  vs   inside-­‐out)  and  new  strategic  drivers  (context,  participation).  In  doing  so  they  disrupt  markets,   gain  competitive  edge,  get  (re)connected  to  their  customers  and  save  costs.  They  deliver  within   faster  development  times,  create  steep  upward  business  growth  and  control  TCO  (totals  cost  of   ownership)  For  most  businesses  the  most  important  strategic  factor  is  an  large  increase  on  the   customer  experience  than  any  technology  that  came  before.       Every  industry  is  impacted  and  so  is  your  organization.  In  your  organization  IT  and  marketing  are   most  affected  by  these  new  ways  of  doing  business.  With  billions  of  apps  already  available  and   lots  of  devices,  it  will  be  hard  to  be  in  control.  The  outside-­‐in  forces  disrupt  and  there  is  a  need  for   Strategy.   The  Mobile  Strategy  Triangles       To  become  a  leader  in  digital  disruption,  there   is  a  need  for  strategy.  However  there  is     confusion  all  around  what  makes  a  good   mobile  strategy  !?  With  the  right  mobile   The  first  is  the  organizational  triangle   strategy  you  get  a  leader  in  disruption  rather   than  letting  you  disrupted  by  others  who  then   let  you  sail  the  red  oceans.     There  are  two  triangles  you  have  to  keep  in   mind  whilst  starting  your  Strategy  Redefine:           Appsolute  Value,  ©  2013  All  Rights  Reserved  
  2. 2.   anymore  since  most  business  lost  or   losing  control.  You  need  to  pull.  Ship  in     those  loads  of  personal  data  to  replace     shotgun  marketing  into  fine  laser  gun   sharp  marketing     3. Redesign  based  on  a  zen  of  tasks,  don’t  The  second  is  a  more  technological  triangle   concentrate  on  business  processes.   Simplify  your  business,  understand  what   are  the  new  business  gaps  and  create   mobile-­‐fixes.  Marketers,  while   rebranding,  can  use  design-­‐led   engineering  here.   4. Scale  to  a  World  of  Apps.  Apps  are  your   new  faces  of  business.  They  connect  your   customer,  they  connect  your  machines  (   including  TV’s,  Fridges,  Electric   Appliances,  etc).  The  downside  of  giving   power  to  a  new  breed  of  appmakers  is     that  there  is  an  almost  religious  battle   ongoing  between  app  developers.  All  of     them  telling  you  why  HTML  5,  Native  or  Here  are  some  top  6  high-­‐level  strategy   Multi-­‐platform  is  better.  At  Appsolute  perspectives  in  a  do’s  and  don’ts  format   Value  we  make  Art  of  Apps,  not  war…  (based  on  the  6  triangles  perspectives  +  1  Bonus):  1. Re-­‐connect  to  your  customers  and   employees.  Platform  is  the  keyword  here.   A  brand  app  in  the  Appstore  is  not   enough.  Also  do  not  extend  the  web  into   a  variety  number  of  form  factors.  You     should  not  extrapolate  your  old  business   models  on  a  new  digital  channel.  Learn   5. Business  Apps  (rendering  functionality  to   and  understand  why  mobile  is  different.   customer  –apps  facing  or  enterprise  apps)   Only  than  you  optimize  you  services   require  data  to  become  functional.   customer  want  on  their  mobile  devices   Therefore  you  need  to  integrate.  Your   with  simple  and  performing  apps.   solution  architecture  require  various  new   architecture  principles.  Steer  towards  an  2. You  understand  mobile  better  (and  then   app-­‐internet  architecture.   also  your  customer)  if  you  find  new   services  or  make  them  more  intuitive.  Just   6. Open  up  and  manage  your  own  apps   adding  a  new  experience  to  your   library.  Great  if  you  have  your  apps  in   customer  journey  can  make  a  difference.   Stores.  Even  better  if  you  establish  your   If  you  want  to  go  further  donot  push   own.  Your  mobile  customers  are  shopping           Appsolute  Value,  ©  2013  All  Rights  Reserved   |  2  
  3. 3. again  and  your  people  work  efficiently   again.  Well  done.  Now  think  also  how  you   going  to  manage  all  this  and  control  your   total  cost  of  ownership.    7. Power  to  New  Mavericks:  Design-­‐led   engineering,  scrum  teams,  agile  way  of   working,  Art  of  Apps.  All  new  working   paradigms  making  your  company  to     transform.    Make  sure  to  create  a  mobile     center  with  the  new  blood  groups.  They   can  help  you  in  creating  great  apps  and   From  an  organizational  angle,  digital   turn  them  into  weapons  of  mass  digital   disruptors  using  Business  Apps  (rendering   consumerism.   business  functionality)  and  having  had  the   smell  of  success,  therefore  start  to   concentrate  on  efficiency  using  employee-­‐ facing  enterprise  apps.                                         They  concentrate  on  just  the  layer  below  the   touchpoint-­‐layer,  mapping  out  emotional  (   and  intuitive)  processes  to  find  feel-­‐good  Zen  of  Tasks  and  Outside-­In   moments,  moments  of  truth  and  pain  points.   And  so  they  use  Apps  for  a  zen  of  tasks.   Making  services  externally  and  internally  With  traditional  business  models  with   functional  by  using  apps  (and  smart  devices),  traditional  software,  many  companies  had  a   we  call  this  ‘Appifying  your  Business’.  luxury  since  IT  and  marketing  where  able  to  push  products  and  services  into  the  market  which  they  controlled  and  they  thought  it  will  be  best  for  customer  and  employee  well-­‐being.  An  inside-­‐out  way  of  thinking  and  working.  Business  processes  are  left-­‐overs  of  the  inside-­‐out  organization.  They  are  brittle  and                                          mostly  hardwired  into  back-­‐end  applications.   Staff  redevelopment  (bonus  perspective  no.   7)  is  required  since  the  new  faces  of  business  Traditional  software  requires  long   are  defined  by  mobile  designers  and  mobile  development  cycles,  is  complex  and  expensive   developers.  Here  at  Appsolute  Value,  power  is  to  maintain.  (Business)  Apps  require  simplicity   to  the  mobile  developers  and  mobile  and  are  task-­‐oriented  and  bring  certain     designers  since  they  create  and  take  output  of  services  (but  not  all  !)  fast  to  your  customers   devices  and  systems  to  convert  in  business  (or  employee)  which  are  already  out  there  on   value.    one  of  the  many  platforms  (OS  +  device).             Appsolute  Value,  ©  2013  All  Rights  Reserved   |  3  
  4. 4. Companies  looking  to  manage  their  growing   number  of  apps  &  devices  require  new  mobile   management  services  to  implement.  We  work   with  enhanced  MAM  (mobile  apps   management)  tools  and  MDM  (mobile  device   management)  tools.   References  –  Pure  Mobile     Appsolute  Value  successfully  performed  the  Create  business  values  that  allow  your   Art  of  Apps  at  several  medium  and  large  business  to  reconnect  to  those  customers  or   organizations  in  Europe  and  North  America.  satisfying  employees  who  just  want  to  work   You  can  be  next.  anywhere,  anytime  executing  their  task  simple  and  fast  (like  Evernote,  Whatsapp,  Yammer  and  dropbox).    On  our  way  to  the  Internet  of  Things,  app  development  will  also  extend  further  into  API  development.  API’s  enable  your  organization  to  connect  to  your  business  partners,  other  (mobile)  customers  and  more  machines.  However  to  open  up  your  business  to  allow  a                          co-­‐creation  of  a  new  business  ecosystem   Some  of  our  gigs  can  be  found  at  our  website.  takes  some  other  transformations  first.   www.mobilesolutionsnetwork.com  Solution:    Mobile  Mavericks  &   If  you  want  to  sit  back  and  watch  a  video.  Go  Art  of  Apps   to  our  youtube  channel   www.youtube.com/appsolutevalue   If  you  want  to  share  something  interesting  Mobile  is  our  passion.  Mobile  is  about  apps   with  us  on  mobile.  We  are  very  interested  and  devices.     since  we  can’t  know  everything  about  billions  However  it  is  not  only  about  technology,  it  is   of  Apps,  right?!  So  pin  it  at    also  about  experienced  people  with  passion,   www.pinterest.com/appsolutevalue  knowhow  and  a  different  mindset.  As  mobile  mavericks  we  bring  you  Art  of  Apps.  Our   That  ‘s  all  you  can  find  on  the  web  about  us.  speciality  is  multi-­‐platform.     For  all  the  rest  we  are  pure  mobile.  Oh,  you   want  to  like  us,  use  your  smartphone,  just  call.  We  believe  business  apps  and  the  strategic   You  don’t  want  to  tell  it  to  us  out  loud…  send  perspectives  are  served  well  with  a  cross-­‐ us  an  email:  platform  approach.  We  also  acknowledge  that  every  company  is  different  and  everyone  has  different  perceptions  about  ‘Art’.           Appsolute  Value,  ©  2013  All  Rights  Reserved   |  4  
  5. 5.           Appsolute  Value,  ©  2013  All  Rights  Reserved   |  5  

×