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Digital Engagement & Community Safety

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Presentation for the Digital Engagement & Community Safety conference 18 Jan 2011

Presentation for the Digital Engagement & Community Safety conference 18 Jan 2011

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  • Remember MySpace & AOL?
  • Lets have a brief look at Flickr, what is being done and what else could you do?
  • Front page of a search for Police on Flickr.
  • 11 Contacts, not a huge amount but at least they are making the effort to follow people, lets have a look at their contacts
  • Oh!
  • CC License Important. Allow sharing with your community
  • Nicely ordered and sorted sets of pictures
  • Interesting use of Flickr by West Yorkshire police
  • Join your local Flickr group(s) go to meetings and outings.
  • People like pictures of police vehicles.....
  • 500 people in the villages covered by this site, 400 of them read it every day. What better way to get your message out.....
  • Ambridge is based on Parwich and a couple of other sites. Talk About Local advised the BBC script writers prior to Ambridge getting their own blog. Poor dead Nigel.
  • Community site centred on one estate in Tunstall which in recent months has grown to cover the local town as well. Local police press officer has a log in to the site and can post directly.
  • Transcript

    • 1.
      • William Perrin TAL
      Mike Rawlins Digital Engagement And Community Safety On-Line Communities
    • 2. What Are ‘On-Line’ Communities?
    • 3. Image Hosting Site With A Community.
    • 4.
    • 5.
    • 6.
    • 7.
    • 8.
    • 9.
    • 10. Irony?
    • 11.
    • 12.
    • 13.
    • 14. Build Some Bridges
    • 15. Build Some Bridges
    • 16. But Remember When Posting To Flickr Groups:
      • Good
      • BAD!
    • 17. Show Your Customers You Are Human.
    • 18. 100 Extra Points If You Post Pictures Like This!
    • 19. Hyperlocal Sites What is ‘Hyperlocal’
    • 20. Map of hyperlocal websites at openlylocal.com
    • 21.
    • 22.
    • 23.
    • 24.
    • 25.
    • 26.
    • 27. How Can Hyperlocal Sites Help You?
      • Getting your messages out on different platforms
      • Remove barriers between police & public
      • Trusted by their readers / visitors
      • Technology, they don’t have the shackles of the risk averse organisation
    • 28. On-Line Meetings
      • Ask The Commander
      • Chief Superintendent Bernie O’Reilly One Finger Typist Extraordinaire
    • 29. Ask The Commander
      • Mike Rawlins of Pits n Pots worked with Stoke-on-Trent Division of Staffordshire Police to hold the first On-Line police meeting in the UK.
      • Divisional Commander Chief Superintendent Bernie O’Reilly took part in the meeting and answered questions live in the session from a mixture of sources:
        • Asked during the live chat
        • E-mailed in before the event
        • Left in comments on Pits n Pots
      • 63 people watched or got involved in the meeting as it happened, which was five fold increase in the numbers they would expect to attend a ‘physical’ meeting.
      • The meeting is archived and has been viewed a further 522 times.
    • 30. Reporting On The Police
      • Drugs Raids
      • ANPR Operation
    • 31. Reporting On The Police
      • Hyperlocal sites:
        • Are not constrained to column inches
        • Don’t need to sensationalise to sell copies
        • Use more pictures
        • Promote the story more than traditional press
        • Publish on more platforms
          • Website
          • Twitter
          • Flickr
        • Are grassroots & honest, they don’t need an angle
    • 32. But Hyperlocals Are Not Regulated
      • And your point is?
      • Trust them
      • Work with them
      • Help them to help you
      • What is the worst that can possibly happen?
      • Really?
      • If they break your trust then you stop working with them.
    • 33.
      • William Perrin TAL
      • What can Talk About Local do to help you?
      • Signposting & introductions to Hyperlocal sites
      • Advising management on how to approach hyperlocal publishing
      • Training frontline staff on how to get the best from the available tools
    • 34. Mike Rawlins @mike_rawlins [email_address] 07720 288366
    • 35. Photo Credits & Links
      • http://www.flickr.com/photos/westmerciapolice/
      • http://www.flickr.com/photos/surreypolice/
      • http://www.flickr.com/photos/cheshirepolice
      • http://www.flickr.com/photos/westyorkshiregraffitialerts/
      • Bins pic > http://www.flickr.com/photos/metropolitanpolice/4647300182/
      • Body pic > http://www.flickr.com/photos/tenderisthebridge/379600663/
      • Police Eeyore pic > http://www.flickr.com/photos/bellatrix6/3794430606/

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