Twitter hashtag: #sexyemail   3 december 2009
Real Time Multivariate testing and
 optimization of email campaigns
How Real time Multivariate testing works

  Time difference between sending the email and viewing
  the images




       ...
How Real time Multivariate testing works
How Real time Multivariate testing works
Lessons example
      1 we’ve learned.
Case study
 Telecomoperator
  TELL A FRIEND

 Approx. 140.000 addresses

 Goal: Convince a friend

 Which present will max...
Case Study 1

  + 51 %




6258 Unique views to determine winner
70825 Remaining viewers only saw winning prize
Lessons learned and case studies
Lessons the products
  Show we’ve learned.
Show the products




                    + 29 %
                      30



                             + 58 %
Tell them what they will get
  Lessons we’ve learned.
Tell them what they will get



                                   + 230 %

 Visit our website    Click here to see the on...
Tell them what they will get
  Lessons we’ve learned.
  But don’t be too pushy
Don’t be too pushy

                                  + 301 %


     35% OFF            View the exclusive
Enter the Sale ...
Don’t be too pushy




      blank




  + 830 %
Lessonsugly colours
   Use we’ve learned.
Colours matter

                       + 23 %




                      Discover all promotions

             + 30 %   Dis...
Lessons we’ve learned.
     Start testing
Contact

          Lessons we’ve learned.
            Pieter Wuyts - Account Director
email: pieter@8seconds.net - mobile:...
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Pieter Wuyts 8 Seconds Sexyemail Event

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This is the presentation of Pieter Wuyts of 8Seconds at the EMMA-nl Sexy email event about emailmarketing desing & testing

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Pieter Wuyts 8 Seconds Sexyemail Event

  1. 1. Twitter hashtag: #sexyemail 3 december 2009
  2. 2. Real Time Multivariate testing and optimization of email campaigns
  3. 3. How Real time Multivariate testing works Time difference between sending the email and viewing the images 1. Receive email 2. Download images
  4. 4. How Real time Multivariate testing works
  5. 5. How Real time Multivariate testing works
  6. 6. Lessons example 1 we’ve learned.
  7. 7. Case study Telecomoperator TELL A FRIEND Approx. 140.000 addresses Goal: Convince a friend Which present will maximize the effectiveness of the campaign?
  8. 8. Case Study 1 + 51 % 6258 Unique views to determine winner 70825 Remaining viewers only saw winning prize
  9. 9. Lessons learned and case studies
  10. 10. Lessons the products Show we’ve learned.
  11. 11. Show the products + 29 % 30 + 58 %
  12. 12. Tell them what they will get Lessons we’ve learned.
  13. 13. Tell them what they will get + 230 % Visit our website Click here to see the online demo + 72 % + 44 %
  14. 14. Tell them what they will get Lessons we’ve learned. But don’t be too pushy
  15. 15. Don’t be too pushy + 301 % 35% OFF View the exclusive Enter the Sale Now! collection for sale now + 72 % + 420 %
  16. 16. Don’t be too pushy blank + 830 %
  17. 17. Lessonsugly colours Use we’ve learned.
  18. 18. Colours matter + 23 % Discover all promotions + 30 % Discover all promotions
  19. 19. Lessons we’ve learned. Start testing
  20. 20. Contact Lessons we’ve learned. Pieter Wuyts - Account Director email: pieter@8seconds.net - mobile: +32 479 98 95 19

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