Galesburg 091114143108-phpapp02


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Presentation giving at the Galesburg, Illinois Toastmasters TLI in 2009 on using social media to drive membership.

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Galesburg 091114143108-phpapp02

  1. 3. What we are going to talk about Idea spawned from discussion at TLI Plainfield where I found that many members are in professional transition. We NEED to harness the Power of Toastmasters
  2. 4. Our Intrepid Hero
  3. 5. Serious contemplation of a problem.
  4. 6. Need More Members!
  5. 7. Everything is in place <ul><li>You have: </li></ul><ul><li>your elevator speech </li></ul><ul><li>Great location </li></ul><ul><li>Comfortable seating </li></ul><ul><li>Friendly, supportive atmosphere </li></ul><ul><li>Good coffee </li></ul><ul><li>Safe parking </li></ul>
  6. 8. Why isn't anyone coming?
  7. 9. Better living through Chemistry
  8. 10. acetylsalicylic acid
  9. 11. acetylsalicylic acid or, as you may know it, Aspirin
  10. 12. HR's standard hiring tool ?
  11. 13. HR's standard hiring tool
  12. 14. An Idea! A Toastmaster club may provide an opportunity for members to build their online reputations, strengthening their hiring tactics. Or “ Google-washing”
  13. 15. SEO 101 Search Engine Optimization is nothing more than establishing a trust with the search engines. The more they trust your content to be authoritative on key words and phrases, the higher your ranking.
  14. 16. On Page and Off Page Content Content is king. Words – Images - Video Inbound links from authoritative and relative sites add importance. Location via cities, areas, zip codes, geo-location, google maps are all very, very important
  15. 17. SEO Motto Anything that gets measured, gets done. Anything that gets measured well, gets done well.
  16. 18. Content & Traffic Generators <ul><li>Your website – keep it fresh and unique </li></ul><ul><li> – build a blog </li></ul><ul><li> – Real World social network </li></ul><ul><li> – tweet about events </li></ul><ul><li> – upload your presentations </li></ul><ul><li> – upload shareable files </li></ul><ul><li> – tie it all together </li></ul><ul><li>Local papers </li></ul>
  17. 20. Time and effort SEO is a long term solution built on trust that can be achieved using common tools, techniques, patience and skill. Find and leverage these in your club.
  18. 21. Armed w/ New Knowledge
  19. 22. What we did NOT talk about Programming languages, technical aspects of Search Engine Optimization and copy writing in regard to semantic indexing. I would love to talk with you about all of this but not right now.
  20. 23. More Help? TM Technology Group
  21. 24. Thank you Eric L. Michalsen [email_address] Fox Valley Computing Professionals
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