Tom De Ruyck (BAQMAR) with Survey Results
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Tom De Ruyck (BAQMAR) with Survey Results - Presentation Transcript
- 1325 analysts
- C L
- Partner Dinner 2009
- n= 92
- 90%
- ‘ Market Research’
- Insights in the deeper drives and emotions of people Getting insights on market opportunities which go far beyond your own ideas The voice of the customer
- 1 1/3
- 2
- 3
- awareness usage
- ethnography co-creation sensory research neuro research volumetric research
- communities social media tracking text mining
- 84% 70%
- perception
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