Demoor Michel

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Demoor Michel commented on Word of Mouth Cheat Sheet (Agent Wildfire) Almost a great stat for every day of the year :-) 5 months ago
Demoor Michel commented on Marketing in Pharma - Power To The Patient!? by Fonny Schenck Thanks for all the positive reactions. Fonny Schenck was an acknowledged speaker at our event: Vlerick Marketing Informeel. For downloads; go to http://www.slideshare.net/Acrosshealth 8 months ago
Demoor Michel commented on Building Social Web Experience - Euroia 2008 I like. Especially the profiles. Perhaps I’d add a "lurker"-type (=someone just watching, yet having direct relations) Slide 10 extra; http://en.wikipedia.org/wiki/Metcalfe%27s_law :-) 8 months ago
Demoor Michel commented on Digital Media isn’t Mass Media for Cheap Slide 14 REAL SUCCESS IN THE DIGITAL SPACE REQUIRES A LONG TERM COMMITMENT OF YOUR TIME AND MONEY. Yes! A long term commitment AND a short term flexibility. Opportunities come and go. Companies should reserve some budget and some enthusiasm to re-act instantly. 8 months ago
Demoor Michel commented on Put your social media strategy where the sun don’t shine. People who buy this, also buy; http://www.slideshare.net/tomhimpe/the-conversation-starts-from-within-presentation http://www.slideshare.net/zeusjones/strategy-beyond-advertising-presentation Great stuff Crusty. You’re the man! 9 months ago
Demoor Michel commented on Facebook Marketing Model: Brand Socialization Previously, my model was named ’the 5 CON’s PRO-Facebook’. After reading the following I changed it to C’s; social influence marketing ’There are six “Cs” of social influence marketing — the main principles that make it work.’ There are quite some touch points between the two models. This article convinced me I was on to something. 11 months ago
Demoor Michel commented on Facebook Marketing Model: Brand Socialization What a pity; when uploading a new version of the model I lost all the comments. Basically we had two discussions ongoing: - why don’t you put customization in there? Well I agree, personalizing your homepage (on Netlog for instance) is a way for social networks to involve their members more by letting them ventilate their uniqueness. From this angle, personalization is very close to what I see as Contribution. On the other hand, if you look at it from the advertiser’s perspective, namely offering those different page-layouts, then I see it more as offering unique Content. E.g. The "Coca-Cola Happiness Factory" background for your personal page on Netlog is a good example of Coca-Cola offering (exclusive) content to the people on the network Netlog. - the other discussion was about brand identity and where does it come from: the company or the people? Well, initially the company, but in my opinion people take over as they tend to give a brand new content (identity-features) by their usage, beliefs, behavior with the product. It’s important for a brand to be aware of this (Obvious one? cfr. Coke light being more and more drunk by women with time, and Coca-Cola reacting by filling the opened-up niche with a male Coke light [zero]) 2 years ago

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