Shared during Social Media Week, September 2013. During this workshop, we revisited recent issues that hit brands in the social space, and how the organizations reacted. Together we played out some of the better practices being implemented by today’s engagement experts and challenged conventional thinking in the process. Community managers on the front lines of automotive, consumer lifestyle, hospitality and consumer packaged goods conversations helped to deconstruct and debate these cases with participation from the audience. And, in the process, better prepared all of us for the next time a crisis hits.