1. Women’s Annex © 2013Conﬁdentiality: This presentation contains conﬁdential information.
Unauthorized dissemination, distribution or copying of this presentation is strictly prohibited.
2. The most signiﬁcant project of the Women’s Annex Foundation has been the building of
eleven Internet classrooms in high schools in Herat, Afghanistan. Known as The Afghan
Development Project, the original goal was to connect 40 schools in Herat, and
160,000 Afghan children to as many or more schools in Europe and USA. Social
Media will give a face and voice to the future of Afghanistan, Europe, USA, and the rest of
the World. Today that goal has been extended to 1,000 schools and millions of
students in Central and Southern Asia.
WOMEN’S ANNEX FOUNDATION (WAF) is a separate 501 (c)(3)
not-for-proﬁt foundation (applied for*) where a portion of the proﬁts from
Film Annex, Women’s Annex, ModelsWebTV and other corporate, individual,
government and philanthropic donors are used to support the education of
children in Central Asia and to support women’s empowerment issues
throughout the world.
WomensAnnex.com is a for proﬁt company and a leading online ﬁlm distribution and writing platform that pays women revenues based
on their quality and reach of their Social Media work. Women’s Annex promotes women’s empowerment in developing countries,
starting from Central and Southern Asia, and expanding to the entire world. Women’s Annex is led by Roya Mahboob who was named a
Pioneer in the 2013 TIME 100 Most Inﬂuential People in the World. The 2013 TIME 100 includes artists,
political leaders, pioneers, titans, and icons ranging from Barack Obama to Beyonce. Sheryl Sandberg the COO of Facebook and author
of “Lean In” introduced Roya Mahboob on the 2013 TIME 100:
“Though women’s rights in Afghanistan have improved since the fall of the repressive Taliban
regime 12 years ago, many Afghans still believe that a woman should work only in the home,
caring for her family. Technology entrepreneur Roya Mahboob is working in clever new ways to
change this continuing cultural stereotype. Mahboob’s Afghan Citadel Software Co., an IT consulting
ﬁrm founded in 2010, employs 25 people, 18 of whom are women. Her employees develop soft-
ware and databases for private companies, government ministries and NATO. To make these jobs
more accessible to Afghan women, ﬁve of the employees are able to work from home.
Mahboob’s plans are even more ambitious. Most public access to the Internet in Afghanistan is
restricted to urban Internet cafés, which are often uncomfortable or unsafe places for women.
That doesn’t work for Mahboob — so she is building 40 free Internet-enabled classrooms across
Afghanistan to allow more than 160,000 female students to connect to the world. She also founded
a multilingual blog and video site to give these women a platform for telling their stories. Nearly
300 female student bloggers have posted on the site, making themselves heard and changing the
way the world sees Afghanistan … and how Afghan girls and women see themselves.”
Women’s Annex encourages women all over the world including developing countries such as Afghanistan, Armenia, Azerbaijan, Bangladesh,
Bhutan, India, Kyrgyzstan, Kazakhstan, Maldives, Nepal, Pakistan, Sri Lanka, Tajikistan, Turkmenistan, and Uzbekistan to be ﬁnancially independent
Topics on Women’s Annex include education, arts, business, and sports. Women’s Annex receives 6,000 license-free professional
ﬁlms and videos from Film Annex.
Sheryl Sandberg COO of Facebook and Roya Mahboob of Women’s Annex in California
THE AFGHAN DEVELOPMENT PROJECT
Roya Mahboob and Fereshteh Forough, started the Afghan Development Project in
March 2012. With the ﬁnancial support of Film Annex and Francesco Rulli, eleven Internet classrooms
have been built in high schools in Herat, Afghanistan as of June 2013, and the goal is to build forty
Internet classrooms in high schools. Social Media is the ﬁrst step to connect forty schools
and 160,000 Afghan children to as many or more schools in Europe and the United States.
Social Media will give a face and voice to the women and children of South and Central Asia. Women’s
Annex provides training in social media for 5000 female students in the eleven existing public schools
today via Examer. Schools in Herat, Afghanistan include:
• Baghnazargah School – Opened on April 25, 2012
• Hoza-E-Karbas School – Opened on May 23, 2012
• Hatiﬁ School – Opened on June 26, 2012
• Qhovaye Char School – Opened on August 13, 2012
• Amir Ali Sher Nawaie School – Opened on October 4th, 2012
• Mahjoobe Heravi High School – Opened on December 5th, 2012
• Malake Jalali High School – Opened on January 28th, 2013
• Fateh High School – Spring 2013
• Mirman Hayati High School – Spring 2013
Classroom, Before Renovation Classroom, After Renovation
Examer is a vocational and educational online software that connects students to the business world of Social and Digital media,
and it allows students to:
• Use Social Media platforms such as Facebook, LinkedIn and Twitter,
• To take academic tests,
• To do their homework, and
• To publish essays, ﬁlms, and blogs online.
Examer has 5,000 Afghan women on the platform as of May 2013, and we are expanding to Azerbaijan, Sri Lanka, various
countries in Africa, and the Caribbean.
Examer’s Content Creator – Examer
has a “Content Creator” where students
can quote and re-purpose content from
existing Social Media networks to create
their own original content. Training and
education is our ﬁrst priority. Students
from developing countries like Afghanistan
learn how to produce content such as
articles, ﬁlm treatments, scripts, ﬁlms and
more. They also learn how to promote
their content online and simultaneously
The highest achieving students are paid and/or win educational scholarships. The Micro
Scholarship Payment System is tailored to the needs of regional languages and
cultures. Three exceptional Afghan women, Elaha Mahboob, Roya Mahboob, and Fereshteh
Forough originally developed Examer for the education of Afghan children. Today, Examer is
being oﬀered license free to women and children around the globe.