Digital Engagement & Community Safety


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Presentation for the Digital Engagement & Community Safety conference 18 Jan 2011

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  • Remember MySpace & AOL?
  • Lets have a brief look at Flickr, what is being done and what else could you do?
  • Front page of a search for Police on Flickr.
  • 11 Contacts, not a huge amount but at least they are making the effort to follow people, lets have a look at their contacts
  • Oh!
  • CC License Important. Allow sharing with your community
  • Nicely ordered and sorted sets of pictures
  • Interesting use of Flickr by West Yorkshire police
  • Join your local Flickr group(s) go to meetings and outings.
  • People like pictures of police vehicles.....
  • 500 people in the villages covered by this site, 400 of them read it every day. What better way to get your message out.....
  • Ambridge is based on Parwich and a couple of other sites. Talk About Local advised the BBC script writers prior to Ambridge getting their own blog. Poor dead Nigel.
  • Community site centred on one estate in Tunstall which in recent months has grown to cover the local town as well. Local police press officer has a log in to the site and can post directly.
  • Digital Engagement & Community Safety

    1. 1. <ul><li>William Perrin TAL </li></ul>Mike Rawlins Digital Engagement And Community Safety On-Line Communities
    2. 2. What Are ‘On-Line’ Communities?
    3. 3. Image Hosting Site With A Community.
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    10. 10. Irony?
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    14. 14. Build Some Bridges
    15. 15. Build Some Bridges
    16. 16. But Remember When Posting To Flickr Groups: <ul><li>Good </li></ul><ul><li>BAD! </li></ul>
    17. 17. Show Your Customers You Are Human.
    18. 18. 100 Extra Points If You Post Pictures Like This!
    19. 19. Hyperlocal Sites What is ‘Hyperlocal’
    20. 20. Map of hyperlocal websites at
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    27. 27. How Can Hyperlocal Sites Help You? <ul><li>Getting your messages out on different platforms </li></ul><ul><li>Remove barriers between police & public </li></ul><ul><li>Trusted by their readers / visitors </li></ul><ul><li>Technology, they don’t have the shackles of the risk averse organisation </li></ul>
    28. 28. On-Line Meetings <ul><li>Ask The Commander </li></ul><ul><li>Chief Superintendent Bernie O’Reilly One Finger Typist Extraordinaire </li></ul>
    29. 29. Ask The Commander <ul><li>Mike Rawlins of Pits n Pots worked with Stoke-on-Trent Division of Staffordshire Police to hold the first On-Line police meeting in the UK. </li></ul><ul><li>Divisional Commander Chief Superintendent Bernie O’Reilly took part in the meeting and answered questions live in the session from a mixture of sources: </li></ul><ul><ul><li>Asked during the live chat </li></ul></ul><ul><ul><li>E-mailed in before the event </li></ul></ul><ul><ul><li>Left in comments on Pits n Pots </li></ul></ul><ul><li>63 people watched or got involved in the meeting as it happened, which was five fold increase in the numbers they would expect to attend a ‘physical’ meeting. </li></ul><ul><li>The meeting is archived and has been viewed a further 522 times. </li></ul>
    30. 30. Reporting On The Police <ul><li>Drugs Raids </li></ul><ul><li>ANPR Operation </li></ul>
    31. 31. Reporting On The Police <ul><li>Hyperlocal sites: </li></ul><ul><ul><li>Are not constrained to column inches </li></ul></ul><ul><ul><li>Don’t need to sensationalise to sell copies </li></ul></ul><ul><ul><li>Use more pictures </li></ul></ul><ul><ul><li>Promote the story more than traditional press </li></ul></ul><ul><ul><li>Publish on more platforms </li></ul></ul><ul><ul><ul><li>Website </li></ul></ul></ul><ul><ul><ul><li>Twitter </li></ul></ul></ul><ul><ul><ul><li>Flickr </li></ul></ul></ul><ul><ul><li>Are grassroots & honest, they don’t need an angle </li></ul></ul>
    32. 32. But Hyperlocals Are Not Regulated <ul><li>And your point is? </li></ul><ul><li>Trust them </li></ul><ul><li>Work with them </li></ul><ul><li>Help them to help you </li></ul><ul><li>What is the worst that can possibly happen? </li></ul><ul><li>Really? </li></ul><ul><li>If they break your trust then you stop working with them. </li></ul>
    33. 33. <ul><li>William Perrin TAL </li></ul><ul><li>What can Talk About Local do to help you? </li></ul><ul><li>Signposting & introductions to Hyperlocal sites </li></ul><ul><li>Advising management on how to approach hyperlocal publishing </li></ul><ul><li>Training frontline staff on how to get the best from the available tools </li></ul>
    34. 34. Mike Rawlins @mike_rawlins [email_address] 07720 288366
    35. 35. Photo Credits & Links <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Bins pic > </li></ul><ul><li>Body pic > </li></ul><ul><li>Police Eeyore pic > </li></ul>