Digital Engagement Presentation Blackburn 18 march


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My Presentation from Local By Social 18 March 2011 Ewood Park.

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  • Lets have a brief look at Flickr, what is being done and what else could you do?
  • People like pictures of police vehicles.....
  • 500 people in the villages covered by this site, 400 of them read it every day. What better way to get your message out.....
  • Ambridge is based on Parwich and a couple of other sites. Talk About Local advised the BBC script writers prior to Ambridge getting their own blog. Poor dead Nigel.
  • Community site centred on one estate in Tunstall which in recent months has grown to cover the local town as well. Local police press officer has a log in to the site and can post directly.
  • Digital Engagement Presentation Blackburn 18 march

    1. 1. <ul><li>Mike Rawlins TAL </li></ul>Mike Rawlins Digital Engagement
    2. 2. What Is Engagement?
    3. 3. Marketing Engagement <ul><li>Engagement  measures the extent to which a consumer has a meaningful brand experience when exposed to commercial advertising, sponsorship, television contact, or other experience. </li></ul>
    4. 4. Employee Engagement <ul><li>Employee Engagement is the extent to which workforce commitment, both emotional and intellectual, exists relative to accomplishing the work, mission, and vision of the organisation. Engagement can be seen as a heightened level of ownership where each employee wants to do whatever they can for the benefit of their internal and external customers, and for the success of the organisation as a whole. </li></ul>
    5. 5. Community Engagement <ul><li>Community engagement   refers to the process by which community benefit organisations and individuals build ongoing, permanent relationships for the purpose of applying a collective vision for the benefit of a community. While community organising involves the process of building a grassroots movement involving communities, community engagement primarily deals with the practice of moving said communities towards change, usually from a stalled or otherwise similarly suspended position. </li></ul>
    6. 6. Community Engagement <ul><li>Community Engagement can be more simply defined </li></ul><ul><li>Listen </li></ul><ul><li>Talk </li></ul><ul><li>Take Action </li></ul><ul><li>Take Responsibility </li></ul>
    7. 7. Digital Engagement <ul><li>Digital Engagement is just like Community Engagement but you </li></ul><ul><li>Listen </li></ul><ul><li>Talk </li></ul><ul><li>On-Line, in the many On-Line Communities </li></ul>
    8. 8. What Are ‘ On-Line ’ Communities?
    9. 9. Facebook
    10. 10.
    11. 11.
    12. 12. Twitter <ul><li>A great way to waste time </li></ul><ul><li>Good for broadcasting messages </li></ul><ul><li>Good for asking questions of your peers </li></ul><ul><li>Difficult to manage conversations </li></ul>
    13. 13. Be Careful What You Say!
    14. 14.
    15. 15. Image Hosting Site With A Community.
    16. 16. Flickr Groups
    17. 17. But Remember When Posting To Flickr Groups <ul><li>Good </li></ul><ul><li>Bad! </li></ul>
    18. 18. Show Your Customers You Are Human.
    19. 19.
    20. 20.
    21. 21. Use A CC Licence
    22. 22. Hyperlocal Sites What is ‘ Hyperlocal ’
    23. 23. Map of hyperlocal websites at
    24. 24.
    25. 25.
    26. 26.
    27. 27.
    28. 28.
    29. 29. How Can Hyperlocal Sites Help You? <ul><li>Getting your messages out on different platforms </li></ul><ul><li>Remove barriers between your organisation & public </li></ul><ul><li>Trusted by their readers / visitors </li></ul><ul><li>They don ’ t have the shackles of the risk averse organisation when it comes to technology </li></ul>
    30. 30. On-Line Meetings <ul><li>Ask The Commander </li></ul><ul><li>Chief Superintendent Bernie O ’ Reilly One Finger Typist Extraordinaire </li></ul>
    31. 31. Ask The Commander <ul><li>Stoke-on-Trent Division of Staffordshire Police held the first On-Line police meeting in the UK. </li></ul><ul><li>Divisional Commander Chief Superintendent Bernie O ’ Reilly took part in the meeting and answered questions live in the session from a mixture of sources: </li></ul><ul><ul><li>Asked during the live chat </li></ul></ul><ul><ul><li>E-mailed in before the event </li></ul></ul><ul><ul><li>Left in comments on Pits n Pots </li></ul></ul><ul><li>63 people watched or got involved in the meeting as it happened, which was five fold increase in the numbers they would expect to attend a ‘ physical ’ meeting. </li></ul><ul><li>The meeting is archived and has been viewed a further 637 times. </li></ul>
    32. 32. Reporting On The Police <ul><li>Drugs Raids </li></ul><ul><li>ANPR Operation </li></ul>
    33. 33. Reporting For The Community <ul><li>Hyperlocal sites: </li></ul><ul><ul><li>Are not constrained to column inches </li></ul></ul><ul><ul><li>Don ’ t need to sensationalise to sell copies </li></ul></ul><ul><ul><li>Use more pictures </li></ul></ul><ul><ul><li>Promote the story more than traditional press </li></ul></ul><ul><ul><li>Publish on more platforms </li></ul></ul><ul><ul><ul><li>Website </li></ul></ul></ul><ul><ul><ul><li>Twitter </li></ul></ul></ul><ul><ul><ul><li>Flickr </li></ul></ul></ul><ul><ul><li>Are grassroots & honest, they don ’ t need an angle </li></ul></ul>
    34. 34. Help Them To Help You
    35. 35. Help Them To Help You
    36. 36. But Hyperlocals Are Not Regulated <ul><li>And your point is? </li></ul><ul><li>Trust them </li></ul><ul><li>Work with them </li></ul><ul><li>Help them to help you </li></ul><ul><li>What is the worst that can possibly happen? </li></ul><ul><li>Really? </li></ul><ul><li>If they break your trust then you stop working with them. </li></ul>
    37. 37. <ul><li>William Perrin TAL </li></ul><ul><li>What can Talk About Local do to help you? </li></ul><ul><li>Signposting & introductions to Hyperlocal sites </li></ul><ul><li>Advising management on how to approach hyperlocal publishing </li></ul><ul><li>Training frontline staff on how to get the best from the available tools </li></ul>
    38. 38. Mike Rawlins @mike_rawlins [email_address]