Michäel "Gorby"Tierney


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Michäel "Gorby"Tierney

  1. 1. Senior Art DirectorProven Senior Art Director with 19+ years experience. From concepting, design, package design throughproduction. Created everything from Subway restaurant POP, stadium signage for the Citrus Bowl andESPN College GameDay bus wrap. Worked with and have a strong understanding of leading entertainmentbrands including, Disney, Marvel, DC Comics, Teenage Mutant Ninja Turtles and Power Rangers.Proficient in: Adobe Creative Suite CS5, Quark, Microsoft Office and PhotographyExperienced in: Concepting, Promotions, Event Marketing, Client Branding, Digital, Packaging and ApparelExperienceZagwear Inc. 6/11 – Present | Senior Art Director Zagwear: Leading promotional products agency generating 30 million in revenueclients: Kraft Foods, Mondelez International, General Mills, Nestlé, Proctor Gamble and Grab Zag Toys– Lead designer for packaging on multiple lines for Grab Zags Toys including there supporting POS.– Successful launch of Grab Zags Toys. Distributing through Toys “R” Us, Walmart, Target and Walgreens.– Collaborated with the senior sales management supporting clients with merchandising concept and designs.Catapult Marketing 8/09 – 12/10 | Art Director Catapult: Promo 2009 Agency of the Yearclients: Subway, Kraft Foods Mars– Created national POP campaigns for Subway Restaurants. Managed design and messaging consistencyacross all in-store consumer touchpoints. Assisted with launch of the Subway Breakfast sub-brand.– Developed concepts for successful pitch to win Kellogg’s national promotions account.– Created merchandising concepts to launch Starbucks Natural Fusions coffee line.Octagon 2/06 – 5/09 | Art Director Octagon: Global leader sponsorship consulting practice and sports marketing agencyclients: Sprint, Home Depot, Bank of America, Lexus, LPGA, Allstate, MasterCard, BMW, Monster, and AAFL– Developed ideas from concept state to national creative for all events, promotions and advertising campaigns.– Identified creative solutions for marketing programs within defined budget and time sensitive projects.– Created POS for clients tied-ins with NASCAR, NFL and Mexican National Fútbol Team.– Managed vendor relationships and production of all promotion visuals.– Established branding icons, redefined clients with an overall creative look.Freelance 11/01 – 5/11 | Art Directorclients: Gartner, Combe, Catapult Marketing, American Express, Barnes Noble, GE Capital and IBM– Digitas: Studio Designer for direct mail campaigns.– GE Capital: Flash design and print layout for internal announcements.– IBM: Page layout for logo standards and Flash introduction for IBM’s internal site W3.Kendrew Group 4/03 – 10/05 | Art Directorclients: HBO, Cinemax, Showtime and MasterCardClarion Marketing and Communications 12/97 – 11/01 | Designer Multimedia Designerclients: General Motors (Cadillac), KitchenAid, Norelco, Cap Gemini, Guinness UDV, Pillsbury and Old El PasoAlcone Marketing 4/96 – 12/97 | Production ArtistNorth Castle Partners 12/95 – 4/96 | Production ArtistAlphacom Inc. 3/94 – 12/95 | Head Coordinator of Pre-PressEducationIona College, Bachelor of Arts, 1993 | Major: Advertising; Minor: ArtContact203.952.6363 – mtierney200@gmail.com – CTYoucan’tpickyourownnickname.AskmehowIbecameGorby.Michäel “Gorby” Tierney