Sexy Email Margaret Farmakis ReturnPath

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This Sexy Email Event presentation of Margaret Farmakis is about What's Hot or Not en Emailmarketing.

This Sexy Email Event presentation of Margaret Farmakis is about What's Hot or Not en Emailmarketing.

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  • 1. 2 december 2010 Margaret Farmakis / ReturnPath Undercurrent - Amsterdam
  • 2. Is Your Email Marketing Strategy Hot…Or Not
  • 3.
    • Manage your reputation.
    • Reach the inbox.
    • Earn a response.
    • Celebrate subscribers.
    • Get promoted.
    • Be happy.
    • Retire young.
    • Look gorgeous.
  • 4. About Margaret
  • 5. Email Works
  • 6. 78% of marketers rate email as “excellent” or “good” for ROI – higher than any other direct marketing channel. -Econsultancy
  • 7. Copyright © by FEDMA Do you use regular newsletters as a part of your communication?
  • 8. 84% of consumers report clicking through a relevant email offer. - Epsilon
  • 9. Over 60% of respondents value the email programs they participate in.
  • 10.
      • 57% of users worldwide are more likely to buy a product in store after receiving a marketing email
    Source: e-Dialog
  • 11. Is email sexy?
  • 12. HOT NOT or
  • 13. HOT: Delivery to the Inbox
  • 14.  
  • 15.  
  • 16. NOT: Being Junked or Blocked
  • 17. If you are like the average email marketer, 20% doesn’t get delivered to the inbox
  • 18. European countries’ email deliverability rates
  • 19.  
  • 20. Know Where Your Email Goes
  • 21. Hint : Sent – Bounces ≠ Delivered
  • 22. Know your sender reputation
  • 23.
    • Complaints
    • Poor List Quality
    • Infrastructure
    • No Sending Permanence
    Why Your Sender Reputation Could Be Bad:
  • 24. Why Do Subscribers Complain? I don’t trust you. I wasn’t expecting this. Who are you?
  • 25. List Hygiene Pitfalls Unknown Users Spam Traps Unsubscribe
  • 26. Knowledge = Power www.SenderScore.org
  • 27. HOT: Email Designed for Response
  • 28. What can you do to stand out?
  • 29.  
  • 30.  
  • 31.  
  • 32. NOT: Ignoring the Subscriber Experience
  • 33.  
  • 34.  
  • 35.  
  • 36.  
  • 37. HOT: Integrating Email & Social Media @
  • 38. New Theme 87% of EU and US Fortune 100 companies use social media today Source: Burson-Marstellar
  • 39. 75% plan to increase their social media investment in the next 12 months Source: King Fish Media, HubSpot & Junta42
  • 40.  
  • 41. Source: Anderson Analytics
  • 42. So what is so interesting about social media?!
  • 43.  
  • 44.  
  • 45.  
  • 46.  
  • 47.  
  • 48.  
  • 49.  
  • 50. @facebook.com
  • 51. NOT: Failure to Optimise
  • 52. “ Slacktivism”
  • 53. One out of every 4 marketers… Source: GetResponse
  • 54.  
  • 55. Does your company engage in online conversations about your brand or products?
  • 56. Does your company have defined metrics for measuring social media metrics?
  • 57. If so, who does the measuring?
  • 58. What is your ROI from social media activities?
  • 59. Measure your efforts.
  • 60. HOT: Respect Your Subscribers Preferences
  • 61. One size DOESN’T fit all
  • 62.  
  • 63.  
  • 64.  
  • 65.  
  • 66.  
  • 67. NOT: Treating Your Subscribers Like Sheep
  • 68. U.S. email volume will hit 838 billion marketing messages by 2013.
  • 69. The number of text messages sent daily exceeds the population of the planet.
  • 70. There are over 100,000 apps available for iPhone.
  • 71. More than 3,000 new books are published every day
  • 72. iTunes has over 12 million songs, 55,000 TV episodes and over 8,500 movies.
  • 73. Hotmail Sweep to keep email organized Sweep to delete unwanted messages Filter messages with a single click View an entire email conversation at a glance Gmail
  • 74. BUY NOW! BUY NOW ! BUY NOW! BUY NOW!
  • 75. Top Reasons Consumers Unsubscribe from Email Lists
  • 76. So what’s the verdict? HOT NOT or
  • 77. HOT
  • 78. QUESTIONS
  • 79. Don’t forget! Drop off your business card to get a copy of our EU Deliverability Handbook
  • 80. Margaret Farmakis Senior Director of Response Consulting Return Path +44 (0) 2030 023 741 [email_address] THANK YOU!