On line Reputation Management via Social Networks by Eric Michalsen [email_address] Owner of The MichalsenGroup. online application developer/SEO/SEM Fox Valley Computing Professionals @michalsen #FVCP

by Eric Michalsen

[email_address]

Owner of The MichalsenGroup.

online application developer/SEO/SEM

Fox Valley Computing Professionals

@michalsen #FVCP

The Basics Everyone can write about anything, from the most profound to the most inane. What do you write about? What do your clients,competitors, vendors, friends...talk about?

Everyone can write about anything, from the most profound to the most inane.

What do you write about?

What do your clients,competitors, vendors, friends...talk about?

2 degrees of separation What your clients are saying is fine. What their customers are saying is gold.

What your clients are saying is fine.

What their customers are saying is gold.

Example 1 How does a web developer in Chicago know about a guy in Memphis who wants to play golf in Tunica, MS?

How does a web developer in Chicago know about a guy in Memphis who wants to play golf in

Tunica, MS?

Call the Casino! Nationwide Casino Company with a branch in Tunica and young man from Memphis with over 300 followers on Twitter is going to their casino. Call marketing manager and tell her to keep a watch out for him, provide perks and what-not. Marketing was stumped, but friendly with their confusion.

Nationwide Casino Company with a branch in Tunica and young man from Memphis with over 300 followers on Twitter is going to their casino.

Call marketing manager and tell her to keep a watch out for him, provide perks and what-not.

Marketing was stumped, but friendly with their confusion.

Next Day Next day young man tweeted he was trying to play golf a the casino, but it was raining. Called casino again to make sure young man was having a good time. Confusion was now replaced by wonder.

Next day young man tweeted he was trying to play golf a the casino, but it was raining.

Called casino again to make sure young man was having a good time.

Confusion was now replaced by wonder.

Example 2 HKLaw.com - One of the largest firms in the nation. Twitter profile @hklaw for the winter of 2008/2009 was prolifically Tweeting with such authority of that the Chicago Tribune based an article on the tweets.

HKLaw.com - One of the largest firms in the nation.

Twitter profile @hklaw for the winter of 2008/2009 was prolifically Tweeting with such authority of that the Chicago Tribune based an article on the tweets.

Example 2 @hklaw was not an official twitter of HKLaw but rather what is assumed to be a disgruntled employee.

@hklaw was not an official twitter of HKLaw but rather what is assumed to be a disgruntled employee.

So....What can YOU do? http://search.twitter.com http://tweetbeep.com

http://search.twitter.com

http://tweetbeep.com