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Last login: 1 week ago
Who is MichelDemoor?
Gender: Male
Location: Brussels, Belgium
MichelDemoor on Slideshare
Joined: March 08
Slideshows: 4
Contacts: 0
3 weeks ago on 5 Cs Of Brand Socialization (Applied T..
Hi Iocione, thanks for reflecting and reacting on this presentation. In my opinion companies do manage the positioning in an initial phase. However, I strongly believe that people may take over a b..
3 weeks ago on 5 Cs Of Brand Socialization (Applied T..
I found back the article on the 6 Cs; http://www.jefflanctot.com/2008/03/31/more-on-social-influence-marketing/. Pfjew!
1 month ago on 5 Cs Of Brand Socialization (Applied T..
The process of brand socialization is strongly linked to the internal brand culture and organizational structure that manages it. This fact has a strong impact on the way brands are managed on and o..
Worlds Best Presentation Contest 2008
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