WE -COMMERCE <ul><li>Value & Future of Social Media </li></ul><ul><li>Impact on Your Sales </li></ul>Includes  FREE vision
 
How have  relationships  evolved in the past 10 years?
<ul><li>SOCIAL MEDIA ARE  </li></ul><ul><li>REPLACING  OUR TRADITIONAL COMMUNICATION TOOLS </li></ul>because they really a...
<ul><li>YOUR  SOCIAL ID  WILL BE YOUR ONLINE PASSPORT  </li></ul><ul><li>TO ACCESS ALL SITES </li></ul>
<ul><li>& YOUR  LIFESTREAM  </li></ul>
MANY ONE COLLABORATION Many-to-Many PUBLISHING One-to-Many ONE MANY FROM TO NETWORKING One-to-One GATHERING Many-to-One PU...
MANY ONE COLLABORATION Many-to-Many PUBLISHING One-to-Many ONE MANY FROM TO NETWORKING One-to-One SHARING common interests...
<ul><li>OWN = ARE </li></ul>share
HARRY POTTER  AND THE HALF BLOOD PRINCE 3.628 REVIEWS
What is trusted? Source: Nielsen online  global consumer  study (2009)
Sharing Believing Facilitating Who? WE- COMMERCE
BRANDS  ARE FACILITATING SOCIAL SPREAD TREND
BROWSERS  ARE FACILITATING SOCIAL SPREAD TREND
CONTENT PROVIDERS  ARE FACILITATING SOCIAL SPREAD TREND
A PIECE OF EVERY TRANSACTION  THAT HAPPENS WITH THIS DEVICE  TREND
THE NEW VALUE CHAIN IS ABOUT BEING A  DECISION-ENABLER VISION
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WeCommerce: social shopping

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  • E-commerce is transforming into WE-commerce. How will social media impact the consumer decision process?
  • Image Source: http://www.flickr.com/photos/snub/953748446/ + http://www.dinoposters.greatamericanpublish.com/images/posters/Brachiosaurus_FULL.jpg Top-Buzzword 2008: Social Media (Survey The House of Marketing). 2009: huge drop. Take away : social media have been hyped and are expected to get a lot of criticism in the short term for disappointing early results &amp; low action-ability. Still, we believe in their natural long term value at Emakina and we will prove you why.
  • Don’t think about the technology, think about how relationships are evolving as a result.
  • Example: a friend wishes another friend a Happy B-day. Facebook = Personal Relations manager for people
  • Whatever you do online (+offline) will be related to your online ID = FACEBOOK
  • Blog platforms have facilitated web-publishing. But not writing good texts. That’s why blogging has been overhyped as a popular activity. Facebook in return is about what YOU DO. And everybody is busy doing something! Take away Facebook replaces the traditional communication tools for entertainment. People are going to share their life privately and publicly wit the world.
  • More info communication paradigms Blog platforms have facilitated web-publishing. But not writing good texts. That’s why blogging has been overhyped as a popular activity. Facebook in return is about what you DO. And everybody is busy doing something.
  • More info communication paradigms
  • How will social networks effect business? What you own is what you are: Your car, Your clothes, Your Tickets for The Pixies
  • It’s not about having the book anymore, or at least having it read. It’s more and more about having an opinion on it and sharing in within your network (Spread in Facebook)
  • Put into perspective, opinions from total strangers are the second most trusted source of info.
  • 3 rd necessary element: facilitating. Who is going to facilitate this sharing of interests, preferences, opinions, experiences?
  • Brands
  • Browsers
  • Drag &amp; Drop Content Sites
  • Visionary right click A screen is automatically equal to a transaction! Every action on a screen brings you closer to any decision.
  • WeCommerce: social shopping

    1. 1. WE -COMMERCE <ul><li>Value & Future of Social Media </li></ul><ul><li>Impact on Your Sales </li></ul>Includes FREE vision
    2. 3. How have relationships evolved in the past 10 years?
    3. 4.
    4. 5.
    5. 6. <ul><li>SOCIAL MEDIA ARE </li></ul><ul><li>REPLACING OUR TRADITIONAL COMMUNICATION TOOLS </li></ul>because they really are more functional
    6. 7.
    7. 8. <ul><li>YOUR SOCIAL ID WILL BE YOUR ONLINE PASSPORT </li></ul><ul><li>TO ACCESS ALL SITES </li></ul>
    8. 9. <ul><li>& YOUR LIFESTREAM </li></ul>
    9. 10.
    10. 11. MANY ONE COLLABORATION Many-to-Many PUBLISHING One-to-Many ONE MANY FROM TO NETWORKING One-to-One GATHERING Many-to-One PUBLISH YOUR LIFE
    11. 12. MANY ONE COLLABORATION Many-to-Many PUBLISHING One-to-Many ONE MANY FROM TO NETWORKING One-to-One SHARING common interests QUESTIONS YOUR LIFE CONVERSATIONS THOUGHTS PHOTO’S VIDEO FAVORITES AUDIO REVIEWS YOUR READINGS HOBBIES MICRO-THOUGHTS SOCIAL NEWS KNOWLEGE YOUR CAREER GATHERING Many-to-One
    12. 13. <ul><li>OWN = ARE </li></ul>share
    13. 14. HARRY POTTER AND THE HALF BLOOD PRINCE 3.628 REVIEWS
    14. 15. What is trusted? Source: Nielsen online global consumer study (2009)
    15. 16. Sharing Believing Facilitating Who? WE- COMMERCE
    16. 17. BRANDS ARE FACILITATING SOCIAL SPREAD TREND
    17. 18. BROWSERS ARE FACILITATING SOCIAL SPREAD TREND
    18. 19. CONTENT PROVIDERS ARE FACILITATING SOCIAL SPREAD TREND
    19. 20. A PIECE OF EVERY TRANSACTION THAT HAPPENS WITH THIS DEVICE TREND
    20. 21. THE NEW VALUE CHAIN IS ABOUT BEING A DECISION-ENABLER VISION

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