Facebook Marketing Model: Brand Socialization
by Demoor Michel on Apr 24, 2008
- 18,548 views
While reflecting on the powerful elements that make Facebook a valuable marketing medium, I realized I was creating a model that was applicable to all social media. Looking for feedback and improvement...
While reflecting on the powerful elements that make Facebook a valuable marketing medium, I realized I was creating a model that was applicable to all social media. Looking for feedback and improvement-points I leave it here at your C-ontribution. Surprise me ;-)
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agile.chen
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9 months ago Reply
I have written an interesting article about socialization of websites :
http://www.opengraphy.com/air-max-facebook-this-is-the-pair-of-shoes-e-marketers-like-most-on-the-web
Here's our point of view at Opengraphy about the subject you raise.
People are social now,
Facebook Pages are also social
Advertisers, journalists and webmasters want to go on Facebook to take advantage of the fantastic Social functionnalities of the site.
It's also because their own sites are not social and they are limited when it comes to giving visibility to their content.
Did you know that with the new languages like OpenGraph - whom development has been triggered by Facebook.- you can give any website page the same functionnalities as a facebook page ?
OpenGraphy is a company focused on optimizing websites for Facebook and other social networks.
We help our customers generate millions of fans with their existing visitors giving their pages powerfull social functionnalities.
Make your users become fans of your content with our Application and Insights tools !
http://www.opengraphy.com/contact-us 1 year ago Reply
There are quite some touch points between the two models. This article convinced me I was on to something. 3 years ago Reply
- why don't you put customization in there? Well I agree, personalizing your homepage (on Netlog for instance) is a way for social networks to involve their members more by letting them ventilate their uniqueness. From this angle, personalization is very close to what I see as Contribution. On the other hand, if you look at it from the advertiser's perspective, namely offering those different page-layouts, then I see it more as offering unique Content. E.g. The 'Coca-Cola Happiness Factory' background for your personal page on Netlog is a good example of Coca-Cola offering (exclusive) content to the people on the network Netlog.
- the other discussion was about brand identity and where does it come from: the company or the people? Well, initially the company, but in my opinion people take over as they tend to give a brand new content (identity-features) by their usage, beliefs, behavior with the product. It's important for a brand to be aware of this (Obvious one? cfr. Coke light being more and more drunk by women with time, and Coca-Cola reacting by filling the opened-up niche with a male Coke light [zero]) 3 years ago Reply