About Michael is a well established authority on CRM (Customer Relationship Management) and Social CRM strategies and best practices. Michael is also known for his understanding of the Social and Mobile audience and how to engage this group on their terms extending the basic foundation of CRM.
Michael has deep insight in the use of Social Media Monitoring to bolster CRM strategies such as Lead Generation and Customer Support.
Michael is a Customer Success Manager for Microsoft Dynamics CRM.
Michael served as the National President and National Board member of the CRM Association, the Advisory Board of CRM and DW Experts; and on the Editorial Advisory Panel of Touch Briefings.