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Digital Engagement & Community Safety



Presentation for the Digital Engagement & Community Safety conference 18 Jan 2011

Presentation for the Digital Engagement & Community Safety conference 18 Jan 2011



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  • Remember MySpace & AOL?
  • Lets have a brief look at Flickr, what is being done and what else could you do?
  • Front page of a search for Police on Flickr.
  • 11 Contacts, not a huge amount but at least they are making the effort to follow people, lets have a look at their contacts
  • Oh!
  • CC License Important. Allow sharing with your community
  • Nicely ordered and sorted sets of pictures
  • Interesting use of Flickr by West Yorkshire police
  • Join your local Flickr group(s) go to meetings and outings.
  • People like pictures of police vehicles.....
  • 500 people in the villages covered by this site, 400 of them read it every day. What better way to get your message out.....
  • Ambridge is based on Parwich and a couple of other sites. Talk About Local advised the BBC script writers prior to Ambridge getting their own blog. Poor dead Nigel.
  • Community site centred on one estate in Tunstall which in recent months has grown to cover the local town as well. Local police press officer has a log in to the site and can post directly.

 Digital Engagement & Community Safety Digital Engagement & Community Safety Presentation Transcript

    • William Perrin TAL
    Mike Rawlins Digital Engagement And Community Safety On-Line Communities
  • What Are ‘On-Line’ Communities?
  • Image Hosting Site With A Community. View slide
  • View slide
  • Irony?
  • Build Some Bridges
  • Build Some Bridges
  • But Remember When Posting To Flickr Groups:
    • Good
    • BAD!
  • Show Your Customers You Are Human.
  • 100 Extra Points If You Post Pictures Like This!
  • Hyperlocal Sites What is ‘Hyperlocal’
  • Map of hyperlocal websites at openlylocal.com
  • How Can Hyperlocal Sites Help You?
    • Getting your messages out on different platforms
    • Remove barriers between police & public
    • Trusted by their readers / visitors
    • Technology, they don’t have the shackles of the risk averse organisation
  • On-Line Meetings
    • Ask The Commander
    • Chief Superintendent Bernie O’Reilly One Finger Typist Extraordinaire
  • Ask The Commander
    • Mike Rawlins of Pits n Pots worked with Stoke-on-Trent Division of Staffordshire Police to hold the first On-Line police meeting in the UK.
    • Divisional Commander Chief Superintendent Bernie O’Reilly took part in the meeting and answered questions live in the session from a mixture of sources:
      • Asked during the live chat
      • E-mailed in before the event
      • Left in comments on Pits n Pots
    • 63 people watched or got involved in the meeting as it happened, which was five fold increase in the numbers they would expect to attend a ‘physical’ meeting.
    • The meeting is archived and has been viewed a further 522 times.
  • Reporting On The Police
    • Drugs Raids
    • ANPR Operation
  • Reporting On The Police
    • Hyperlocal sites:
      • Are not constrained to column inches
      • Don’t need to sensationalise to sell copies
      • Use more pictures
      • Promote the story more than traditional press
      • Publish on more platforms
        • Website
        • Twitter
        • Flickr
      • Are grassroots & honest, they don’t need an angle
  • But Hyperlocals Are Not Regulated
    • And your point is?
    • Trust them
    • Work with them
    • Help them to help you
    • What is the worst that can possibly happen?
    • Really?
    • If they break your trust then you stop working with them.
    • William Perrin TAL
    • What can Talk About Local do to help you?
    • Signposting & introductions to Hyperlocal sites
    • Advising management on how to approach hyperlocal publishing
    • Training frontline staff on how to get the best from the available tools
  • Mike Rawlins @mike_rawlins [email_address] 07720 288366
  • Photo Credits & Links
    • http://www.flickr.com/photos/westmerciapolice/
    • http://www.flickr.com/photos/surreypolice/
    • http://www.flickr.com/photos/cheshirepolice
    • http://www.flickr.com/photos/westyorkshiregraffitialerts/
    • Bins pic > http://www.flickr.com/photos/metropolitanpolice/4647300182/
    • Body pic > http://www.flickr.com/photos/tenderisthebridge/379600663/
    • Police Eeyore pic > http://www.flickr.com/photos/bellatrix6/3794430606/