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Dela Quist   Alchemy Worx   Sexy Email Event
Dela Quist   Alchemy Worx   Sexy Email Event
Dela Quist   Alchemy Worx   Sexy Email Event
Dela Quist   Alchemy Worx   Sexy Email Event
Dela Quist   Alchemy Worx   Sexy Email Event
Dela Quist   Alchemy Worx   Sexy Email Event
Dela Quist   Alchemy Worx   Sexy Email Event
Dela Quist   Alchemy Worx   Sexy Email Event
Dela Quist   Alchemy Worx   Sexy Email Event
Dela Quist   Alchemy Worx   Sexy Email Event
Dela Quist   Alchemy Worx   Sexy Email Event
Dela Quist   Alchemy Worx   Sexy Email Event
Dela Quist   Alchemy Worx   Sexy Email Event
Dela Quist   Alchemy Worx   Sexy Email Event
Dela Quist   Alchemy Worx   Sexy Email Event
Dela Quist   Alchemy Worx   Sexy Email Event
Dela Quist   Alchemy Worx   Sexy Email Event
Dela Quist   Alchemy Worx   Sexy Email Event
Dela Quist   Alchemy Worx   Sexy Email Event
Dela Quist   Alchemy Worx   Sexy Email Event
Dela Quist   Alchemy Worx   Sexy Email Event
Dela Quist   Alchemy Worx   Sexy Email Event
Dela Quist   Alchemy Worx   Sexy Email Event
Dela Quist   Alchemy Worx   Sexy Email Event
Dela Quist   Alchemy Worx   Sexy Email Event
Dela Quist   Alchemy Worx   Sexy Email Event
Dela Quist   Alchemy Worx   Sexy Email Event
Dela Quist   Alchemy Worx   Sexy Email Event
Dela Quist   Alchemy Worx   Sexy Email Event
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Dela Quist Alchemy Worx Sexy Email Event

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This is the presentation of Dela Quist at the EMMA-nl Sexy email event about emailmarketing design & testing

This is the presentation of Dela Quist at the EMMA-nl Sexy email event about emailmarketing design & testing

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  • 1. Twitter hashtag: #sexyemail 3 december 2009
  • 2. © Dela Quist: CEO Alchemy Worx © How to be relevant and get your timing right
  • 3. 3 ©
  • 4. 4 Email Creative - Art or Kraft? ©
  • 5. 5 Which creative is sexier? ©
  • 6. 6 Case study - the effect of images on clicks 29.29% ©
  • 7. 7 Case study - the effect of images on clicks 33.45% ©
  • 8. 8 Case study - the effect of images on clicks 0.80% ©
  • 9. 9 The problem with images ©
  • 10. 10 Optimised for images off ©
  • 11. 11 Optimised for images off ©
  • 12. 12 Optimised for images off Products and services that are not reliant on visuals Emails where content is the value proposition Newsletters B2B Optimised to encourage image downloading ©
  • 13. 13 Optimised to encourage image download ©
  • 14. 14 Optimised to encourage image download ©
  • 15. 15 Optimised to encourage image download Products and services that are highly visual Brand building B2C Building Desire Price indifference ©
  • 16. 16 Optimised for both ©
  • 17. 17 Optimised for both ©
  • 18. 18 Optimised for both Products and services that are quite visual Retailers with many product lines to promote Groceries Price sensitive products and discounting ©
  • 19. 19 It’s about more than the message ©
  • 20. 20 ©
  • 21. Email Pre Headers None Standard ©
  • 22. Email Pre Headers Creative copy Newsletter contents ©
  • 23. Pre-Header – Alternate Links & sharing ©
  • 24. 24 What else can we be creative with? ©
  • 25. Creative Navigation Bar ©
  • 26. Snippets Link to hosted version Opt in Offer Branding ©
  • 27. Playing with the structure http://stylecampaign.com/blog/blogmails/horizontal/horizontal-game.htm ©
  • 28. Don’t forget this works too! ©
  • 29. 29 Additional Resources Email-Worx: Weekly newsletter for email marketers Archive Subscribe Articles and blog posts by Dela Quist What to do about inactive subscribers Maximising ROI without overmailing – how to determine the right send frequency for your email campaigns Lies, Damn Lies and Statistics relating to Email The Nudge Effect in Email Marketing ©

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