Digital Engagement Presentation Blackburn 18 march
Upcoming SlideShare
Loading in...5
×
 

Digital Engagement Presentation Blackburn 18 march

on

  • 554 views

My Presentation from Local By Social 18 March 2011 Ewood Park.

My Presentation from Local By Social 18 March 2011 Ewood Park.

Statistics

Views

Total Views
554
Views on SlideShare
535
Embed Views
19

Actions

Likes
0
Downloads
1
Comments
0

1 Embed 19

http://michaelrawlins.co.uk 19

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Lets have a brief look at Flickr, what is being done and what else could you do?
  • People like pictures of police vehicles.....
  • 500 people in the villages covered by this site, 400 of them read it every day. What better way to get your message out.....
  • Ambridge is based on Parwich and a couple of other sites. Talk About Local advised the BBC script writers prior to Ambridge getting their own blog. Poor dead Nigel.
  • Community site centred on one estate in Tunstall which in recent months has grown to cover the local town as well. Local police press officer has a log in to the site and can post directly.

Digital Engagement Presentation Blackburn 18 march Digital Engagement Presentation Blackburn 18 march Presentation Transcript

    • Mike Rawlins TAL
    Mike Rawlins Digital Engagement
  • What Is Engagement?
  • Marketing Engagement
    • Engagement  measures the extent to which a consumer has a meaningful brand experience when exposed to commercial advertising, sponsorship, television contact, or other experience.
  • Employee Engagement
    • Employee Engagement is the extent to which workforce commitment, both emotional and intellectual, exists relative to accomplishing the work, mission, and vision of the organisation. Engagement can be seen as a heightened level of ownership where each employee wants to do whatever they can for the benefit of their internal and external customers, and for the success of the organisation as a whole.
  • Community Engagement
    • Community engagement   refers to the process by which community benefit organisations and individuals build ongoing, permanent relationships for the purpose of applying a collective vision for the benefit of a community. While community organising involves the process of building a grassroots movement involving communities, community engagement primarily deals with the practice of moving said communities towards change, usually from a stalled or otherwise similarly suspended position.
  • Community Engagement
    • Community Engagement can be more simply defined
    • Listen
    • Talk
    • Take Action
    • Take Responsibility
  • Digital Engagement
    • Digital Engagement is just like Community Engagement but you
    • Listen
    • Talk
    • On-Line, in the many On-Line Communities
  • What Are ‘ On-Line ’ Communities?
  • Facebook
  • Twitter
    • A great way to waste time
    • Good for broadcasting messages
    • Good for asking questions of your peers
    • Difficult to manage conversations
  • Be Careful What You Say!
  • Image Hosting Site With A Community.
  • Flickr Groups
  • But Remember When Posting To Flickr Groups
    • Good
    • Bad!
  • Show Your Customers You Are Human.
  • Use A CC Licence
  • Hyperlocal Sites What is ‘ Hyperlocal ’
  • Map of hyperlocal websites at openlylocal.com
  • How Can Hyperlocal Sites Help You?
    • Getting your messages out on different platforms
    • Remove barriers between your organisation & public
    • Trusted by their readers / visitors
    • They don ’ t have the shackles of the risk averse organisation when it comes to technology
  • On-Line Meetings
    • Ask The Commander
    • Chief Superintendent Bernie O ’ Reilly One Finger Typist Extraordinaire
  • Ask The Commander
    • Stoke-on-Trent Division of Staffordshire Police held the first On-Line police meeting in the UK.
    • Divisional Commander Chief Superintendent Bernie O ’ Reilly took part in the meeting and answered questions live in the session from a mixture of sources:
      • Asked during the live chat
      • E-mailed in before the event
      • Left in comments on Pits n Pots
    • 63 people watched or got involved in the meeting as it happened, which was five fold increase in the numbers they would expect to attend a ‘ physical ’ meeting.
    • The meeting is archived and has been viewed a further 637 times.
  • Reporting On The Police
    • Drugs Raids
    • ANPR Operation
  • Reporting For The Community
    • Hyperlocal sites:
      • Are not constrained to column inches
      • Don ’ t need to sensationalise to sell copies
      • Use more pictures
      • Promote the story more than traditional press
      • Publish on more platforms
        • Website
        • Twitter
        • Flickr
      • Are grassroots & honest, they don ’ t need an angle
  • Help Them To Help You
  • Help Them To Help You
  • But Hyperlocals Are Not Regulated
    • And your point is?
    • Trust them
    • Work with them
    • Help them to help you
    • What is the worst that can possibly happen?
    • Really?
    • If they break your trust then you stop working with them.
    • William Perrin TAL
    • What can Talk About Local do to help you?
    • Signposting & introductions to Hyperlocal sites
    • Advising management on how to approach hyperlocal publishing
    • Training frontline staff on how to get the best from the available tools
  • Mike Rawlins @mike_rawlins [email_address]