We need a simple, systematic way to discover the changes we
MarketingExperiments was the first Internet-based research lab to conduct
experiments in optimizing the conversion rate of sales and marketing processes.
1987 Preliminary Research Begins
1997 Research Program Established
2001 First Research Report Published
2002 Testing of Research Partnership Model Begins
2003 O/R=Oz Theory Validated
2006 Patent Filings for Research Findings (10 Heuristics)
• In philosophy, especially in Continental European philosophy,
the adjective "heuristic" (or the designation "heuristic device")
is used when an entity X exists to enable understanding of, or
knowledge concerning, some other entity Y.
• In human-computer interaction, heuristic evaluation is a
usability-testing technique devised by expert usability
Thank You: Special Research Brief
Optimizing your Email in Three Steps:
How one marketer tripled revenue from their house list
It's far less expensive to retain a current customer than to find and acquire a new
Working with a partner that sends more than one billion emails annually, we
discovered three key lessons on how to maximize revenue from your house list.
In this special research brief, we'll show you what we learned in this study and
how you can use these three key takeaways to maximize your email effectiveness
Optimizing Landing Pages Using Offer
Dr. Flint McGlaughlin
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