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Realtor.org listing presentation
 

Realtor.org listing presentation

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    Realtor.org listing presentation Realtor.org listing presentation Presentation Transcript

    • INSTRUCTIONS FOR USE: Customize this section with your picture, background and experience, and company/contact information, or delete if you are adding this to an existing presentation Customize this section with neighborhood sales information, including comps and homes for sale nearby Delete this section if you do not have a Facebook® Business page with the Social Connections App installed Delete this section if you do not have Showcase Listing Enhancements from REALTOR.com® Delete this section if you do not have Buyer Assist by REALTOR.com® Delete this section if you do not have Featured Homes™ on REALTOR.com® Delete this section if you do not have Top Producer® CRMFor information on additional products and services from REALTOR.com® or questions about this listingpresentation, please call 800-878-4166
    • ANY FAMILY RESIDENCE1234 Main StreetAny Town, USA 00000
    • ® REALTOR ProfileNameCompany InformationContact InformationWebsite/emailYears in businessEducationDesignationsOrganizations (agent photo here) Introductory paragraph goes here 1
    • Community InvolvementList your CommunityInvolvement here 2
    • My Recent Sales• Recent Sale Address 1• Recent Sale Address 2• Recent Sale Address 3• Recent Sale Address 4 3
    • Testimonials• List your testimonials here 4
    • My Awards & Designations• List Professional Accomplishments 6
    • Asking Price vs. Selling PriceStrategically pricing your home to get it sold for themost money in the least amount of time Price too low and you lose the value. Price too high and you lose the buyers. 7
    • Critical Weeks When ListedPricing correctly helps you strike a deal whenthere is more competition for your home. 8
    • Pricing vs. Potential BuyersProperly priced, you will have the possibility ofmany more buyers competing for your property. 9
    • Importance of PricingI will negotiate on your behalf to help get the best priceat the best terms in the shortest amount of time. Over time a home that has not been sold may attract offers below market value. 10
    • Recent Sale Comparables A snapshot of comparable homes sold recently in your area• Address of Comp. 1 I List Price I Sale Price I DOM• Address of Comp. 2 I List Price I Sale Price I DOM• Address of Comp. 3 I List Price I Sale Price I DOM• Address of Comp. 4 I List Price I Sale Price I DOM PHOTOS OF HOMES HERE 3
    • Competitive Market Analysis YOUR HOME: 123 Main StreetINSERT CMA FOR PROPERTY HERE 3
    • Preview of Your HomeIn addition to my efforts, the associates in my officemay be assisting me in locating buyers, showing andselling your home. 11
    • Importance ofInternet Home HOME BUYERS AND SELLERS - 2011Search ALMOST 90% OF HOME BUYERS AND SELLERS USED THE INTERNET TO• Almost 90% of home SEARCH FOR THEIR HOME buyers and sellers use the internet to search for their home1• Reach the widest audience of potential buyers• More buyers = better chance of finding one that is willing to meet your terms, price and desired closing date 1 National Association of REALTORS®, Profile of Home Buyers and Sellers, 2011 12
    • Where BuyersFound Homes• 40% of buyers found a home via the internet – up from 8% in 2001 Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2011 14
    • How BuyersFound TheirHomes• 2002: Internet surpassed print ads• 2004: More buyers found their home on internet than from signs• 2009: The internet is THREE TIMES as powerful as signs Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2011 15 5
    • Best of All BUYERS SEARCH OUR LOCAL WEB SITEWorlds BUYERS WHO ARE JUST ON REALTOR.COM®I market to buyers whoare on our site PLUSbuyers who have not yetpicked a broker. PRINT ADS BUYERS WHO SEARCH OUR LOCAL SITE AND REALTOR.COM® For illustrative purposes. Varies by broker and region. 16
    • ®REALTOR.com Most ViewedFacts That Matter• Visitors on REALTOR.com ® stay longer than on other comparable sites. They take another look at a property and really comb through the details.• Visitors on REALTOR.com ® also come back more often than on any other comparable site.Strong Nationally Where more home buyers and sellers view more listings than anywhere else. That means your home has more chances to be seen and ultimately purchased. comScore, Media Metrix, Key Measures Report, October 2011 for REALTOR.com® and other comparable real estate aggregation sites and excluding sites of franchisors/brokerages. REALTOR.com® numbers include MSN® referring numbers. Figures represent percentages of the top 5 websites in each category – Due to rounding, charts may not add up to 100%. 17
    • REALTOR.com ® Most Viewed in theFacts That Matter Minneapolis-St. Paul Area• Minneapolis-St. Paul visitors view more pages ® on REALTOR.com .Strong Locally Where more home buyers and sellers view more listings than anywhere else. That means your home has more chances to be seen and ultimately purchased. comScore, Media Metrix, Key Measures Report, October 2011 for REALTOR.com® and other comparable real estate aggregation sites and excluding sites of franchisors/brokerages. REALTOR.com® numbers include MSN® referring numbers. Figures represent percentages of the top 5 websites in each category – Due to rounding, charts may not add up to 100%. 17
    • REALTOR.com ® Most Time Spent in theFacts That Matter Minneapolis-St. Paul Area• Minneapolis-St. Paul visitors spend more time searching for a home on ® REALTOR.com .Strong Locally Where home buyers and sellers choose to stay longer than anywhere else. That translates into more quality consumers spending more time looking at your brand and your listings. comScore, Media Metrix, Key Measures Report, October 2011 for REALTOR.com® and other comparable real estate aggregation sites and excluding sites of franchisors/brokerages. REALTOR.com® numbers include MSN® referring numbers. Figures represent percentages of the top 5 websites in each category – Due to rounding, charts may not add up to 100%. 17
    • SocialNetworkingI will use socialnetworking as anon-intrusive way tokeep my networkapprised of yourlisting. 18
    • Because ®REALTOR.comhas millions oflistings…I will make yoursstand out 19
    • ®REALTOR.com AppsMobile Marketing Plan• Buyers driving through the neighborhood can: - Find your home, get directions and a map - Connect with me in one “click” to get details and make an appointment Buyers who are searching in this neighborhood can find ® me through REALTOR.com mobile marketing. 20
    • Showcase ListingEnhancementsHow will I showcase yourhome to the most buyers?• I will help your home rise to the top of the search, above other homes, by adding more photos. Screen shots represent site as of publication date. Site subject to change without notice.
    • Showcase ListingEnhancementsHow will I showcase yourhome to the most buyers?• I place my cell phone number at multiple points to increase buyer calls for your property. Screen shots represent site as of publication date. Site subject to change without 22 notice.
    • Showcase ListingEnhancementsHow will I showcase yourhome to the most buyers?• I will make your home stand out with a video or virtual tour. Close to 173 million Americans watch videos on the internet every month1 1 comScore, Media Metrix, January 2011 Screen shots represent site as of publication date. Site subject to change without notice. 23
    • Showcase ListingEnhancementsOpen Houses• Local and regional buyers make up half of the market.• I will post your Open House on the website where more consumers are doing research.• Those who know the neighborhood may refer their friends to your Open House. 24
    • ®REALTOR.comBrings International FrenchBuyers to You Chinese DutchTranslated into 11 Englishlanguages, the GermanREALTOR.com® globalsite offers international Italianand investment buyers Japanesethe opportunity to viewyour listing in their Koreannative language. Portuguese Russian Spanish
    • ®REALTOR.comBrings InternationalBuyers to YouInternational buyershave an easy way tocontact me withquestions regardingyour home.
    • Online ListingPerformance ReportREALTOR.com® trackingreport shows how manybuyers are looking at yourhome. 33
    • Buyer AssistBY REALTOR.COM®• Thousands of home buyers sign-up for home search assistance on ® REALTOR.com each month.• To help buyers find your home, I am 1 of only 2 agents positioned on ® REALTOR.com in the zip code where your home is located.• This exclusive program enables me to guide home buyers towards the purchase of a home during a critical phase of their search. Screen shots represent site as of publication date. Site subject to change without notice.
    • Featured Homes ™Locally, regionally,nationally andinternationally• Move-up buyers• First time homeowners• Local buyers• Relocation buyers• Investors• Foreign buyers 28
    • Featured Homes ™• I can make your home the first one buyers see• Triple the number of buyers who see your home• Exclusive position gets your home seen before all others Screen shots represent site as of publication date. Site subject to change without29 notice.
    • Top Producer ®Top Producer CRMhelps convert moreinternet buyers. 32
    • Online MarketingAdvantage Showcase Listing Enhancements I will enhance your listings on the top websites, including REALTOR.com®, with the features buyers want most Featured Homes™ Your home will have premium positioning on the most viewed real estate site,1 REALTOR.com® Buyer Assist by REALTOR.com® More people will potentially see your home helping create more demand Mobile Reach Your property will appear on the REALTOR.com® mobile apps so mobile consumers can find your home Facebook® Application I will display your property on my social media sites such as Facebook® and Twitter™ Top Producer® CRM My data system helps manage prospective buyers so that I never miss an inquiry, request or referral 1 comScore, Media Metrix October 2011 24 ©2011 REALTOR.com® All rights reserved. rdc_listing presentation_MN_120511