Google Glass Banking and Social Shopping
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Google Glass Banking and Social Shopping

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Vision on using Google Glass for Banking and Shopping. How UX can look like for wearable apps. After first generation of portable mobile apps on smart phones, Google opens a new era of hardware.......

Vision on using Google Glass for Banking and Shopping. How UX can look like for wearable apps. After first generation of portable mobile apps on smart phones, Google opens a new era of hardware. Apple to be expected soon with iWatch.

We have presented our Vision on invitation by Emerce Mobile Convention 2013 in Amsterdam. We are Appsolute Value, an agency specialized in mobile technology services focussing on mobile retail and mobile finance (banking, payment, brokerage).
We have been the first in Europe building a native direct mobile banking app in 2009.
Curious how consumers and bankers will react on our first Glass concept for banking and social shopping....

More on Mobile Apps and Google Glass at the blog at http://www.mobilesolutionsnetwork.blogspot.nl/

More in: Technology , Business
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Transcript

  • 1. The Apps economy From Portable to Wearable Apps
  • 2. Apps & Devices Strategy, Design, Develop, Test, Deploy, Manage Weapons of Mass-consumerism - Disrupting traditional IT By the way.....web is legacy
  • 3. If you wonder what really changed.... The Customer ! Companies are no longer in control. Customer know what they want and they know more than you. They have gained collective power at platforms you donot own. They want 24/7 access. So every company need to reconnect !! Your customer is not any more King, he is a Dictator ! APProach is Empower and Engagement
  • 4. Portable Apps
  • 5. Platforms - Relationship Dominators
  • 6. Browser Based Website created specifically for mobile devices – accessible through mobile browsers, run inside the browser, no download or installation required Pure Mobile Web Embedded in the device Application designed to run on a specific mobile operating system – download and installation required Pure Native Applications Cross-OS platforms tool to develop Native applications once ignoring mobile platform Apps studio comes with integrated server component to ease integration effort Some suites also added appstore and MAM services Multiplatform Development Enable the delivery of cost- efficient mobile applications Native Skin build once Business functionality realized by the wrapped web app Hybrid Web-Native 1 2 3 4 1.0 2.0 Dev. of Portable Mobile Applications < 2010 >2010 First roads to the Apps Economy Every mobile strategy comes with an apps strategy Connect again your customers, fast-to-market, TCO
  • 7. Proudly brewed, back in 2009 - First Direct Mobile Banking App in Europe http://www.youtube.com/watch?v=chKaPV3PMVg
  • 8. How we innovated with portable apps Transacting Interacting Not extrapolating the web- fully use mobile UX Paying Shopping
  • 9. Wearable apps
  • 10. Touch - Apps & Devices Strategy, Design, Develop, Test, Deploy, Manage More sensors and Mass-consumerism - Spur Mobile Health and Augmented reality Meters, Sensors, Voice Control – Cards, Clouds & Devices
  • 11. So….it is not the same !! Watch out marketers: Glass UI = Card + Timelines Google has set rules of the new game: Do not design as for smartphones, Glass has its own UI, make sure you understand how you have to talk your customers…differently No own advertising allowed – please the user, no clutter Glass apps do not allow for payments – no freemium No unexpected notification
  • 12. An Appsolute Value Vision on a Glass Journey - Banking, Paying, Shopping Copyright © 2013 Appsolute Value. All rights reserved
  • 13. Copyright © 2013 Appsolute Value. All rights reserved Copyright © 2013 Appsolute Value. All rights reserved Copyright © 2013 Appsolute Value. All rights reserved
  • 14. Copyright © 2013 Appsolute Value. All rights reserved Copyright © 2013 Appsolute Value. All rights reserved Copyright © 2013 Appsolute Value. All rights reserved
  • 15. Copyright © 2013 Appsolute Value. All rights reserved
  • 16. Copyright © 2013 Appsolute Value. All rights reserved Copyright © 2013 Appsolute Value. All rights reserved Copyright © 2013 Appsolute Value. All rights reserved
  • 17. Copyright © 2013 Appsolute Value. All rights reserved Copyright © 2013 Appsolute Value. All rights reserved
  • 18. Google Glass Journey - a Social Twist Copyright © 2013 Appsolute Value. All rights reserved Copyright © 2013 Appsolute Value. All rights reserved Copyright © 2013 Appsolute Value. All rights reserved Copyright © 2013 Appsolute Value. All rights reserved Copyright © 2013 Appsolute Value. All rights reserved
  • 19. Google Glass Banking Journey – Budget management Copyright © 2013 Appsolute Value. All rights reserved Copyright © 2013 Appsolute Value. All rights reserved Copyright © 2013 Appsolute Value. All rights reserved Copyright © 2013 Appsolute Value. All rights reserved
  • 20. Google Glass Banking Journey – Account Balance Copyright © 2013 Appsolute Value. All rights reserved Copyright © 2013 Appsolute Value. All rights reserved
  • 21. Copyright © 2013 Appsolute Value. All rights reserved Copyright © 2013 Appsolute Value. All rights reserved
  • 22. Keep in Touch Be Social Like Us: www.facebook.com/appsolute.value Follow us: www.twitter.com/appsolute_value Share it: www.pinterest.com/ appsolute_value Link: www.linkedin.com/ group mobile solutions network Be mobile www.youtube.com/appsolutevalue