Dela Quist   Alchemy Worx   Sexy Email Event
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Dela Quist Alchemy Worx Sexy Email Event

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This is the presentation of Dela Quist at the EMMA-nl Sexy email event about emailmarketing design & testing

This is the presentation of Dela Quist at the EMMA-nl Sexy email event about emailmarketing design & testing

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Transcript

  • 1. Twitter hashtag: #sexyemail 3 december 2009
  • 2. © Dela Quist: CEO Alchemy Worx © How to be relevant and get your timing right
  • 3. 3 ©
  • 4. 4 Email Creative - Art or Kraft? ©
  • 5. 5 Which creative is sexier? ©
  • 6. 6 Case study - the effect of images on clicks 29.29% ©
  • 7. 7 Case study - the effect of images on clicks 33.45% ©
  • 8. 8 Case study - the effect of images on clicks 0.80% ©
  • 9. 9 The problem with images ©
  • 10. 10 Optimised for images off ©
  • 11. 11 Optimised for images off ©
  • 12. 12 Optimised for images off Products and services that are not reliant on visuals Emails where content is the value proposition Newsletters B2B Optimised to encourage image downloading ©
  • 13. 13 Optimised to encourage image download ©
  • 14. 14 Optimised to encourage image download ©
  • 15. 15 Optimised to encourage image download Products and services that are highly visual Brand building B2C Building Desire Price indifference ©
  • 16. 16 Optimised for both ©
  • 17. 17 Optimised for both ©
  • 18. 18 Optimised for both Products and services that are quite visual Retailers with many product lines to promote Groceries Price sensitive products and discounting ©
  • 19. 19 It’s about more than the message ©
  • 20. 20 ©
  • 21. Email Pre Headers None Standard ©
  • 22. Email Pre Headers Creative copy Newsletter contents ©
  • 23. Pre-Header – Alternate Links & sharing ©
  • 24. 24 What else can we be creative with? ©
  • 25. Creative Navigation Bar ©
  • 26. Snippets Link to hosted version Opt in Offer Branding ©
  • 27. Playing with the structure http://stylecampaign.com/blog/blogmails/horizontal/horizontal-game.htm ©
  • 28. Don’t forget this works too! ©
  • 29. 29 Additional Resources Email-Worx: Weekly newsletter for email marketers Archive Subscribe Articles and blog posts by Dela Quist What to do about inactive subscribers Maximising ROI without overmailing – how to determine the right send frequency for your email campaigns Lies, Damn Lies and Statistics relating to Email The Nudge Effect in Email Marketing ©