This Sexy Email Event presentation of Margaret Farmakis is about What's Hot or Not en Emailmarketing.

1. 2 december 2010 Margaret Farmakis / ReturnPath Undercurrent - Amsterdam

2. Is Your Email Marketing Strategy Hot…Or Not

4. About Margaret

5. Email Works

6. 78% of marketers rate email as “excellent” or “good” for ROI – higher than any other direct marketing channel. -Econsultancy

7. Copyright © by FEDMA Do you use regular newsletters as a part of your communication?

8. 84% of consumers report clicking through a relevant email offer. - Epsilon

9. Over 60% of respondents value the email programs they participate in.

11. Is email sexy?

12. HOT NOT or

13. HOT: Delivery to the Inbox

16. NOT: Being Junked or Blocked

17. If you are like the average email marketer, 20% doesn’t get delivered to the inbox

18. European countries’ email deliverability rates

20. Know Where Your Email Goes

21. Hint : Sent – Bounces ≠ Delivered

22. Know your sender reputation

24. Why Do Subscribers Complain? I don’t trust you. I wasn’t expecting this. Who are you?

25. List Hygiene Pitfalls Unknown Users Spam Traps Unsubscribe

26. Knowledge = Power www.SenderScore.org

27. HOT: Email Designed for Response

28. What can you do to stand out?

32. NOT: Ignoring the Subscriber Experience

37. HOT: Integrating Email & Social Media @

38. New Theme 87% of EU and US Fortune 100 companies use social media today Source: Burson-Marstellar

39. 75% plan to increase their social media investment in the next 12 months Source: King Fish Media, HubSpot & Junta42

41. Source: Anderson Analytics

42. So what is so interesting about social media?!

50. @facebook.com

51. NOT: Failure to Optimise

52. “ Slacktivism”

53. One out of every 4 marketers… Source: GetResponse

55. Does your company engage in online conversations about your brand or products?

56. Does your company have defined metrics for measuring social media metrics?

57. If so, who does the measuring?

58. What is your ROI from social media activities?

59. Measure your efforts.

60. HOT: Respect Your Subscribers Preferences

61. One size DOESN’T fit all

67. NOT: Treating Your Subscribers Like Sheep

68. U.S. email volume will hit 838 billion marketing messages by 2013.

69. The number of text messages sent daily exceeds the population of the planet.

70. There are over 100,000 apps available for iPhone.

71. More than 3,000 new books are published every day

72. iTunes has over 12 million songs, 55,000 TV episodes and over 8,500 movies.

73. Hotmail Sweep to keep email organized Sweep to delete unwanted messages Filter messages with a single click View an entire email conversation at a glance Gmail

74. BUY NOW! BUY NOW ! BUY NOW! BUY NOW!

75. Top Reasons Consumers Unsubscribe from Email Lists

76. So what’s the verdict? HOT NOT or

77. HOT

78. QUESTIONS

79. Don’t forget! Drop off your business card to get a copy of our EU Deliverability Handbook

80. Margaret Farmakis Senior Director of Response Consulting Return Path +44 (0) 2030 023 741 [email_address] THANK YOU!