Twitter Business Applications

Twitter – What is it? 140 character messages – called “tweets” What is going on now? Can include url’s – encapsulates in tiny url Allows “live search” My Simple characterization: Searchable public message system www.twitter.com Free service Searchable Three types of messages: General message to all @user – sent to all, but captures attention of @user DM @user – sent to only user RT @user – attributes post of original author

140 character messages – called “tweets”

What is going on now?

Can include url’s – encapsulates in tiny url

Allows “live search”

My Simple characterization:

Searchable public message system

www.twitter.com

Free service

Searchable

Three types of messages:

General message to all

@user – sent to all, but captures attention of @user

DM @user – sent to only user

RT @user – attributes post of original author

Twitter – live search Stuck at home, car is getting fixed, wish I had company and frig is empty moe followers Twitter: 6.1 Million monthly users - worldwide mae Business or Organization Personalities Brands 1. Search from person to person keyword strings geography manny mac Save with Comcast Digital Voice - http://bit.ly/IMcPj 2. Develop follower lists 3. Hash tags #subject, examples: #l’aquila #moldova or #pman #sxsw I like my new dog DM or @replies or RT Individuals Establish & Maintain Relationships Push Content: Valuable info to followers Websites Your offer

1. Search

from person

to person

keyword strings

geography

2. Develop follower lists

3. Hash tags

#subject, examples:

#l’aquila

#moldova or #pman

#sxsw

Establish & Maintain

Relationships

Push Content:

Valuable info to followers

Websites

Your offer

Twitter Demographics

Twitter Homepage Interface

Tweetdeck

Search - Market Research Who is talking about your stuff? Tweet Beep: http://tweetbeep.com/ Twilert: http://www.twilert.com/ How many are talking about my stuff? Statistics app: Twitter Venn http://www.neoformix.com/Projects/TwitterVenn/view.php What are they saying? Summarize & validate user needs & solutions Psychographics What are a lot of people talking about? Twitterscoop ( http://www.twitscoop.com/ ) Tweet Volume ( http://www.tweetvolume.com/)

Who is talking about your stuff?

Tweet Beep: http://tweetbeep.com/

Twilert: http://www.twilert.com/

How many are talking about my stuff?

Statistics app: Twitter Venn http://www.neoformix.com/Projects/TwitterVenn/view.php

What are they saying?

Summarize & validate user needs & solutions

Psychographics

What are a lot of people talking about?

Twitterscoop ( http://www.twitscoop.com/ )

Tweet Volume ( http://www.tweetvolume.com/)

TweetBeep Keyword Alert Domain Alert Get alerts when someone tweets your website Find people talking about: your market niche your competitors your issues events or trouble (hashtags) your locale of interest

Find people talking about:

your market niche

your competitors

your issues

events or trouble (hashtags)

your locale of interest

Twitter Venn

Downstream Marketing – Relationship & Promotion Follow Them When they follow you – if you like Follow people from search results Follow the famous or notable DM them & suggest they follow you Twollow ( http:// www.twollow.com /) Push content to them. Followers – strategy: establish relationship Suggested content of interest – articles, videos, blogs, website Twitter Tool Bar - http://thetwittertoolbar.com/ - IE & Firefox @mae – strategy establish following Promote to them TwitterHawk: http://www.twitterhawk.com/

Follow Them

When they follow you – if you like

Follow people from search results

Follow the famous or notable

DM them & suggest they follow you

Twollow ( http:// www.twollow.com /)

Push content to them.

Followers – strategy: establish relationship

Suggested content of interest – articles, videos, blogs, website

Twitter Tool Bar - http://thetwittertoolbar.com/ - IE & Firefox

@mae – strategy establish following

Promote to them

TwitterHawk: http://www.twitterhawk.com/

Twitter Toolbar

Twitterhawk

A Couple More Apps Tweetlater : http:// www.tweetlater.com Automation: Sends “thank you” and “welcome” messages upon follow Follows your followers Schedules tweets to be delivered at specified time in the future Twittangle : http://www.twittangle.com : Untangles mess of too many friends: Rate and tag followers and filter in timeline the tweets of importance Create custom groups of your followers to filter in timelines

Tweetlater : http:// www.tweetlater.com

Automation:

Sends “thank you” and “welcome” messages upon follow

Follows your followers

Schedules tweets to be delivered at specified time in the future

Twittangle : http://www.twittangle.com :

Untangles mess of too many friends:

Rate and tag followers and filter in timeline the tweets of importance

Create custom groups of your followers to filter in timelines

Frank Dobner Phone: +1 630 717 1001 e-mail: [email_address] Web: http://www.thestartupsource.com Twitter: Frank_Dobner Facebook: Frank Dobner Linked In: Frank Dobner

Phone: +1 630 717 1001

e-mail: [email_address]

Web: http://www.thestartupsource.com

Twitter: Frank_Dobner

Facebook: Frank Dobner

Linked In: Frank Dobner