2 december 2010 Margaret Farmakis / ReturnPath Undercurrent - Amsterdam
Is Your Email Marketing Strategy Hot…Or Not
<ul><li>Manage your  reputation. </li></ul><ul><li>Reach the inbox. </li></ul><ul><li>Earn a response. </li></ul><ul><li>C...
About Margaret
Email Works
78% of marketers rate email as “excellent” or “good” for ROI – higher than any other direct marketing channel. -Econsultancy
Copyright © by FEDMA Do you use regular newsletters as  a part of your communication?
84% of consumers report clicking through a  relevant  email offer. - Epsilon
Over 60%   of respondents value the email programs they participate in.
<ul><ul><li>57%   of users worldwide are more likely to buy a product in store after receiving a marketing email </li></ul...
Is email sexy?
HOT NOT or
HOT: Delivery to the Inbox
 
 
NOT: Being Junked or Blocked
If you are like the average email marketer,  20% doesn’t get delivered to the inbox
European countries’ email deliverability rates
 
Know Where Your Email Goes
Hint : Sent – Bounces ≠ Delivered
Know your  sender reputation
<ul><li>Complaints </li></ul><ul><li>Poor List Quality </li></ul><ul><li>Infrastructure </li></ul><ul><li>No Sending Perma...
Why Do Subscribers Complain? I don’t trust you. I wasn’t expecting this. Who  are you?
List Hygiene Pitfalls Unknown Users Spam Traps Unsubscribe
Knowledge = Power www.SenderScore.org
HOT: Email Designed for Response
What can you do to stand out?
 
 
 
NOT: Ignoring the Subscriber Experience
 
 
 
 
HOT: Integrating Email & Social Media @
New Theme 87%   of EU and US Fortune 100 companies use social media  today   Source: Burson-Marstellar
75%   plan to increase their social media investment in the next 12 months Source: King Fish Media, HubSpot & Junta42
 
Source: Anderson Analytics
So what is so interesting about social media?!
 
 
 
 
 
 
 
@facebook.com
NOT: Failure to Optimise
“ Slacktivism”
One out of every 4  marketers… Source: GetResponse
 
Does your company engage in online conversations about your brand or products?
Does your company have defined metrics for measuring social media metrics?
If so, who does the measuring?
What is your ROI from social media activities?
Measure your efforts.
HOT: Respect Your Subscribers Preferences
One size DOESN’T fit all
 
 
 
 
 
NOT: Treating Your Subscribers Like Sheep
U.S. email volume  will hit  838 billion  marketing messages by 2013.
The number of text messages sent  daily   exceeds the  population  of the  planet.
There are  over 100,000 apps  available for iPhone.
More than  3,000  new books are published every day
iTunes has  over 12 million  songs,  55,000  TV episodes and  over 8,500  movies.
Hotmail Sweep to keep email organized Sweep to delete  unwanted messages Filter messages with a single click View an entir...
BUY NOW! BUY NOW ! BUY NOW! BUY NOW!
Top Reasons Consumers Unsubscribe from Email Lists
So what’s the verdict? HOT NOT or
HOT
QUESTIONS
Don’t forget! Drop off your business card to get a copy of our  EU Deliverability Handbook
Margaret Farmakis Senior Director of Response Consulting  Return Path +44 (0) 2030 023 741 [email_address] THANK YOU!
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Sexy Email Margaret Farmakis ReturnPath

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This Sexy Email Event presentation of Margaret Farmakis is about What's Hot or Not en Emailmarketing.

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Sexy Email Margaret Farmakis ReturnPath

  1. 1. 2 december 2010 Margaret Farmakis / ReturnPath Undercurrent - Amsterdam
  2. 2. Is Your Email Marketing Strategy Hot…Or Not
  3. 3. <ul><li>Manage your reputation. </li></ul><ul><li>Reach the inbox. </li></ul><ul><li>Earn a response. </li></ul><ul><li>Celebrate subscribers. </li></ul><ul><li>Get promoted. </li></ul><ul><li>Be happy. </li></ul><ul><li>Retire young. </li></ul><ul><li>Look gorgeous. </li></ul>
  4. 4. About Margaret
  5. 5. Email Works
  6. 6. 78% of marketers rate email as “excellent” or “good” for ROI – higher than any other direct marketing channel. -Econsultancy
  7. 7. Copyright © by FEDMA Do you use regular newsletters as a part of your communication?
  8. 8. 84% of consumers report clicking through a relevant email offer. - Epsilon
  9. 9. Over 60% of respondents value the email programs they participate in.
  10. 10. <ul><ul><li>57% of users worldwide are more likely to buy a product in store after receiving a marketing email </li></ul></ul>Source: e-Dialog
  11. 11. Is email sexy?
  12. 12. HOT NOT or
  13. 13. HOT: Delivery to the Inbox
  14. 16. NOT: Being Junked or Blocked
  15. 17. If you are like the average email marketer, 20% doesn’t get delivered to the inbox
  16. 18. European countries’ email deliverability rates
  17. 20. Know Where Your Email Goes
  18. 21. Hint : Sent – Bounces ≠ Delivered
  19. 22. Know your sender reputation
  20. 23. <ul><li>Complaints </li></ul><ul><li>Poor List Quality </li></ul><ul><li>Infrastructure </li></ul><ul><li>No Sending Permanence </li></ul>Why Your Sender Reputation Could Be Bad:
  21. 24. Why Do Subscribers Complain? I don’t trust you. I wasn’t expecting this. Who are you?
  22. 25. List Hygiene Pitfalls Unknown Users Spam Traps Unsubscribe
  23. 26. Knowledge = Power www.SenderScore.org
  24. 27. HOT: Email Designed for Response
  25. 28. What can you do to stand out?
  26. 32. NOT: Ignoring the Subscriber Experience
  27. 37. HOT: Integrating Email & Social Media @
  28. 38. New Theme 87% of EU and US Fortune 100 companies use social media today Source: Burson-Marstellar
  29. 39. 75% plan to increase their social media investment in the next 12 months Source: King Fish Media, HubSpot & Junta42
  30. 41. Source: Anderson Analytics
  31. 42. So what is so interesting about social media?!
  32. 50. @facebook.com
  33. 51. NOT: Failure to Optimise
  34. 52. “ Slacktivism”
  35. 53. One out of every 4 marketers… Source: GetResponse
  36. 55. Does your company engage in online conversations about your brand or products?
  37. 56. Does your company have defined metrics for measuring social media metrics?
  38. 57. If so, who does the measuring?
  39. 58. What is your ROI from social media activities?
  40. 59. Measure your efforts.
  41. 60. HOT: Respect Your Subscribers Preferences
  42. 61. One size DOESN’T fit all
  43. 67. NOT: Treating Your Subscribers Like Sheep
  44. 68. U.S. email volume will hit 838 billion marketing messages by 2013.
  45. 69. The number of text messages sent daily exceeds the population of the planet.
  46. 70. There are over 100,000 apps available for iPhone.
  47. 71. More than 3,000 new books are published every day
  48. 72. iTunes has over 12 million songs, 55,000 TV episodes and over 8,500 movies.
  49. 73. Hotmail Sweep to keep email organized Sweep to delete unwanted messages Filter messages with a single click View an entire email conversation at a glance Gmail
  50. 74. BUY NOW! BUY NOW ! BUY NOW! BUY NOW!
  51. 75. Top Reasons Consumers Unsubscribe from Email Lists
  52. 76. So what’s the verdict? HOT NOT or
  53. 77. HOT
  54. 78. QUESTIONS
  55. 79. Don’t forget! Drop off your business card to get a copy of our EU Deliverability Handbook
  56. 80. Margaret Farmakis Senior Director of Response Consulting Return Path +44 (0) 2030 023 741 [email_address] THANK YOU!

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