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Digital Engagement Presentation Blackburn 18 march
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Digital Engagement Presentation Blackburn 18 march


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My Presentation from Local By Social 18 March 2011 Ewood Park.

My Presentation from Local By Social 18 March 2011 Ewood Park.

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  • Lets have a brief look at Flickr, what is being done and what else could you do?
  • People like pictures of police vehicles.....
  • 500 people in the villages covered by this site, 400 of them read it every day. What better way to get your message out.....
  • Ambridge is based on Parwich and a couple of other sites. Talk About Local advised the BBC script writers prior to Ambridge getting their own blog. Poor dead Nigel.
  • Community site centred on one estate in Tunstall which in recent months has grown to cover the local town as well. Local police press officer has a log in to the site and can post directly.
  • Transcript

    • 1.
      • Mike Rawlins TAL
      Mike Rawlins Digital Engagement
    • 2. What Is Engagement?
    • 3. Marketing Engagement
      • Engagement  measures the extent to which a consumer has a meaningful brand experience when exposed to commercial advertising, sponsorship, television contact, or other experience.
    • 4. Employee Engagement
      • Employee Engagement is the extent to which workforce commitment, both emotional and intellectual, exists relative to accomplishing the work, mission, and vision of the organisation. Engagement can be seen as a heightened level of ownership where each employee wants to do whatever they can for the benefit of their internal and external customers, and for the success of the organisation as a whole.
    • 5. Community Engagement
      • Community engagement   refers to the process by which community benefit organisations and individuals build ongoing, permanent relationships for the purpose of applying a collective vision for the benefit of a community. While community organising involves the process of building a grassroots movement involving communities, community engagement primarily deals with the practice of moving said communities towards change, usually from a stalled or otherwise similarly suspended position.
    • 6. Community Engagement
      • Community Engagement can be more simply defined
      • Listen
      • Talk
      • Take Action
      • Take Responsibility
    • 7. Digital Engagement
      • Digital Engagement is just like Community Engagement but you
      • Listen
      • Talk
      • On-Line, in the many On-Line Communities
    • 8. What Are ‘ On-Line ’ Communities?
    • 9. Facebook
    • 10.
    • 11.
    • 12. Twitter
      • A great way to waste time
      • Good for broadcasting messages
      • Good for asking questions of your peers
      • Difficult to manage conversations
    • 13. Be Careful What You Say!
    • 14.
    • 15. Image Hosting Site With A Community.
    • 16. Flickr Groups
    • 17. But Remember When Posting To Flickr Groups
      • Good
      • Bad!
    • 18. Show Your Customers You Are Human.
    • 19.
    • 20.
    • 21. Use A CC Licence
    • 22. Hyperlocal Sites What is ‘ Hyperlocal ’
    • 23. Map of hyperlocal websites at
    • 24.
    • 25.
    • 26.
    • 27.
    • 28.
    • 29. How Can Hyperlocal Sites Help You?
      • Getting your messages out on different platforms
      • Remove barriers between your organisation & public
      • Trusted by their readers / visitors
      • They don ’ t have the shackles of the risk averse organisation when it comes to technology
    • 30. On-Line Meetings
      • Ask The Commander
      • Chief Superintendent Bernie O ’ Reilly One Finger Typist Extraordinaire
    • 31. Ask The Commander
      • Stoke-on-Trent Division of Staffordshire Police held the first On-Line police meeting in the UK.
      • Divisional Commander Chief Superintendent Bernie O ’ Reilly took part in the meeting and answered questions live in the session from a mixture of sources:
        • Asked during the live chat
        • E-mailed in before the event
        • Left in comments on Pits n Pots
      • 63 people watched or got involved in the meeting as it happened, which was five fold increase in the numbers they would expect to attend a ‘ physical ’ meeting.
      • The meeting is archived and has been viewed a further 637 times.
    • 32. Reporting On The Police
      • Drugs Raids
      • ANPR Operation
    • 33. Reporting For The Community
      • Hyperlocal sites:
        • Are not constrained to column inches
        • Don ’ t need to sensationalise to sell copies
        • Use more pictures
        • Promote the story more than traditional press
        • Publish on more platforms
          • Website
          • Twitter
          • Flickr
        • Are grassroots & honest, they don ’ t need an angle
    • 34. Help Them To Help You
    • 35. Help Them To Help You
    • 36. But Hyperlocals Are Not Regulated
      • And your point is?
      • Trust them
      • Work with them
      • Help them to help you
      • What is the worst that can possibly happen?
      • Really?
      • If they break your trust then you stop working with them.
    • 37.
      • William Perrin TAL
      • What can Talk About Local do to help you?
      • Signposting & introductions to Hyperlocal sites
      • Advising management on how to approach hyperlocal publishing
      • Training frontline staff on how to get the best from the available tools
    • 38. Mike Rawlins @mike_rawlins [email_address]