Frank Twitter

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    Frank Twitter - Presentation Transcript

    1. Twitter Business Applications
    2. Twitter – What is it?
      • 140 character messages – called “tweets”
        • What is going on now?
        • Can include url’s – encapsulates in tiny url
        • Allows “live search”
      • My Simple characterization:
        • Searchable public message system
      • www.twitter.com
        • Free service
        • Searchable
      • Three types of messages:
        • General message to all
        • @user – sent to all, but captures attention of @user
        • DM @user – sent to only user
        • RT @user – attributes post of original author
    3. Twitter – live search Stuck at home, car is getting fixed, wish I had company and frig is empty moe followers Twitter: 6.1 Million monthly users - worldwide mae Business or Organization Personalities Brands
      • 1. Search
      • from person
      • to person
      • keyword strings
      • geography
      manny mac Save with Comcast Digital Voice - http://bit.ly/IMcPj
      • 2. Develop follower lists
      • 3. Hash tags
      • #subject, examples:
        • #l’aquila
        • #moldova or #pman
        • #sxsw
      I like my new dog DM or @replies or RT Individuals
      • Establish & Maintain
      • Relationships
      • Push Content:
      • Valuable info to followers
      • Websites
      • Your offer
    4. Twitter Demographics
    5. Twitter Homepage Interface
    6. Tweetdeck
    7. Search - Market Research
      • Who is talking about your stuff?
        • Tweet Beep: http://tweetbeep.com/
        • Twilert: http://www.twilert.com/
      • How many are talking about my stuff?
        • Statistics app: Twitter Venn http://www.neoformix.com/Projects/TwitterVenn/view.php
      • What are they saying?
        • Summarize & validate user needs & solutions
        • Psychographics
      • What are a lot of people talking about?
        • Twitterscoop ( http://www.twitscoop.com/ )
        • Tweet Volume ( http://www.tweetvolume.com/)
    8. TweetBeep Keyword Alert Domain Alert Get alerts when someone tweets your website
      • Find people talking about:
      • your market niche
      • your competitors
      • your issues
      • events or trouble (hashtags)
      • your locale of interest
    9. Twitter Venn
    10. Downstream Marketing – Relationship & Promotion
      • Follow Them
        • When they follow you – if you like
        • Follow people from search results
        • Follow the famous or notable
        • DM them & suggest they follow you
        • Twollow ( http:// www.twollow.com /)
      • Push content to them.
        • Followers – strategy: establish relationship
          • Suggested content of interest – articles, videos, blogs, website
          • Twitter Tool Bar - http://thetwittertoolbar.com/ - IE & Firefox
        • @mae – strategy establish following
      • Promote to them
        • TwitterHawk: http://www.twitterhawk.com/
    11. Twitter Toolbar
    12. Twitterhawk
    13. A Couple More Apps
      • Tweetlater : http:// www.tweetlater.com
        • Automation:
          • Sends “thank you” and “welcome” messages upon follow
          • Follows your followers
          • Schedules tweets to be delivered at specified time in the future
      • Twittangle : http://www.twittangle.com :
        • Untangles mess of too many friends:
          • Rate and tag followers and filter in timeline the tweets of importance
          • Create custom groups of your followers to filter in timelines
    14. Frank Dobner
      • Phone: +1 630 717 1001
      • e-mail: [email_address]
      • Web: http://www.thestartupsource.com
      • Twitter: Frank_Dobner
      • Facebook: Frank Dobner
      • Linked In: Frank Dobner
    SlideShare Zeitgeist 2009

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