Pieter Wuyts 8 Seconds Sexyemail Event

Twitter hashtag: #sexyemail 3 december 2009

Real Time Multivariate testing and optimization of email campaigns

How Real time Multivariate testing works Time difference between sending the email and viewing the images 1. Receive email 2. Download images

How Real time Multivariate testing works

Lessons example 1 we’ve learned.

Case study Telecomoperator TELL A FRIEND Approx. 140.000 addresses Goal: Convince a friend Which present will maximize the effectiveness of the campaign?

Case Study 1 + 51 % 6258 Unique views to determine winner 70825 Remaining viewers only saw winning prize

Lessons learned and case studies

Lessons the products Show we’ve learned.

Show the products + 29 % 30 + 58 %

Tell them what they will get Lessons we’ve learned.

Tell them what they will get + 230 % Visit our website Click here to see the online demo + 72 % + 44 %

Tell them what they will get Lessons we’ve learned. But don’t be too pushy

Don’t be too pushy + 301 % 35% OFF View the exclusive Enter the Sale Now! collection for sale now + 72 % + 420 %

Don’t be too pushy blank + 830 %

Lessonsugly colours Use we’ve learned.

Colours matter + 23 % Discover all promotions + 30 % Discover all promotions

Lessons we’ve learned. Start testing

Contact Lessons we’ve learned. Pieter Wuyts - Account Director email: pieter@8seconds.net - mobile: +32 479 98 95 19

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Pieter Wuyts 8 Seconds Sexyemail Event

by Michael Straathof on Dec 04, 2009

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Pieter Wuyts 8 Seconds Sexyemail Event — Presentation Transcript