Dela Quist Alchemy Worx Sexyemail Event

Twitter hashtag: #sexyemail 3 december 2009

4 Email Creative - Art or Kraft? ©

5 Which creative is sexier? ©

6 Case study - the effect of images on clicks 29.29% ©

9 The problem with images ©

10 Optimised for images off ©

11 Optimised for images off ©

12 Optimised for images off Products and services that are not reliant on visuals Emails where content is the value proposition Newsletters B2B Optimised to encourage image downloading ©

13 Optimised to encourage image download ©

14 Optimised to encourage image download ©

15 Optimised to encourage image download Products and services that are highly visual Brand building B2C Building Desire Price indifference ©

16 Optimised for both ©

17 Optimised for both ©

18 Optimised for both Products and services that are quite visual Retailers with many product lines to promote Groceries Price sensitive products and discounting ©

19 It’s about more than the message ©

Email Pre Headers None Standard ©

29 Additional Resources Email-Worx: Weekly newsletter for email marketers Archive Subscribe Articles and blog posts by Dela Quist What to do about inactive subscribers Maximising ROI without overmailing – how to determine the right send frequency for your email campaigns Lies, Damn Lies and Statistics relating to Email The Nudge Effect in Email Marketing ©

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Dela Quist Alchemy Worx Sexyemail Event

by Michael Straathof on Dec 04, 2009

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Dela Quist Alchemy Worx Sexyemail Event — Presentation Transcript