FVCP :: Twitter


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Fox Valley Computing Professionals Arpril 13th
Social Networking for Business

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  • FVCP :: Twitter

    1. 1. Twitter Business Applications
    2. 2. Twitter – What is it? <ul><li>140 character messages – called “tweets” </li></ul><ul><ul><li>What is going on now? </li></ul></ul><ul><ul><li>Can include url’s – encapsulates in tiny url </li></ul></ul><ul><ul><li>Allows “live search” </li></ul></ul><ul><li>My Simple characterization: </li></ul><ul><ul><li>Searchable public message system </li></ul></ul><ul><li>www.twitter.com </li></ul><ul><ul><li>Free service </li></ul></ul><ul><ul><li>Searchable </li></ul></ul><ul><li>Three types of messages: </li></ul><ul><ul><li>General message to all </li></ul></ul><ul><ul><li>@user – sent to all, but captures attention of @user </li></ul></ul><ul><ul><li>DM @user – sent to only user </li></ul></ul><ul><ul><li>RT @user – attributes post of original author </li></ul></ul>
    3. 3. Twitter – live search Stuck at home, car is getting fixed, wish I had company and frig is empty moe followers Twitter: 6.1 Million monthly users - worldwide mae Business or Organization Personalities Brands <ul><li>1. Search </li></ul><ul><li>from person </li></ul><ul><li>to person </li></ul><ul><li>keyword strings </li></ul><ul><li>geography </li></ul>manny mac Save with Comcast Digital Voice - http://bit.ly/IMcPj <ul><li>2. Develop follower lists </li></ul><ul><li>3. Hash tags </li></ul><ul><li>#subject, examples: </li></ul><ul><ul><li>#l’aquila </li></ul></ul><ul><ul><li>#moldova or #pman </li></ul></ul><ul><ul><li>#sxsw </li></ul></ul>I like my new dog DM or @replies or RT Individuals <ul><li>Establish & Maintain </li></ul><ul><li>Relationships </li></ul><ul><li>Push Content: </li></ul><ul><li>Valuable info to followers </li></ul><ul><li>Websites </li></ul><ul><li>Your offer </li></ul>
    4. 4. Twitter Demographics
    5. 5. Twitter Homepage Interface
    6. 6. Tweetdeck
    7. 7. Search - Market Research <ul><li>Who is talking about your stuff? </li></ul><ul><ul><li>Tweet Beep: http://tweetbeep.com/ </li></ul></ul><ul><ul><li>Twilert: http://www.twilert.com/ </li></ul></ul><ul><li>How many are talking about my stuff? </li></ul><ul><ul><li>Statistics app: Twitter Venn http://www.neoformix.com/Projects/TwitterVenn/view.php </li></ul></ul><ul><li>What are they saying? </li></ul><ul><ul><li>Summarize & validate user needs & solutions </li></ul></ul><ul><ul><li>Psychographics </li></ul></ul><ul><li>What are a lot of people talking about? </li></ul><ul><ul><li>Twitterscoop ( http://www.twitscoop.com/ ) </li></ul></ul><ul><ul><li>Tweet Volume ( http://www.tweetvolume.com/) </li></ul></ul>
    8. 8. TweetBeep Keyword Alert Domain Alert Get alerts when someone tweets your website <ul><li>Find people talking about: </li></ul><ul><li>your market niche </li></ul><ul><li>your competitors </li></ul><ul><li>your issues </li></ul><ul><li>events or trouble (hashtags) </li></ul><ul><li>your locale of interest </li></ul>
    9. 9. Twitter Venn
    10. 10. Downstream Marketing – Relationship & Promotion <ul><li>Follow Them </li></ul><ul><ul><li>When they follow you – if you like </li></ul></ul><ul><ul><li>Follow people from search results </li></ul></ul><ul><ul><li>Follow the famous or notable </li></ul></ul><ul><ul><li>DM them & suggest they follow you </li></ul></ul><ul><ul><li>Twollow ( http:// www.twollow.com /) </li></ul></ul><ul><li>Push content to them. </li></ul><ul><ul><li>Followers – strategy: establish relationship </li></ul></ul><ul><ul><ul><li>Suggested content of interest – articles, videos, blogs, website </li></ul></ul></ul><ul><ul><ul><li>Twitter Tool Bar - http://thetwittertoolbar.com/ - IE & Firefox </li></ul></ul></ul><ul><ul><li>@mae – strategy establish following </li></ul></ul><ul><li>Promote to them </li></ul><ul><ul><li>TwitterHawk: http://www.twitterhawk.com/ </li></ul></ul>
    11. 11. Twitter Toolbar
    12. 12. Twitterhawk
    13. 13. A Couple More Apps <ul><li>Tweetlater : http:// www.tweetlater.com </li></ul><ul><ul><li>Automation: </li></ul></ul><ul><ul><ul><li>Sends “thank you” and “welcome” messages upon follow </li></ul></ul></ul><ul><ul><ul><li>Follows your followers </li></ul></ul></ul><ul><ul><ul><li>Schedules tweets to be delivered at specified time in the future </li></ul></ul></ul><ul><li>Twittangle : http://www.twittangle.com : </li></ul><ul><ul><li>Untangles mess of too many friends: </li></ul></ul><ul><ul><ul><li>Rate and tag followers and filter in timeline the tweets of importance </li></ul></ul></ul><ul><ul><ul><li>Create custom groups of your followers to filter in timelines </li></ul></ul></ul>
    14. 14. Frank Dobner <ul><li>Phone: +1 630 717 1001 </li></ul><ul><li>e-mail: [email_address] </li></ul><ul><li>Web: http://www.thestartupsource.com </li></ul><ul><li>Twitter: Frank_Dobner </li></ul><ul><li>Facebook: Frank Dobner </li></ul><ul><li>Linked In: Frank Dobner </li></ul>
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